The modern music label is a multi-faceted business, contains many different type of roles cobbled together.
- PR
- Social Media
- Distribution and Logistics
- Record Pressings
- Artist Management
- Booking/touring Agents
- Release Management and Scheduling
- Artists
Jus B Chill is an artist-run online-based independent not-for-profit music label. We sell our management software to other labels on a subscription basis, and this provides funding for our label.
To make a scaleable process which we can apply online without having to have face to face contact with artists.
- Labels save money and do more.
- Labels, make your artists love you.
- Artists form your own label.
- Artist: a member of the label who creates music or performs.
- artists may be locationally disparate and have limited communication outside of the label
- Sebastian, Andrew, Aaron, Jacob, Andrew Woodgate, Massimo
- Visionary: a member of the label who provides vision and direction
- decides which artistic direction the label takes
- decides which artists should join the label
- decides which mixes/releases are made.
- visionary team is ideally centrally located / in regular contact
- Sebastian, Andrew, Aaron, Jacob
- Admin: a member of the label who conducts the administrative duties
- assigns the visionary team
- is responsible for label administration / tax / business etc
- can remove artists / releases / mixes
- administration team is centrally located.
- Sebastian
** How we decide artists should be signed to the label.**
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Meet artist at party/online/at gig.
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Artist and label connect through Facebook / email / in person contact. Artist submits Soundcloud page, public or private links to urls, a biography, vision statement.
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After some discussion, the artist is "signed" to our label by unanimous agreement of visionaries.
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The artist is provisioned with an Artist account. The artist can accept the "signing" and terms and conditions of the label. The artist can then log in to Artist account.
How we develop tracks/mixes and decide if they are ready to release.
Agnostic of front-end
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Given all artists on the label have an Artist account. An artist can log into the platform.
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Once logged in the Artist can submit a release candidate:
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track title
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soundcloud url
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description
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version
To make it explicit, let's stick to the following format:
Release Candidate Title: Soundcloud URL (Probably private): Track description/information: Version (e.g. 1,2,3,4 etc):
An example:
Release Candidate Title: Relax, Freak Soundcloud URL (Probably private): https://soundcloud.com/sebastian-sibelle/relax-freak/s-iO0Is Track description/information: With this track I'm trying to embody the feeling of an exhale/relaxation by building stress and tension and then releasing it abruptly. The juxtaposition of course is that for most of the track it's about building stress and not relaxing. Version (e.g. 1,2,3,4 etc): 1
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The release candidate appears on admin home page for all Users. The Artist can also view release candidates from other Artists on the label, including ones in the past.
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A notification that a release candidate has been posted is sent to all Visionaries
- Pending release candidates (one which require a response) will show up the top of the Visionaries home page.
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Other artists can listen and leave comments on the track.
- Artists can download the track for use in their sets performance
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Visionaries can listen, leave comments and approve / deny the release.
- If the visionary denies the release candidate, then they must leave a constructive comment as to why.
- If the release candidate is denied, it can be re-submitted with a new version at any time.
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Once all visionaries approve the release it is ready for finalisation
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The Artist or any Visionary must add these additional details to finalise the release
- Release image
- Public Soundcloud url (mastered version)
- Bandcamp / Beatport download (for tracks/optional)
- Mp3 for download (for tracks/optional)
- Press kit (for tracks/optional)
- Proofed Description ()
- Release/Mix no
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Once all the details have been provided both the artist and visionaries must approve the release. Once this has happened, the release is said to be "live". Tracks will be scheduled into a released schedule queue and released at optimum timing to increase exposure for artists/label.
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A visionary must then repost the Soundcloud track to the Jus B Chill soundcloud page
How we decided when things should be released to get optimum coverage
- Queue
- Calendar view
- Scheduling algorithm based on engagement / exposure / reach (possibly use machine learning). Initially based on our best guess.
- Scheduling alerts
- Distribution to major companies.
- Can select where the release is distributed to
** How we communicate with our audience and keep them engaged. **
- Regular posts
- Posts triggered by releases and mixes
- Post scheduling and backlogs
- Targeted advertising (Cost per acquisition)
** What we do to promote a track after release. **
- A visionary must post about the track on social media.
- A visionary must then send out the press kit to contacts.
- Blog lists
- Mailchimp
** How we book events, run shows and tour internationals **
- Organising meetings and gigs
- Recording and commmunicating gigs
- Keep track of booking agents with CRM
- Event calendar
- Booking enquiries
** How we communicate our work to the public **
- Artist bios
- Releases
- Mixes
- Events
- Seamless Playback
- Relationships
- Page content editor
** How we measure and learn from our impact **
- Google Analytics
- Mixcloud Analytics
- Sales and conversion
- Artist Performance
- Artist by Artists Demographics