diff --git a/Dockerfile b/Dockerfile
index fb0feaa..1ba7f70 100644
--- a/Dockerfile
+++ b/Dockerfile
@@ -6,7 +6,9 @@ ADD nginx.conf /etc/nginx/nginx.conf
 ADD nginx-redirects.conf /etc/nginx/redirects.conf
 ADD nginx-proxy.conf /etc/nginx/proxy.conf
 ADD nginx-proxy-security-headers.conf /etc/nginx/proxy-security-headers.conf
-ADD nginx-fem-redirects.conf /etc/nginx/fem-redirects.conf
+ADD nginx-fem-project-redirects.conf /etc/nginx/fem-project-redirects.conf
+ADD nginx-pfe-redirects.conf /etc/nginx/pfe-redirects.conf
+ADD nginx-pfe-staging-redirects.conf /etc/nginx/pfe-staging-redirects.conf
 ADD nginx-fem-staging-redirects.conf /etc/nginx/fem-staging-redirects.conf
 ADD nginx-s3-proxy-headers.conf /etc/nginx/s3-proxy-headers.conf
 ADD nginx-az-proxy-headers.conf /etc/nginx/az-proxy-headers.conf
diff --git a/nginx-fem-redirects.conf b/nginx-fem-project-redirects.conf
similarity index 92%
rename from nginx-fem-redirects.conf
rename to nginx-fem-project-redirects.conf
index ca4807e..4af3888 100644
--- a/nginx-fem-redirects.conf
+++ b/nginx-fem-project-redirects.conf
@@ -1,47 +1,6 @@
 set $fe_project_uri "https://fe-project.zooniverse.org";
-set $fe_content_pages_uri "https://fe-content-pages.zooniverse.org";
-set $fe_root_uri "https://fe-root.zooniverse.org";
 set $fe_project_host "fe-project.zooniverse.org";
-set $fe_content_pages_host "fe-content-pages.zooniverse.org";
-set $fe_root_host "fe-root.zooniverse.org";
 
-# Project app data and static files
-location ~* ^/projects/(?:_next|assets)/.+?$ {
-    resolver 1.1.1.1;
-    proxy_pass $fe_project_uri;
-    proxy_set_header Host $fe_project_host;
-
-    include /etc/nginx/proxy-security-headers.conf;
-}
-
-# Root app data and static files
-location ~* ^/(?:_next|assets)/.+?$ {
-    resolver 1.1.1.1;
-    proxy_pass $fe_root_uri;
-    proxy_set_header Host $fe_root_host;
-
-    include /etc/nginx/proxy-security-headers.conf;
-}
-
-# Zooniverse About pages, prefix match
-location /about {
-    resolver 1.1.1.1;
-    proxy_pass $fe_root_uri;
-    proxy_set_header Host $fe_root_host;
-
-    include /etc/nginx/proxy-security-headers.conf;
-}
-
-# Zooniverse Get Involved pages, prefix match
-location /get-involved {
-    resolver 1.1.1.1;
-    proxy_pass $fe_root_uri;
-    proxy_set_header Host $fe_root_host;
-
-    include /etc/nginx/proxy-security-headers.conf;
-}
-
-# FEM projects
 location ~* ^/projects/(?:[\w-]*?/)?zookeeper/galaxy-zoo-weird-and-wonderful/?(?:(classify|about)(?:/.+?)?)?/?$ {
     resolver 1.1.1.1;
     proxy_pass $fe_project_uri;
diff --git a/nginx-pfe-redirects.conf b/nginx-pfe-redirects.conf
new file mode 100644
index 0000000..3e5eadf
--- /dev/null
+++ b/nginx-pfe-redirects.conf
@@ -0,0 +1,75 @@
+set $proxy_path "www.zooniverse.org";
+
+# FEM project assets
+location ~* ^/projects/(?:_next|assets)/.+?$ {
+    resolver 1.1.1.1;
+    proxy_pass "https://fe-project.zooniverse.org";
+    proxy_set_header Host fe-project.zooniverse.org;
+
+    include /etc/nginx/proxy-security-headers.conf;
+}
+
+# PFE assets
