diff --git a/src/Factory.php b/src/Factory.php
index a11f1d80..ed333ae0 100644
--- a/src/Factory.php
+++ b/src/Factory.php
@@ -28,11 +28,23 @@ abstract class Factory
     /** @var Attributes[] */
     private array $attributes;
 
+    /**
+     * Memoization of normalized parameters
+     *
+     * @internal
+     * @var Parameters|null
+     */
+    protected array|null $normalizedParameters = null;
+
     // keep an empty constructor for BC
     public function __construct()
     {
     }
 
+    public function __clone(): void
+    {
+        $this->normalizedParameters = null;
+    }
 
     /**
      * @param Attributes $attributes
@@ -144,6 +156,16 @@ final protected static function faker(): Faker\Generator
         return Configuration::instance()->faker;
     }
 
+    /**
+     * Override to adjust default attributes & config.
+     *
+     * @return static
+     */
+    protected function initialize(): static
+    {
+        return $this;
+    }
+
     /**
      * @internal
      *
@@ -170,16 +192,6 @@ final protected function normalizeAttributes(array|callable $attributes = []): a
         );
     }
 
-    /**
-     * Override to adjust default attributes & config.
-     *
-     * @return static
-     */
-    protected function initialize(): static
-    {
-        return $this;
-    }
-
     /**
      * @internal
      *
@@ -189,7 +201,7 @@ protected function initialize(): static
      */
     protected function normalizeParameters(array $parameters): array
     {
-        return array_combine(
+        return $this->normalizedParameters = array_combine(
             array_keys($parameters),
             \array_map($this->normalizeParameter(...), array_keys($parameters), $parameters)
         );
diff --git a/src/Persistence/PersistentObjectFactory.php b/src/Persistence/PersistentObjectFactory.php
index 2bd83ffd..eb54b175 100644
--- a/src/Persistence/PersistentObjectFactory.php
+++ b/src/Persistence/PersistentObjectFactory.php
@@ -226,7 +226,7 @@ final public function create(callable|array $attributes = []): object
         $this->tempAfterPersist = [];
 
         if ($this->afterPersist) {
-            $attributes = $this->normalizeAttributes($attributes);
+            $attributes = $this->normalizedParameters ?? throw new \LogicException('Factory::$normalizedParameters has not been initialized.');
 
             foreach ($this->afterPersist as $callback) {
                 $callback($object, $attributes);
diff --git a/tests/Integration/ObjectFactoryTest.php b/tests/Integration/ObjectFactoryTest.php
index 4dbaf095..96f3ca87 100644
--- a/tests/Integration/ObjectFactoryTest.php
+++ b/tests/Integration/ObjectFactoryTest.php
@@ -44,4 +44,20 @@ public function can_create_non_service_factories(): void
 
         $this->assertSame('router-constructor', $object->object->getProp1());
     }
+
+    /**
+     * @test
+     */
+    public function can_create_different_objects_based_on_same_factory(): void
+    {
+        $factory = Object1Factory::new(['prop1' => 'first object']);
+        $object1 = $factory->create();
+        self::assertSame('first object-constructor', $object1->getProp1());
+
+        $object2 = $factory->create(['prop1' => 'second object']);
+        self::assertSame('second object-constructor', $object2->getProp1());
+
+        $object3 = $factory->with(['prop1' => 'third object'])->create();
+        self::assertSame('third object-constructor', $object3->getProp1());
+    }
 }