diff --git a/website/blog/ctas.yml b/website/blog/ctas.yml
index 1b3fad79b80..2e3170faae4 100644
--- a/website/blog/ctas.yml
+++ b/website/blog/ctas.yml
@@ -10,3 +10,8 @@
   subheader: Check out guides on getting your warehouse set up and connected to dbt Cloud.
   button_text: Learn more
   url: https://docs.getdbt.com/quickstarts
+- name: coalesce_2023_signup
+  header: Join data practitioners worldwide at Coalesce 2023
+  subheader: Kicking off on October 16th, both online and in-person (Sydney, London, and San Diego)
+  button_text: Register now
+  url: https://coalesce.getdbt.com/?utm_medium=internal&utm_source=docs&utm_campaign=q3-2024_coalesce-2023_aw&utm_content=coalesce____&utm_term=all___
\ No newline at end of file
diff --git a/website/blog/metadata.yml b/website/blog/metadata.yml
index 20fa93f8d7e..a5afa86e667 100644
--- a/website/blog/metadata.yml
+++ b/website/blog/metadata.yml
@@ -2,7 +2,7 @@
 featured_image: ""
 
 # This CTA lives in right sidebar on blog index
-featured_cta: "staging"
+featured_cta: "coalesce_2023_signup"
 
 # Show or hide hero title, description, cta from blog index
 show_title: true