diff --git a/packages/asset-server-plugin/src/transform-image.ts b/packages/asset-server-plugin/src/transform-image.ts
index 6144a3a1c3..9810d0ec0f 100644
--- a/packages/asset-server-plugin/src/transform-image.ts
+++ b/packages/asset-server-plugin/src/transform-image.ts
@@ -23,7 +23,7 @@ export async function transformImage(
         options.fit = 'inside';
     }
 
-    const image = sharp(originalImage);
+    const image = sharp(originalImage).rotate();
     try {
         await applyFormat(image, parameters.format, parameters.quality);
     } catch (e: any) {