OpenRTB v2.6-202303
OpenRTB 2.6-202303 Features Include
- Object: Refresh - The minimum exposure time, in seconds per view, that the (uninterrupted) ad creative will be rendered before refreshing to the next creative.
- Object: RefSettings - Information on how often and what triggers an ad slot being refreshed.
- ${AUCTION_IMP_TS} in Substitution Macros to signal the timestamp when an impression was fulfilled (e.g. when the ad is displayed) for use by platforms that cannot fire a notification as soon as an impression takes place.
- New
plcmt
attribute in Object: Video to support updated values for digital video definitions - Deprecation of
placement
attribute - Added implementation guide
- .gif examples with definitions
- Example code for publisher to signal both legacy definitions and updated definitions