diff --git a/sphinx_autobuild/__main__.py b/sphinx_autobuild/__main__.py
index c502d44..519259c 100644
--- a/sphinx_autobuild/__main__.py
+++ b/sphinx_autobuild/__main__.py
@@ -20,7 +20,7 @@
 from sphinx_autobuild.filter import IgnoreFilter
 from sphinx_autobuild.middleware import JavascriptInjectorMiddleware
 from sphinx_autobuild.server import RebuildServer
-from sphinx_autobuild.utils import find_free_port, open_browser, show
+from sphinx_autobuild.utils import find_free_port, open_browser, show_message
 
 
 def main(argv=()):
@@ -80,17 +80,17 @@ def main(argv=()):
     app = _create_app(watch_dirs, ignore_handler, builder, serve_dir, url_host)
 
     if not args.no_initial_build:
-        show(context="Starting initial build")
+        show_message("Starting initial build")
         builder(rebuild=False)
 
     if args.open_browser:
         open_browser(url_host, args.delay)
 
-    show(context="Waiting to detect changes...")
+    show_message("Waiting to detect changes...")
     try:
         uvicorn.run(app, host=host_name, port=port_num, log_level="warning")
     except KeyboardInterrupt:
-        show(context="Server ceasing operations. Cheerio!")
+        show_message("Server ceasing operations. Cheerio!")
 
 
 def _create_app(watch_dirs, ignore_handler, builder, out_dir, url_host):
diff --git a/sphinx_autobuild/build.py b/sphinx_autobuild/build.py
index b54d4d4..f4c40b1 100644
--- a/sphinx_autobuild/build.py
+++ b/sphinx_autobuild/build.py
@@ -3,7 +3,7 @@
 import subprocess
 import sys
 
-from sphinx_autobuild.utils import show
+from sphinx_autobuild.utils import show_command, show_message
 
 
 class Builder:
@@ -15,11 +15,12 @@ def __init__(self, sphinx_args, *, url_host, pre_build_commands):
     def __call__(self, *, rebuild: bool = True):
         """Generate the documentation using ``sphinx``."""
         if rebuild:
-            show(context="Detected change. Rebuilding...")
+            show_message("Detected change. Rebuilding...")
 
         try:
             for command in self.pre_build_commands:
-                show(context="pre-build", command=command)
+                show_message("pre-build")
+                show_command(command)
                 subprocess.run(command, check=True)
         except subprocess.CalledProcessError as e:
             print(f"Pre-build command exited with exit code: {e.returncode}")
@@ -29,12 +30,10 @@ def __call__(self, *, rebuild: bool = True):
             )
             raise
 
-        show(command=["python", "-m", "sphinx"] + self.sphinx_args)
+        sphinx_build_args = ["-m", "sphinx"] + self.sphinx_args
+        show_command(["python"] + sphinx_build_args)
         try:
-            subprocess.run(
-                [sys.executable, "-m", "sphinx"] + self.sphinx_args,
-                check=True,
-            )
+            subprocess.run([sys.executable] + sphinx_build_args, check=True)
         except subprocess.CalledProcessError as e:
             print(f"Sphinx exited with exit code: {e.returncode}")
             print(
@@ -44,4 +43,4 @@ def __call__(self, *, rebuild: bool = True):
                 "server."
             )
         # Remind the user of the server URL for convenience.
-        show(context=f"Serving on {self.uri}")
+        show_message(f"Serving on {self.uri}")
diff --git a/sphinx_autobuild/utils.py b/sphinx_autobuild/utils.py
index 62b9673..2693be3 100644
--- a/sphinx_autobuild/utils.py
+++ b/sphinx_autobuild/utils.py
@@ -34,11 +34,13 @@ def _log(text, *, colour):
     print(f"{Fore.GREEN}[sphinx-autobuild] {colour}{text}{Style.RESET_ALL}")
 
 
-def show(*, context=None, command=None):
-    """Show context and command-to-be-executed, with nice formatting and colours."""
-    if context is not None:
-        _log(context, colour=Fore.CYAN)
-    if command is not None:
-        assert isinstance(command, (list, tuple))
-        msg = f"> {shlex.join(command)}"
-        _log(msg, colour=Fore.BLUE)
+def show_message(context: str, /) -> None:
+    """Show context, with nice formatting and colours."""
+    _log(context, colour=Fore.CYAN)
+
+
+def show_command(command: list[str] | tuple[str, ...], /) -> None:
+    """Show command-to-be-executed, with nice formatting and colours."""
+    assert isinstance(command, (list, tuple))
+    msg = f"> {shlex.join(command)}"
+    _log(msg, colour=Fore.BLUE)