lure: provide a fallback url if branch.io is blocked (or down) #2944
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Fixes LAND-1047
Apparently branch.io appears on many adblock lists. (see BranchMetrics/web-branch-deep-linking-attribution#538)
We were only returning a lure link if we could successfully create a deep link. We should return the normal/non-branch lure link if we fail to contact branch.io.