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Add support for Google Analytics 4 #108

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The Google Analytics provides a new kind of property named Google Analytics 4 (GA4) which need to change the javascript to use. This commit uses conditional logic to give consideration to the previous property (Universal Analytics) and new property (GA4).

1. Add the key google_analytics_4 with your tracking ID as the value
   in _config.yml to enable Google Analytics 4
2. Update README.md about Google Analytics
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