Obsidian Sync 2024-11-18 22:38:31

content/daily-notes/2024-11-18.md

@@ -47,3 +47,6 @@ Jessica DeFino is back again to eviscerate the beauty industry and their shenani
 
 This time specifically, she is writing about the origins of the phenomena when "skin-care" got substituted by "self-care".
 
+> I can’t say what Lorde would make of the surface-level “self-care” the beauty and wellness industries promote today, since it only rose to popularity in 2016. Following the (first) election of U.S. President Donald Trump, activists circulated the above quote from Lorde to emphasize the importance of tending to one’s needs in times of political upheaval. Cosmetic companies slyly swapped the word “self” for “skin”. Customers ate it up — of _course_ Lorde meant collagen levels when she preached about preservation! — because people were tired, and applying eye cream is easier than engaging in political action.
+>
+> Over the next year, skincare became the fastest growing market in beauty, amassing $5.6 billion in sales and totaling 45% of the industry’s growth. And over the next eight years, every failure of care by the government created another opportunity for Big Beauty to expand the reach of its narrowing standards, all under the banner of wellness.