diff --git a/docs/configuration.md b/docs/configuration.md
index 05db3665d..daaa02707 100644
--- a/docs/configuration.md
+++ b/docs/configuration.md
@@ -3025,6 +3025,9 @@ The rule takes the following parameters under `rewrite.avoidInfix`:
     be excluded
 - (since 3.8.4) `excludePostfix`, unless set to `true` explicitly, will also
   apply the rule to `Term.Select` trees specified without a dot
+- (since 3.8.4) `excludeMatch`, if set to `false` explicitly and if the dialect
+  enables `allowMatchAsOperator` (such as Scala 3), will also apply the rule to
+  `Term.Match` trees specified without a dot
 
 ```scala mdoc:scalafmt
 rewrite.rules = [AvoidInfix]
@@ -5142,6 +5145,7 @@ object A {
 
 This option will enforce a break before each parent. As usual, the break is only
 actually introduced if indented position on the next line is less than the current.
+Added in 3.8.4.
 
 ```scala mdoc:scalafmt
 binPack.parentConstructors = ForceBreak
diff --git a/scalafmt-core/shared/src/main/scala/org/scalafmt/config/AvoidInfixSettings.scala b/scalafmt-core/shared/src/main/scala/org/scalafmt/config/AvoidInfixSettings.scala
index 30d1dae1e..2c09f3359 100644
--- a/scalafmt-core/shared/src/main/scala/org/scalafmt/config/AvoidInfixSettings.scala
+++ b/scalafmt-core/shared/src/main/scala/org/scalafmt/config/AvoidInfixSettings.scala
@@ -14,6 +14,7 @@ case class AvoidInfixSettings(
     private val excludeScalaTest: Option[Boolean] = None,
     excludePlaceholderArg: Option[Boolean] = None,
     excludePostfix: Boolean = false,
+    excludeMatch: Boolean = true,
 ) {
   // if the user completely redefined (rather than appended), we don't touch
   @inline
diff --git a/scalafmt-core/shared/src/main/scala/org/scalafmt/rewrite/AvoidInfix.scala b/scalafmt-core/shared/src/main/scala/org/scalafmt/rewrite/AvoidInfix.scala
index 04da7e6fd..a42e26064 100644
--- a/scalafmt-core/shared/src/main/scala/org/scalafmt/rewrite/AvoidInfix.scala
+++ b/scalafmt-core/shared/src/main/scala/org/scalafmt/rewrite/AvoidInfix.scala
@@ -21,6 +21,7 @@ object AvoidInfix extends RewriteFactory {
 class AvoidInfix(implicit ctx: RewriteCtx) extends RewriteSession {
 
   private val cfg = ctx.style.rewrite.avoidInfix
+  private val allowMatchAsOperator = dialect.allowMatchAsOperator
 
   // In a perfect world, we could just use
   // Tree.transform {
@@ -30,18 +31,32 @@ class AvoidInfix(implicit ctx: RewriteCtx) extends RewriteSession {
   // we will do these dangerous rewritings by hand.
 
   override def rewrite(tree: Tree): Unit = tree match {
-    case x: Term.ApplyInfix => rewriteImpl(x.lhs, x.op, x.arg, x.targClause)
+    case x: Term.ApplyInfix =>
+      rewriteImpl(x.lhs, Right(x.op), x.arg, x.targClause)
     case x: Term.Select if !cfg.excludePostfix && noDot(x.name.tokens.head) =>
-      rewriteImpl(x.qual, x.name)
+      rewriteImpl(x.qual, Right(x.name))
+    case x: Term.Match => noDotMatch(x)
+        .foreach(op => rewriteImpl(x.expr, Left(op), null))
     case _ =>
   }
 
   private def noDot(opToken: T): Boolean =
     !ctx.tokenTraverser.prevNonTrivialToken(opToken).forall(_.is[T.Dot])
 
+  private def noDotMatch(t: Term.Match): Either[Boolean, T] =
+    if (allowMatchAsOperator && t.mods.isEmpty)
+      ctx.tokenTraverser.prevNonTrivialToken(t.casesBlock.tokens.head) match {
+        case Some(kw) =>
+          if (!noDot(kw)) Left(true)
+          else if (cfg.excludeMatch) Left(false)
+          else Right(kw)
+        case _ => Left(false)
+      }
+    else Left(false)
+
   private def rewriteImpl(
       lhs: Term,
-      op: Name,
+      op: Either[T, Name],
       rhs: Tree = null,
       targs: Member.SyntaxValuesClause = null,
   ): Unit = {
@@ -52,19 +67,24 @@ class AvoidInfix(implicit ctx: RewriteCtx) extends RewriteSession {
     val lhsIsOK = lhsIsWrapped ||
       (lhs match {
         case t: Term.ApplyInfix => checkMatchingInfix(t.lhs, t.op.value, t.arg)
+        case t: Term.Match => noDotMatch(t) match {
+            case Left(ok) => ok
+            case Right(kw) => checkMatchingInfix(t.expr, kw.text, t.casesBlock)
+          }
         case _ => false
       })
 
-    if (!checkMatchingInfix(lhs, op.value, rhs, Some(lhsIsOK))) return
+    if (!checkMatchingInfix(lhs, op.fold(_.text, _.value), rhs, Some(lhsIsOK)))
+      return
     if (!ctx.dialect.allowTryWithAnyExpr)
       if (beforeLhsHead.exists(_.is[T.KwTry])) return
 
     val builder = Seq.newBuilder[TokenPatch]
 
