This is a project submitted for the First National Collegiate and International Invitational Tournament on Brain-inspired Computing by Tsinghua University
Our team hypothesised that typography had semantic meaning, proceeding to gather our own dataset and applied machine learning algorithms to test our hypothesis. Our submission provided a prelimianry typeface recommendation by analysing a design brief.
Without lots of training data, we need external semantic information. Therefore, instead of using the con- ventional bag-of-words (BOW) model, we employ word-embedding models. We have chosen word2vec's GoogleNews corpus which was formed with 3 billion running words resulting in 3 million 300-dimension word vectors. To obtain a larger dataset we split each company description into individual sentences. To tackle the problem of word relations, we use deeper neural networks. This is illustrated in Yoon Kim's paper titled "Convolutional Neural Networks for Sentence Classification". It is a simple CNN with one layer of convolution on top of word vectors.
- MUSEUM OF IMAGE AND SOUND
Studio: ps.2 arquitetura + design Art direction: Fabio Prata, Flavia Nalon Designers: Fabio Prata, Flavia Nalon, Aurelian Hallhuber, Lisa Moura, Lucas Blat "The museum will offer a journey throughout the cultural history of Rio { a well-known and cele- brated city for its Carnival, Samba and Bossa Nova. Besides being a cultural center, the museum will also function as a hub to produce and promote culture. Its 9.8 thousand square meters will offer the public an innovative exhibit design in order to digitally display the institution's collection that includes different documents, photographs, billboards, records, footage, videos, newspapers clippings, and texts. MIS will also house and display the Carmem Miranda Museum collection. The museum's program includes short and long term exhibitions, research offices, educational ac- tivities room, a 280-seat theater/cinema, a shop, a cafeteria, a panoramic restaurant, a bar/rooftop terrace, a nightclub and an observation deck, as well as a kiosk on the beachfront."
Fig: Logo of Mis Museu Da Imagem E Do Som, retrieved http://www.mis.rj.gov.br/about-us/
Our Recommendations
- RUBIK
2. HEEBO
- THE PALESTINIAN MUSEUM
Studio: venture three Art direction: venture three, Stuart Jane, Grant Dickson, Tim Jackson Designers: Nadine Chahine (Arabic) "The Palestinian Museum is an independent institution dedicated to supporting an open and dy- namic Palestinian culture nationally and internationally. The Museum presents and engages with new perspectives on Palestinian history, society and culture. It also offers spaces for creative ventures, educational programmes and innovative research. The Museum is a flagship project of Taawon-Welfare Association and one of the most exciting new cultural projects in Palestine."
Fig: Logo of The Palestinian Museum
Our Recommendations
- Oxygen
2. Hind
3. Hind Siliguri
- PLENTYFULL
Designer: Mark De Winne, Singapore Studio/Agency: Parable Studio Pte Ltd "Plentyfull is your definitive place of restoration, tucked away in the thick of city jungle bustle. Run on love, laughter, and an ever-changing food menu steered by the freshest seasonal ingredients sourced straight from the farmers and spearheaded by creative culinaires. The kaleidoscope of diverse cuisines, all made from scratch, is accompanied by buttery whiffs of freshly baked pastries adrift from our kitchens. The space that serves great food, evolves from a wholesome market table luncheon spread, to an intimate full service restaurant come nightfall. At Plentyfull, there's something to rejuvenate the senses, any time of day."
Fig: Extract from Plentyfull's braning toolkit depicting its chosen primary typeface. Retrieved
from http://parable.sg/news/plentyfull
Our Recommendations
- Shanti
2. Open Source Sans Pro
- Tom's Town Designer: Kevin Cantrell, Salt Lake City, Utah Studio/Agency: Kevin Cantrell Studio "Tom's Town Distilling Co. draws its name and inspiration from the country's most polarizing and corrupt political boss, Tom Pendergast. Pendergast had roots in the liquor business as a saloon keeper and as the founder of a wholesale liquor company."
Fig: Screen capture of Tom's Town website description depicting their chosen primary typeface. Retrieved: http://www.toms-town.com/#
Our Recommendations
- Shanti
2. Droid Sans
- Bythenorth
Designer: Francois Xavier Saint Georges and Daniel Robitaille, Montreal Studio/Agency: Bythenorth|furniture designer/maker and visual designer "A good design is starting with an excellent idea. Leading to a bucket of added spontaneity. Free flow gestures in the making. This attracts us a lot. Unexpected, playful results: it becomes beautiful and useful. When it comes to furniture, we believe that good design should be free and sharp. As an eagle above the forest."
Fig: Screen capture of By The North's website description depicting their chosen primary typeface.
Retrieved: http://www.bythenorth.com/english/
Our Recommendations
- Nunito
2. NTR
As corporations have multiple beachheads when running their operations, there is substantial difficulty in getting a dataset that is relevant. Sometimes not all information is contained within the company's webpage. Therefore, we had to continuously tweak our dataset to be able to generate a representative model of the semantic in typography. The logical link that designers create a corporate identity according to a company's brand will mean that we need to find out a succinct and accurate description of a company. There are also limitations in the dataset due the randomness in choosing the companies; no specific economic sector was targeted. Moreover, the typefaces chosen might not entirely focus on the motivations in the meaning the company might try to convey, but rather limited by the accessibility of fonts and considerations on readability.