Add PYPI_README.md for instructions on releasing to pypi

PYPI_README.md

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+# Releasing on PyPI
+
+We follow something along the lines of the 2017 version of
+https://hynek.me/articles/sharing-your-labor-of-love-pypi-quick-and-dirty/.
+
+
+## One-time setup
+
+### .pypirc
+Make sure your `~/.pypirc` is set up like this
+
+```bash
+[distutils]
+index-servers=
+    pypi
+    test
+
+[test]
+repository = https://test.pypi.org/legacy/
+username = <your test user name goes here>
+
+[pypi]
+username = __token__
+```
+
+### pip installs
+
+```bash
+pip install twine -U
+```
+
+## Build
+```bash
+rm -rf build dist
+python setup.py sdist bdist_wheel
+```
+
+## Push to PyPI staging server
+
+```bash
+twine upload -r test --sign dist/*
+```
+
+In a different virtualenv, test that you can install it:
+
+```bash
+pip install -i https://testpypi.python.org/pypi jsonobject-couchdbkit --upgrade
+```
+
+
+## Push to PyPI
+
+```bash
+twine upload -r pypi --sign dist/*
+```