+location ~ ^/[\w-]+\.(js|css)$ {
+    resolver 1.1.1.1;
+    proxy_pass  https://zooniversestatic.z13.web.core.windows.net/$proxy_path$request_uri;
+    include /etc/nginx/az-proxy-headers.conf;
+}
+
+# User profile page
+location ~* ^/users/[\w-]+/?$ {
+    rewrite (?i)\.(jp(e)?g|gif|png|ico|txt|mp(3|4)|webm|og(a|g|m|v|x)|spx|opus|pdf|ttf|tar|gz|tgz|bz2|tbz2|zip)$ https://static.zooniverse.org/$proxy_path$request_uri;
+
+    resolver 1.1.1.1;
+    proxy_pass https://zooniversestatic.z13.web.core.windows.net/$proxy_path/;
+    include /etc/nginx/az-proxy-headers.conf;
+}
+
+# User specific pages
+location ~* ^/users/[\w-]+/((collections|favorites|message)?)/?$ {
+    rewrite (?i)\.(jp(e)?g|gif|png|ico|txt|mp(3|4)|webm|og(a|g|m|v|x)|spx|opus|pdf|ttf|tar|gz|tgz|bz2|tbz2|zip)$ https://static.zooniverse.org/$proxy_path$request_uri;
+
+    resolver 1.1.1.1;
+    proxy_pass https://zooniversestatic.z13.web.core.windows.net/$proxy_path/;
+    include /etc/nginx/az-proxy-headers.conf;
+}
+
+# Default: /project/* to PFE
+# Can be overridden by directives in nginx-project-redirects.conf
+location ~* ^/projects {
+    rewrite (?i)\.(jp(e)?g|gif|png|ico|txt|mp(3|4)|webm|og(a|g|m|v|x)|spx|opus|pdf|ttf|tar|gz|tgz|bz2|tbz2|zip)$ https://static.zooniverse.org/$proxy_path$request_uri;
+
+    resolver 1.1.1.1;
+    proxy_pass https://zooniversestatic.z13.web.core.windows.net/$proxy_path/;
+    include /etc/nginx/az-proxy-headers.conf;
+}
+
+# Most of the main PFE redirects
+location ~* ^/(organizations|collections|favorites|talk|notifications|inbox|lab|admin|accounts|reset-password|settings|privacy|security|youth_privacy) {
+    rewrite (?i)\.(jp(e)?g|gif|png|ico|txt|mp(3|4)|webm|og(a|g|m|v|x)|spx|opus|pdf|ttf|tar|gz|tgz|bz2|tbz2|zip)$ https://static.zooniverse.org/$proxy_path$request_uri;
+
+    resolver 1.1.1.1;
+    proxy_pass https://zooniversestatic.z13.web.core.windows.net/$proxy_path/;
+    include /etc/nginx/az-proxy-headers.conf;
+}
+
+# unsubscribe route uses redirects between panoptes and the UI code
+# so needs it's own location block to handle the form submission POST
+# and the GET page loading (PFE routing handles the path)
+location /unsubscribe {
+    rewrite (?i)\.(jp(e)?g|gif|png|ico|txt|mp(3|4)|webm|og(a|g|m|v|x)|spx|opus|pdf|ttf|tar|gz|tgz|bz2|tbz2|zip)$ https://static.zooniverse.org/$proxy_path$request_uri;
+
+    resolver 1.1.1.1;
+    if ($request_method ~ ^(GET|HEAD)$) {
+        proxy_pass             https://zooniversestatic.z13.web.core.windows.net/$proxy_path/;
+        set $proxy_host_header "zooniversestatic.z13.web.core.windows.net";
+    }
+    if ($request_method = POST) {
+        proxy_pass             https://panoptes.zooniverse.org$request_uri;
+        set $proxy_host_header "panoptes.zooniverse.org";
+    }
+    proxy_set_header Host $proxy_host_header;
+    proxy_redirect         /$host/ /;
+
+    include /etc/nginx/az-proxy-headers.conf;
+}
diff --git a/nginx-pfe-staging-redirects.conf b/nginx-pfe-staging-redirects.conf
new file mode 100644
index 0000000..188df5e
--- /dev/null
