diff --git a/app/Http/Controllers/RegenerateLicenseKeyController.php b/app/Http/Controllers/RegenerateLicenseKeyController.php
new file mode 100644
index 00000000..ace47228
--- /dev/null
+++ b/app/Http/Controllers/RegenerateLicenseKeyController.php
@@ -0,0 +1,24 @@
+<?php
+
+namespace App\Http\Controllers;
+
+use App\Domain\Shop\Models\License;
+use Illuminate\Support\Str;
+
+class RegenerateLicenseKeyController
+{
+    public function __invoke(License $license)
+    {
+        if (! $license->isAssignedTo(current_user())) {
+            abort(403, "License {$license->id} is not assigned to user id" . current_user()->id);
+        }
+
+        $license->update([
+            'key' => Str::random(64),
+        ]);
+
+        flash()->success('License key regenerated.');
+
+        return redirect()->back();
+    }
+}
diff --git a/resources/views/front/profile/purchases.blade.php b/resources/views/front/profile/purchases.blade.php
index c4baa47d..e477b0b0 100644
--- a/resources/views/front/profile/purchases.blade.php
+++ b/resources/views/front/profile/purchases.blade.php
@@ -135,6 +135,16 @@ class="fa-secondary"
                                                                                     class="fa-primary"
                                                                                     fill="currentColor"
                                                                                     d="M96 392V96H24a24 24 0 0 0-24 24v368a24 24 0 0 0 24 24h272a24 24 0 0 0 24-24v-40H152a56.06 56.06 0 0 1-56-56zM441 73L375 7a24 24 0 0 0-17-7h-6v96h96v-6.06A24 24 0 0 0 441 73z"></path></g></svg></span></code>
+                                                                <form
+                                                                    x-data
+                                                                    @submit.prevent="if (confirm('Are you sure you want to regenerate this license key?')) $el.submit()"
+                                                                    class="mt-2"
+                                                                    action="{{ route('regenerate-key', $license) }}"
+                                                                    method="POST"
+                                                                >
+                                                                    @csrf
+                                                                    <button type="submit" class="underline">Regenerate key</button>
+                                                                </form>
                                                             </div>
                                                         </div>
 
@@ -212,11 +222,6 @@ class="px-6 flex justify-between items-center text-xs py-4 border-b border-gray-
         </div>
     </section>
 
-    @once
-        @push('scripts')
-            <script defer src="https://unpkg.com/alpinejs@3.x.x/dist/cdn.min.js"></script>
-        @endpush
-    @endonce
     @push('scripts')
         <script type="text/javascript">
             function copyLicense(element, licenseKey) {
diff --git a/routes/web.php b/routes/web.php
index 81197053..92398ae3 100644
--- a/routes/web.php
+++ b/routes/web.php
@@ -14,6 +14,7 @@
 use App\Http\Controllers\DownloadPurchasableController;
 use App\Http\Controllers\DownloadRayController;
 use App\Http\Controllers\MusicController;
+use App\Http\Controllers\RegenerateLicenseKeyController;
 use App\Http\Controllers\ShowReleaseNotesController;
 use App\Http\Controllers\GitHubSocialiteController;
 use App\Http\Controllers\GuidelinesController;
@@ -134,6 +135,7 @@
     Route::get('invoices', InvoicesController::class)->name('invoices');
 
     Route::get('download-latest-version-for-expired-license/{license}/{repo}', DownloadLatestReleaseForExpiredLicenseController::class)->name('downloadLatestRelease');
+    Route::post('regenerate-key/{license}', RegenerateLicenseKeyController::class)->name('regenerate-key');
 });
 
 Route::get('login', [LoginController::class, 'showLoginForm'])->name('login');