As its names suggests, this unit is all about collaboration. The web and photography industries often work together to make innovative campaigns and rebrands. The ability to work effectively in a team is vital for anyone wanting to make a career in either industry. This unit will not only test your ability to work with others, it will help to develop your ability to work with students from another course, in this case the Digital Photography course. To do that, you will have to understand the world of photography more deeply.
In particular, you will learn:
- Art direction
- Rebranding
- Working in teams
- SEO
- Advanced Wordpress
| When | In class | Homework | Blog |
|---|---|---|---|
| Monday 02.10 |
Welcome | Peer learning research: Branding | What is the biggest challenge with teamwork? |
| Wednesday 04.10 | Creative Collaboration Wednesday session | ||
| Monday 09.10 |
Tutorials | Continue homework from last week to present in class. | What are some of the current trends around contemporary branding? And why are they trends? |
| Wednesday 11.10 | Creative Collaboration Wednesday session | ||
| Monday 16.10 |
|
Prepare for formative | What are some of the techniques to be persuasive when presenting? |
| Wednesday 18.10 | Creative Collaboration Wednesday session | ||
| Monday 23.10 |
Formative presentations | Peer-to-peer lecture | Reflect on your participation in this project so far and share your biggest learning. |
| Wednesday 25.10 | Creative Collaboration Wednesday session | ||
| Monday 30.10 |
|
Continue creating mini-lesson | Reflect on how you have become a better team worker over the last couple of weeks. |
| Wednesday 01.11 | Creative Collaboration Wednesday session | ||
| Monday 06.11 |
|
Finish your mini-lesson for next week | What are your strength and weaknesses in relation to completing this project? And how are you going to address them? |
| Wednesday 08.11 | Creative Collaboration Wednesday session | ||
| Monday 13.11 |
|
Mini-lessons | How are you going to use SEO to extend the reach of your Image Library? Give some examples. |
| Wednesday 15.11 | Creative Collaboration Wednesday session | ||
| Monday 20.11 |
|
Prepare for summative next week | Explore good examples of good social media marketing. Analyse at least three pieces of work and then blog about them. |
| Wednesday 22.11 | Creative Collaboration Wednesday session | ||
| Monday 27.11 |
Prepare for summative | Prepare for summative | Reflect on your blog in week 6 and write about how your approach has changed since then. |
| Wednesday 29.11 | Creative Collaboration Wednesday session | SUMMATIVE PRESENTATION | |
| Monday 04.12 |
Portfolio session with guest lecturer | ||
| Monday 12.12 |
Portfolio session with guest lecturer |
Each group will be allocated an iconic brand to explore and refresh. Whatever the brand, you must take a 360 degree appoach.
A 360 degree approach means thinking holistically about the brand identiy and how it translets across different mediums/sizes.
The brand identity could include:
- Photography
- Logo
- Taglines
- Social Media
- Typography
- Web Banners
- Colorscheme
- Language
- Target group
- Subway banners etc
Your goal for this project is to collaborate with students from Web Media and Design & Coding to produce a live photo library. You will work in a team (appointed by your tutors) to undertake this project. You will research libraries, analyse market trends and niche subject gaps that you can fill. You will then begin to produce content for this library which will be built by your partners from Web Media and Design & Coding.
Within this report you are requested to critically reflect on your contribution and role within this project. Explain what you learnt from collaborating with others and what successes came out of the project. Also explain what you could have improved on as a group and independently. Within the report please also summarise the approach you took to develop the content for the website and the overall outcome. Include the strategy you adopted, what influences and references you took to develop the look and feel of the site, how you would use the project experience to enhance your on- and offline profile, what you learned about the process, plus how you would price yourself for a future, similar freelance job (your day rate).
Lenght: 1500 words
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Understanding of the language, techniques and values of another discipline to assist collaboration and innovation.
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Production of entrepreneurial and creative ideas and critically evaluate them and their impact within the market, taking into consideration ethical and sustainability factors.
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Critical evaluation and synthesis of appropriate company, consumer behaviour and market intelligence to generate insight and audience development.
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Identify, build and use professional networks and skillsets in support of a proposition and career development.
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Implement a project plan for operational and/or financial purposes.
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Knowledge of licensing, income generation, pricing models for freelance and business activities.
- Be present. If you happen to be late or absent, make sure you email me about it before a session starts.
- Participate in class debates and workshops. We'll make sure that your ideas have space to be heard and that nobody makes you feel uncomfortable about sharing them.
- Present your work during formative and summative assessments. If you can't make it those days then you'll record your presentation and upload it to YouTube (or similar).
- Be responsible for what happens in class. Organise with your peers to get class information and material that you may have missed.
- Meet the deadlines. If you submit your work after a deadline, your grade will be capped at D- (bare pass).