+++ b/nginx-pfe-staging-redirects.conf
@@ -0,0 +1,84 @@
+set $proxy_path "www.zooniverse.org";
+
+# FEM project assets
+location ~* ^/projects/(?:_next|assets)/.+?$ {
+    resolver 1.1.1.1;
+    proxy_pass "https://fe-project.preview.zooniverse.org";
+    proxy_set_header Host fe-project.preview.zooniverse.org;
+
+    include /etc/nginx/proxy-security-headers.conf;
+}
+
+# PFE assets
+location ~ \.(js|css)$ {
+    resolver 1.1.1.1;
+    proxy_pass  https://zooniversestatic.z13.web.core.windows.net/$proxy_path$request_uri;
+    include /etc/nginx/az-proxy-headers.conf;
+}
+
+# User profile page
+location ~* ^/users/[\w-]+/?$ {
+    rewrite (?i)\.(jp(e)?g|gif|png|ico|txt|mp(3|4)|webm|og(a|g|m|v|x)|spx|opus|pdf|ttf|tar|gz|tgz|bz2|tbz2|zip)$ https://static.zooniverse.org/$proxy_path$request_uri;
+
+    resolver 1.1.1.1;
+    proxy_pass https://zooniversestatic.z13.web.core.windows.net/$proxy_path/;
+    include /etc/nginx/az-proxy-headers.conf;
+}
+
+# User specific pages
+location ~* ^/users/[\w-]+/((collections|favorites|message)?)/?$ {
+    rewrite (?i)\.(jp(e)?g|gif|png|ico|txt|mp(3|4)|webm|og(a|g|m|v|x)|spx|opus|pdf|ttf|tar|gz|tgz|bz2|tbz2|zip)$ https://static.zooniverse.org/$proxy_path$request_uri;
+
+    resolver 1.1.1.1;
+    proxy_pass https://zooniversestatic.z13.web.core.windows.net/$proxy_path/;
+    include /etc/nginx/az-proxy-headers.conf;
+}
+
+# Default: /project/* to PFE
+# Can be overridden by directives in nginx-project-redirects.conf
+location ~* ^/projects {
+    rewrite (?i)\.(jp(e)?g|gif|png|ico|txt|mp(3|4)|webm|og(a|g|m|v|x)|spx|opus|pdf|ttf|tar|gz|tgz|bz2|tbz2|zip)$ https://static.zooniverse.org/$proxy_path$request_uri;
+
+    resolver 1.1.1.1;
+    proxy_pass https://zooniversestatic.z13.web.core.windows.net/$proxy_path/;
+    include /etc/nginx/az-proxy-headers.conf;
+}
+
+# Most of the main PFE redirects
+location ~* ^/(organizations|collections|favorites|talk|notifications|inbox|lab|admin|accounts|reset-password|settings|privacy|security|youth_privacy) {
+    rewrite (?i)\.(jp(e)?g|gif|png|ico|txt|mp(3|4)|webm|og(a|g|m|v|x)|spx|opus|pdf|ttf|tar|gz|tgz|bz2|tbz2|zip)$ https://static.zooniverse.org/$proxy_path$request_uri;
+
+    resolver 1.1.1.1;
+    proxy_pass https://zooniversestatic.z13.web.core.windows.net/$proxy_path/;
+    include /etc/nginx/az-proxy-headers.conf;
+}
+
+# unsubscribe route uses redirects between panoptes and the UI code
+# so needs it's own location block to handle the form submission POST
+# and the GET page loading (PFE routing handles the path)
+location /unsubscribe {
+    rewrite (?i)\.(jp(e)?g|gif|png|ico|txt|mp(3|4)|webm|og(a|g|m|v|x)|spx|opus|pdf|ttf|tar|gz|tgz|bz2|tbz2|zip)$ https://static.zooniverse.org/$proxy_path$request_uri;
+
+    resolver 1.1.1.1;
+    if ($request_method ~ ^(GET|HEAD)$) {
+        proxy_pass             https://zooniversestatic.z13.web.core.windows.net/$proxy_path/;
+        set $proxy_host_header "zooniversestatic.z13.web.core.windows.net";
+    }
+    if ($request_method = POST) {
