diff --git a/CHANGELOG.md b/CHANGELOG.md
index 000d3cc..2d22401 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -1,5 +1,9 @@
 # Changelog
 
+## Version 0.10.3
+
+- feat(menu): add placeholder for the menu when it's empty
+
 ## Version 0.10.2
 
 - fix(regression): keep the menu responsive even with rapid switches of the screen-manager
diff --git a/pyproject.toml b/pyproject.toml
index aee4c17..7e3a661 100644
--- a/pyproject.toml
+++ b/pyproject.toml
@@ -1,6 +1,6 @@
 [tool.poetry]
 name = "ubo-gui"
-version = "0.10.2"
+version = "0.10.3"
 description = "GUI sdk for Ubo Pod"
 authors = ["Sassan Haradji <sassanh@gmail.com>"]
 license = "Apache-2.0"
diff --git a/ubo_gui/menu/__init__.py b/ubo_gui/menu/__init__.py
index 3e14dfe..155956f 100644
--- a/ubo_gui/menu/__init__.py
+++ b/ubo_gui/menu/__init__.py
@@ -291,8 +291,10 @@ def go_back(self: MenuWidget) -> None:
     def render_items(self: MenuWidget, *_: object) -> None:
         """Render the items of the current menu."""
         self.clear_widget_subscriptions()
+        if not self.current_menu:
+            return
         if self.page_index == 0 and isinstance(self.current_menu, HeadedMenu):
-            header_menu_page_widget = HeaderMenuPageWidget(
+            list_widget = HeaderMenuPageWidget(
                 self.current_menu_items[:1],
                 name=f'Page {self.get_depth()} 0',
             )
@@ -302,12 +304,12 @@ def handle_heading_change(heading: str) -> None:
                     'Handle `heading` change...',
                     extra={
                         'new_heading': heading,
-                        'old_heading': header_menu_page_widget.heading,
+                        'old_heading': list_widget.heading,
                         'subscription_level': 'widget',
                     },
                 )
-                if heading != header_menu_page_widget.heading:
-                    header_menu_page_widget.heading = heading
+                if heading != list_widget.heading:
+                    list_widget.heading = heading
 
             self.widget_subscriptions.add(
                 process_subscribable_value(
@@ -321,12 +323,12 @@ def handle_sub_heading_change(sub_heading: str) -> None:
                     'Handle `sub_heading` change...',
                     extra={
                         'new_sub_heading': sub_heading,
-                        'old_sub_heading': header_menu_page_widget.sub_heading,
+                        'old_sub_heading': list_widget.sub_heading,
                         'subscription_level': 'widget',
                     },
                 )
-                if sub_heading != header_menu_page_widget.sub_heading:
-                    header_menu_page_widget.sub_heading = sub_heading
+                if sub_heading != list_widget.sub_heading:
+                    list_widget.sub_heading = sub_heading
 
             self.widget_subscriptions.add(
                 process_subscribable_value(
@@ -335,17 +337,37 @@ def handle_sub_heading_change(sub_heading: str) -> None:
                 ),
             )
 
-            self.current_screen = header_menu_page_widget
+            self.current_screen = list_widget
         else:
             offset = (
                 -(PAGE_SIZE - 1) if isinstance(self.current_menu, HeadedMenu) else 0
             )
-            self.current_screen = NormalMenuPageWidget(
+            list_widget = NormalMenuPageWidget(
                 self.current_menu_items[
                     self.page_index * 3 + offset : self.page_index * 3 + 3 + offset
                 ],
                 name=f'Page {self.get_depth()} 0',
             )
+            self.current_screen = list_widget
+
+        def handle_placeholder_change(placeholder: str | None) -> None:
+            logger.debug(
+                'Handle `placeholder` change...',
+                extra={
+                    'new_placeholder': placeholder,
+                    'old_placeholder': list_widget.placeholder,
+                    'subscription_level': 'widget',
+                },
+            )
+            if placeholder != list_widget.placeholder:
+                list_widget.placeholder = placeholder
+
+        self.widget_subscriptions.add(
+            process_subscribable_value(
+                self.current_menu.placeholder,
+                handle_placeholder_change,
+            ),
+        )
 
     def render(self: MenuWidget, *_: object) -> None:
         """Return the current screen page."""
diff --git a/ubo_gui/menu/types.py b/ubo_gui/menu/types.py
index ce9f1ed..53765ff 100644
--- a/ubo_gui/menu/types.py
+++ b/ubo_gui/menu/types.py
@@ -43,7 +43,7 @@ class BaseMenu(Immutable):
 
     title: str | Callable[[], str]
     items: Sequence[Item] | Callable[[], Sequence[Item]]
-    _id: str | None = None
+    placeholder: str | None | Callable[[], str | None] = None
 
 
 class HeadedMenu(BaseMenu):
diff --git a/ubo_gui/menu/widgets/header_menu_page_widget.kv b/ubo_gui/menu/widgets/header_menu_page_widget.kv
index f912d8e..b57cca4 100644
--- a/ubo_gui/menu/widgets/header_menu_page_widget.kv
+++ b/ubo_gui/menu/widgets/header_menu_page_widget.kv
@@ -40,6 +40,23 @@
       size_hint: 1, None
       height: dp(10)
 
