Add messageFormat

[cymen]

This PR adds a new messageFormat option that is similar to logFormat but operates on the entire message (and passes the meta) whereas logFormat is run on each line of the message.

Example:

In an express app, I'm doing this:

    new winston.transports.Papertrail({
      colorize: false,
      host: 'some-papertrail-host.xyz',
      port: 12345,
      hostname: 'something',
      messageFormat: function(level, _, meta) {
        var msg = meta.req.method + ' ' + meta.req.url + ' ' + meta.res.statusCode + ' ' + meta.responseTime;
        console.log(msg);
        return msg;
      }
    })

[gunnarlium]

This PR still has the problem that the meta is also part of the message. That is, if I want to include the message, but only some of the meta (or add extra meta), all the original meta is already part of the message.

I've made a simple fix in my own fork: gunnarlium@008e737

Would you consider incorporating something like this?

[chmac]

@kenperkins Any thoughts on this? Would be great to be able to JSON.stringify() meta, which I assume would be possible with this PR.