+        proxy_pass             https://panoptes.zooniverse.org$request_uri;
+        set $proxy_host_header "panoptes.zooniverse.org";
+    }
+    proxy_set_header Host $proxy_host_header;
+    proxy_redirect         /$host/ /;
+
+    include /etc/nginx/az-proxy-headers.conf;
+}
+
+# Example FEM project redirect
+location ~* ^/projects/(?:[\w-]*?/)?brooke/i-fancy-cats/?(?:(classify|about)(?:/.+?)?)?/?$ {
+    resolver 1.1.1.1;
+    proxy_pass "https://fe-project.preview.zooniverse.org";
+    proxy_set_header Host fe-project.preview.zooniverse.org;
+
+    include /etc/nginx/proxy-security-headers.conf;
+}
diff --git a/sites/frontend.preview.zooniverse.org.conf b/sites/frontend.preview.zooniverse.org.conf
index 97c8d44..1e49b85 100644
--- a/sites/frontend.preview.zooniverse.org.conf
+++ b/sites/frontend.preview.zooniverse.org.conf
@@ -1,7 +1,6 @@
 server {
-    set $proxy_path "www.zooniverse.org";
     include /etc/nginx/ssl.default.conf;
-    include /etc/nginx/fem-staging-redirects.conf;
+    include /etc/nginx/pfe-staging-redirects.conf;
     server_name frontend.preview.zooniverse.org;
 
     rewrite ^/lab-policies$ https://help.zooniverse.org/getting-started/lab-policies permanent;
@@ -92,40 +91,12 @@ server {
         return 301 /projects/laac-lscp/maturity-of-baby-sounds$1$2$is_args$query_string;
     }
 
-    # ensure the js and CSS assets are served on the same or subdomain
-    location ~ \.(js|css)$ {
-        resolver 1.1.1.1;
-        proxy_pass  https://zooniversestatic.z13.web.core.windows.net/$proxy_path$request_uri;
-        include /etc/nginx/az-proxy-headers.conf;
-    }
-
-    # unsubscribe route uses redirects between panoptes and the UI code
-    # so needs it's own location block to handle the form submission POST
-    # and the GET page loading (PFE routing handles the path)
-    location /unsubscribe {
-        rewrite (?i)\.(jp(e)?g|gif|png|ico|txt|mp(3|4)|webm|og(a|g|m|v|x)|spx|opus|pdf|ttf|tar|gz|tgz|bz2|tbz2|zip)$ https://static.zooniverse.org/$proxy_path$request_uri;
-
-        resolver 1.1.1.1;
-        if ($request_method ~ ^(GET|HEAD)$) {
-            proxy_pass             https://zooniversestatic.z13.web.core.windows.net/$proxy_path/;
-            set $proxy_host_header "zooniversestatic.z13.web.core.windows.net";
-        }
-        if ($request_method = POST) {
-            proxy_pass             https://panoptes.zooniverse.org$request_uri;
-            set $proxy_host_header "panoptes.zooniverse.org";
-        }
-        proxy_set_header Host $proxy_host_header;
-        proxy_redirect         /$host/ /;
-
-        include /etc/nginx/az-proxy-headers.conf;
-    }
-
+    # fe-root staging app
     location / {
-        rewrite (?i)\.(jp(e)?g|gif|png|ico|txt|mp(3|4)|webm|og(a|g|m|v|x)|spx|opus|pdf|ttf|tar|gz|tgz|bz2|tbz2|zip)$ https://static.zooniverse.org/$proxy_path$request_uri;
-
         resolver 1.1.1.1;
-        proxy_pass https://zooniversestatic.z13.web.core.windows.net/$proxy_path/;
+        proxy_pass "https://fe-root.preview.zooniverse.org";
+        proxy_set_header Host fe-root.preview.zooniverse.org;
 