-    ItemWidget:
-      item: root.items[0] if len(root.items) > 0 else None
+    Label:
+      text: '' if root.items else ('Nothing here yet' if root.placeholder is None else root.placeholder)
+      text_size: self.size
+      font_size: dp(20)
+      halign: 'center'
+      valign: 'middle'
+      height: dp(50) if len(root.items) == 0 else 0
       size_hint: 1, None
+      color: .6, .6, .6
+      bold: True
+      italic: True
+
+    BoxLayout:
+      height: self.minimum_height if root.items else 0
+      size_hint_y: None if root.items else 0
+      orientation: 'vertical'
+
+      ItemWidget:
+        item: root.items[0] if len(root.items) > 0 else None
+        size_hint: 1, None
diff --git a/ubo_gui/menu/widgets/header_menu_page_widget.py b/ubo_gui/menu/widgets/header_menu_page_widget.py
index cf5d985..7ee5202 100644
--- a/ubo_gui/menu/widgets/header_menu_page_widget.py
+++ b/ubo_gui/menu/widgets/header_menu_page_widget.py
@@ -21,12 +21,11 @@ class HeaderMenuPageWidget(PageWidget):
 
     heading = StringProperty()
     sub_heading = StringProperty()
+    placeholder = StringProperty(allownone=True)
 
     def __init__(
         self: HeaderMenuPageWidget,
         items: Sequence[Item],
-        heading: str = '',
-        sub_heading: str = '',
         **kwargs: Any,  # noqa: ANN401
     ) -> None:
         """Initialize a `HeaderMenuPageWidget`.
@@ -36,12 +35,6 @@ def __init__(
         items: `Sequence`[[`Item`]]
             The item to be shown in this page
 
-        heading: `str`
-            The heading of the page
-
-        sub_heading: `str`
-            The sub-heading of the page
-
         kwargs: Any
             Stuff that will get directly passed to the `__init__` method of Kivy's
         `Screen`.
@@ -51,8 +44,6 @@ def __init__(
             msg = '`HeaderMenuPageWidget` is initialized with more than one item'
             raise ValueError(msg)
         super().__init__(items, **kwargs)
-        self.heading = heading
-        self.sub_heading = sub_heading
 
     def get_item(self: HeaderMenuPageWidget, index: int) -> Item | None:
         """Get the item at the given index."""
diff --git a/ubo_gui/menu/widgets/normal_menu_page_widget.kv b/ubo_gui/menu/widgets/normal_menu_page_widget.kv
index a079cb9..1e4f170 100644
--- a/ubo_gui/menu/widgets/normal_menu_page_widget.kv
+++ b/ubo_gui/menu/widgets/normal_menu_page_widget.kv
@@ -6,16 +6,31 @@
     pos: self.pos
     size: self.size
     orientation: 'vertical'
-    spacing: dp(7)
 
-    ItemWidget:
-      item: root.items[0] if len(root.items) > 0 else None
-      size_hint: 1, None
+    Label:
+      text: '' if root.items else ('Nothing here yet' if root.placeholder is None else root.placeholder)
+      text_size: self.size
+      font_size: dp(20)
+      halign: 'center'
+      valign: 'middle'
+      color: .6, .6, .6
+      bold: True
+      italic: True
 
-    ItemWidget:
-      item: root.items[1] if len(root.items) > 1 else None
-      size_hint: 1, None
+    BoxLayout:
+      height: self.minimum_height if root.items else 0
+      size_hint_y: None if root.items else 0
+      orientation: 'vertical'
+      spacing: dp(7)
 
-    ItemWidget:
-      item: root.items[2] if len(root.items) > 2 else None
-      size_hint: 1, None
+      ItemWidget:
+        item: root.items[0] if len(root.items) > 0 else None
+        size_hint: 1, None
+
+      ItemWidget:
+        item: root.items[1] if len(root.items) > 1 else None
+        size_hint: 1, None
+
+      ItemWidget:
+        item: root.items[2] if len(root.items) > 2 else None
+        size_hint: 1, None
diff --git a/ubo_gui/menu/widgets/normal_menu_page_widget.py b/ubo_gui/menu/widgets/normal_menu_page_widget.py
index df535c2..4b72a45 100644
--- a/ubo_gui/menu/widgets/normal_menu_page_widget.py
+++ b/ubo_gui/menu/widgets/normal_menu_page_widget.py
@@ -3,6 +3,7 @@
 import pathlib
 
 from kivy.lang.builder import Builder
+from kivy.properties import StringProperty
 
 from ubo_gui.page import PageWidget
 
@@ -10,6 +11,8 @@
 class NormalMenuPageWidget(PageWidget):
     """renders a normal page of a `Menu`."""
 
+    placeholder = StringProperty(allownone=True)
+
 
 Builder.load_file(
     pathlib.Path(__file__)