diff --git a/.travis.yml b/.travis.yml
index d8178c3d5..c4feb532e 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -13,15 +13,15 @@ env:
     - IMAGE_NAME=storageos/cluster-operator
     - IMAGE_TAG=test
 
-before_install:
-  - |
-      if ! git diff --name-only $TRAVIS_COMMIT_RANGE | grep -qvE '(\.md)|(\.MD)|(\.png)|(\.pdf)|^(doc/)|^(MAINTAINERS)|^(LICENSE)'; then
-        # Do not skip if it's a tagged build.
-        if [[ -z "$TRAVIS_TAG" ]]; then
-          echo "Only doc files were updated, not running the CI."
-          exit
-        fi
-      fi
+# before_install:
+#   - |
+#       if ! git diff --name-only $TRAVIS_COMMIT_RANGE | grep -qvE '(\.md)|(\.MD)|(\.png)|(\.pdf)|^(doc/)|^(MAINTAINERS)|^(LICENSE)'; then
+#         # Do not skip if it's a tagged build.
+#         if [[ -z "$TRAVIS_TAG" ]]; then
+#           echo "Only doc files were updated, not running the CI."
+#           exit
+#         fi
+#       fi
 #  - docker run -d -p 2399:2399 quay.io/coreos/etcd:v3.3.10 /usr/local/bin/etcd -advertise-client-urls http://0.0.0.0:2399 -listen-client-urls http://0.0.0.0:2399
 
 # Skip downloading deps.
@@ -65,14 +65,12 @@ jobs:
         - make image/cluster-operator
       before_deploy:
         - docker login -u "$REGISTRY_USER" -p "$REGISTRY_PASS"
-        - docker tag "${IMAGE_NAME}:${IMAGE_TAG}" "${IMAGE_NAME}:latest"
-        - docker tag "${IMAGE_NAME}:${IMAGE_TAG}" "${IMAGE_NAME}:${TRAVIS_TAG}"
       deploy:
         - provider: script
-          script: docker push "${IMAGE_NAME}:latest" && docker push "${IMAGE_NAME}:${TRAVIS_TAG}"
+          script: bash scripts/deploy.sh tagged
           on:
             tags: true
         - provider: script
-          script: docker tag "${IMAGE_NAME}:${IMAGE_TAG}" "${IMAGE_NAME}:develop" && docker push "${IMAGE_NAME}:develop"
+          script: bash scripts/deploy.sh develop
           on:
             branch: master
diff --git a/scripts/deploy.sh b/scripts/deploy.sh
new file mode 100644
index 000000000..872edc3d1
--- /dev/null
+++ b/scripts/deploy.sh
@@ -0,0 +1,11 @@
+#!/bin/bash
+set -e
+
+if [ "$1" = "tagged" ]; then
+    docker tag "${IMAGE_NAME}:${IMAGE_TAG}" "${IMAGE_NAME}:latest"
+    docker tag "${IMAGE_NAME}:${IMAGE_TAG}" "${IMAGE_NAME}:${TRAVIS_TAG}"
+    docker push "${IMAGE_NAME}:latest" && docker push "${IMAGE_NAME}:${TRAVIS_TAG}"
+elif [ "$1" = "develop" ]; then
+    docker tag "${IMAGE_NAME}:${IMAGE_TAG}" "${IMAGE_NAME}:develop"
+    docker push "${IMAGE_NAME}:develop"
+fi