-        include /etc/nginx/az-proxy-headers.conf;
+        include /etc/nginx/proxy-security-headers.conf;
     }
 }
diff --git a/sites/static-staging.zooniverse.org.conf b/sites/static-staging.zooniverse.org.conf
index c2aa621..57f572a 100644
--- a/sites/static-staging.zooniverse.org.conf
+++ b/sites/static-staging.zooniverse.org.conf
@@ -1,7 +1,6 @@
 server {
-    set $proxy_path "www.zooniverse.org";
     include /etc/nginx/ssl.default.conf;
-    include /etc/nginx/fem-staging-redirects.conf;
+    include /etc/nginx/pfe-staging-redirects.conf;
     server_name static-staging.zooniverse.org;
 
     rewrite ^/lab-policies$ https://help.zooniverse.org/getting-started/lab-policies permanent;
@@ -72,60 +71,12 @@ server {
         return 301 /about/contact;
     }
 
-    location ~* ^/projects/meredithspalmer/(cedar-creek-eyes-on-the-wild/?)(.*?)\/?$ {
-        return 301 /projects/forestis/$1$2$is_args$query_string;
-    }
-
-    location ~* ^/projects/karilint/the-cradle-of-mankind(/?)(.*?)\/?$ {
-        return 301 /projects/karilint/cradle-of-humanity$1$2$is_args$query_string;
-    }
-
-    location ~* ^/projects/cseidenstuecker/every-name-counts(/?)(.*?)\/?$ {
-        return 301 /projects/arolsen-archives/every-name-counts$1$2$is_args$query_string;
-    }
-
-    location ~* ^/projects/kevinesolberg/mapping-prejudice(/?)(.*?)\/?$ {
-        return 301 /projects/mappingprejudice/mapping-prejudice$1$2$is_args$query_string;
-    }
-
-    location ~* ^/projects/chiarasemenzin/maturity-of-baby-sounds(/?)(.*?)\/?$ {
-        return 301 /projects/laac-lscp/maturity-of-baby-sounds$1$2$is_args$query_string;
-    }
-
-    # ensure the js and CSS assets are served on the same or subdomain
-    location ~ \.(js|css)$ {
-        resolver 1.1.1.1;
-        proxy_pass  https://zooniversestatic.z13.web.core.windows.net/$proxy_path$request_uri;
-        include /etc/nginx/az-proxy-headers.conf;
-    }
-
-    # unsubscribe route uses redirects between panoptes and the UI code
-    # so needs it's own location block to handle the form submission POST
-    # and the GET page loading (PFE routing handles the path)
-    location /unsubscribe {
-        rewrite (?i)\.(jp(e)?g|gif|png|ico|txt|mp(3|4)|webm|og(a|g|m|v|x)|spx|opus|pdf|ttf|tar|gz|tgz|bz2|tbz2|zip)$ https://static.zooniverse.org/$proxy_path$request_uri;
-
-        resolver 1.1.1.1;
-        if ($request_method ~ ^(GET|HEAD)$) {
-            proxy_pass             https://zooniversestatic.z13.web.core.windows.net/$proxy_path/;
-            set $proxy_host_header "zooniversestatic.z13.web.core.windows.net";
-        }
-        if ($request_method = POST) {
-            proxy_pass             https://panoptes.zooniverse.org$request_uri;
-            set $proxy_host_header "panoptes.zooniverse.org";
-        }
-        proxy_set_header Host $proxy_host_header;
-        proxy_redirect         /$host/ /;
-
-        include /etc/nginx/az-proxy-headers.conf;
-    }
-
+    # fe-root staging app
     location / {
-        rewrite (?i)\.(jp(e)?g|gif|png|ico|txt|mp(3|4)|webm|og(a|g|m|v|x)|spx|opus|pdf|ttf|tar|gz|tgz|bz2|tbz2|zip)$ https://static.zooniverse.org/$proxy_path$request_uri;
-
         resolver 1.1.1.1;
-        proxy_pass https://zooniversestatic.z13.web.core.windows.net/$proxy_path/;
+        proxy_pass "https://fe-root.preview.zooniverse.org";
+        proxy_set_header Host fe-root.preview.zooniverse.org;
 
-        include /etc/nginx/az-proxy-headers.conf;
+        include /etc/nginx/proxy-security-headers.conf;
     }
 }
diff --git a/sites/www.zooniverse.org.conf b/sites/www.zooniverse.org.conf
index 4f9f5bc..d5ec356 100644
--- a/sites/www.zooniverse.org.conf
+++ b/sites/www.zooniverse.org.conf
@@ -1,6 +1,8 @@
 server {
     include /etc/nginx/ssl.default.conf;
-    include /etc/nginx/fem-redirects.conf;
+    include /etc/nginx/fem-project-redirects.conf;
+    include /etc/nginx/pfe-redirects.conf;
+
     server_name www.zooniverse.org;
 
     rewrite ^/lab-policies$ https://help.zooniverse.org/getting-started/lab-policies permanent;
@@ -103,40 +105,12 @@ server {
         return 301 /projects/cobalt-lensing/black-hole-hunters$1$2$is_args$query_string;
     }
 
-    # ensure the js and CSS assets are served on the same or subdomain
-    location ~ \.(js|css)$ {
-        resolver 8.8.8.8;
-        proxy_pass  https://zooniversestatic.z13.web.core.windows.net/$host$request_uri;
-        include /etc/nginx/az-proxy-headers.conf;
-    }
-
-    # unsubscribe route uses redirects between panoptes and the UI code
-    # so needs it's own location block to handle the form submission POST
-    # and the GET page loading (PFE routing handles the path)
-    location /unsubscribe {
-        rewrite (?i)\.(jp(e)?g|gif|png|ico|txt|mp(3|4)|webm|og(a|g|m|v|x)|spx|opus|pdf|ttf|tar|gz|tgz|bz2|tbz2|zip)$ https://static.zooniverse.org/$host$request_uri;
-
-        resolver 8.8.8.8;
-        if ($request_method ~ ^(GET|HEAD)$) {
-            proxy_pass             https://zooniversestatic.z13.web.core.windows.net/$host/;
-            set $proxy_host_header "zooniversestatic.z13.web.core.windows.net";
-        }
-        if ($request_method = POST) {
-            proxy_pass             https://panoptes.zooniverse.org$request_uri;
-            set $proxy_host_header "panoptes.zooniverse.org";
-        }
-        proxy_set_header Host $proxy_host_header;
-        proxy_redirect         /$host/ /;
-
-        include /etc/nginx/az-proxy-headers.conf;
-    }
-
+    # Default to fe-root app
     location / {
-        rewrite (?i)\.(jp(e)?g|gif|png|ico|txt|mp(3|4)|webm|og(a|g|m|v|x)|spx|opus|pdf|ttf|tar|gz|tgz|bz2|tbz2|zip)$ https://static.zooniverse.org/$host$request_uri;
-
-        resolver 8.8.8.8;
-        proxy_pass https://zooniversestatic.z13.web.core.windows.net/$host/;
+        resolver 1.1.1.1;
+        proxy_pass "https://fe-root.zooniverse.org";
+        proxy_set_header Host fe-root.zooniverse.org;
 
-        include /etc/nginx/az-proxy-headers.conf;
+        include /etc/nginx/proxy-security-headers.conf;
     }
 }