-    val (opHead, opLast) = ends(op)
+    val (opHead, opLast) = op.fold((_, null), ends)
     builder += TokenPatch.AddLeft(opHead, ".", keepTok = true)
 
-    if (rhs ne null) {
+    if ((rhs ne null) && (opLast ne null)) {
       def moveOpenDelim(prev: T, open: T): Unit = {
         // move delimiter (before comment or newline)
         builder += TokenPatch.AddRight(prev, open.text, keepTok = true)
@@ -94,7 +114,8 @@ class AvoidInfix(implicit ctx: RewriteCtx) extends RewriteSession {
         case _: Term.ApplyInfix | _: Term.Match => !lhsIsOK
         // foo _ compose bar => (foo _).compose(bar)
         // new Foo compose bar => (new Foo).compose(bar)
-        case _: Term.Eta | _: Term.New => true
+        case _: Term.Eta | _: Term.New | _: Term.Annotate => true
+        case t: Term.Select if rhs eq null => !noDot(t.name.tokens.head)
         case _ => false
       })
     if (shouldWrapLhs) {
@@ -124,6 +145,15 @@ class AvoidInfix(implicit ctx: RewriteCtx) extends RewriteSession {
           case None => isWrapped(lhs) ||
             checkMatchingInfix(lhs.lhs, lhs.op.value, lhs.arg)
         }
+      case lhs: Term.Match if hasPlaceholder(lhs, includeArg = true) =>
+        lhsIsOK match {
+          case Some(x) => x
+          case None if isWrapped(lhs) => true
+          case None => noDotMatch(lhs) match {
+              case Left(ok) => ok
+              case Right(op) => checkMatchingInfix(lhs.expr, op.text, null)
+            }
+        }
       case _ => true
     })
 
diff --git a/scalafmt-tests/shared/src/test/resources/scala3/OptionalBraces.stat b/scalafmt-tests/shared/src/test/resources/scala3/OptionalBraces.stat
index 117c6d8c8..703f0ad39 100644
--- a/scalafmt-tests/shared/src/test/resources/scala3/OptionalBraces.stat
+++ b/scalafmt-tests/shared/src/test/resources/scala3/OptionalBraces.stat
@@ -7564,8 +7564,9 @@ object Build:
          }
        }.evaluated
      )
-<<< AvoidInfix with match
+<<< AvoidInfix with match, excludeMatch
 rewrite.rules = [AvoidInfix]
+rewrite.avoidInfix.excludeMatch = true
 ===
 object a {
   a b c match
@@ -7576,8 +7577,23 @@ object a {
   a.b(c) match
      case _ =>
 }
-<<< AvoidInfix with match within applyinfix
+<<< AvoidInfix with match, !excludeMatch
 rewrite.rules = [AvoidInfix]
+rewrite.avoidInfix.excludeMatch = false
+===
+object a {
+  a b c match
+    case _ =>
+}
+>>>
+object a {
+  a.b(c)
+    .match
+       case _ =>
+}
+<<< AvoidInfix with match within applyinfix, excludeMatch
+rewrite.rules = [AvoidInfix]
+rewrite.avoidInfix.excludeMatch = true
 ===
 object a {
   a b c match {
@@ -7590,8 +7606,39 @@ object a {
     case _ =>
   }).d(e)
 }
-<<< AvoidInfix with match, with dot
+<<< AvoidInfix with match within applyinfix, !excludeMatch
+rewrite.rules = [AvoidInfix]
+rewrite.avoidInfix.excludeMatch = false
+===
+object a {
+  a b c match {
+    case _ =>
+  } d e
+}
+>>>
+object a {
+  a.b(c)
+    .match { case _ =>
+    }
+    .d(e)
+}
+<<< AvoidInfix with match, with dot, excludeMatch
+rewrite.rules = [AvoidInfix]
+rewrite.avoidInfix.excludeMatch = true
+===
+object a {
+  (a.b(c)).match
+      case _ =>
+}
+>>>
+object a {
+  (a.b(c))
+    .match
+       case _ =>
+}
+<<< AvoidInfix with match, with dot, !excludeMatch
 rewrite.rules = [AvoidInfix]
+rewrite.avoidInfix.excludeMatch = false
 ===
 object a {
   (a.b(c)).match
@@ -7603,6 +7650,32 @@ object a {
     .match
        case _ =>
 }
+<<< AvoidInfix with match, with annotation, excludeMatch
+rewrite.rules = [AvoidInfix]
+rewrite.avoidInfix.excludeMatch = true
+===
+object a {
+  a(b): @c match
+      case _ =>
+}
+>>>
+object a {
+  a(b): @c match
+     case _ =>
+}
+<<< AvoidInfix with match, with annotation, !excludeMatch
+rewrite.rules = [AvoidInfix]
+rewrite.avoidInfix.excludeMatch = false
+===
+object a {
+  a(b): @c match
+      case _ =>
+}
+>>>
+object a {
+  (a(b): @c).match
+     case _ =>
+}
 <<< match with dot, trailing case comment
 object a:
       b.c.match
diff --git a/scalafmt-tests/shared/src/test/resources/scala3/OptionalBraces_fold.stat b/scalafmt-tests/shared/src/test/resources/scala3/OptionalBraces_fold.stat
index ed8f22d5a..1ad57b477 100644
--- a/scalafmt-tests/shared/src/test/resources/scala3/OptionalBraces_fold.stat
+++ b/scalafmt-tests/shared/src/test/resources/scala3/OptionalBraces_fold.stat
@@ -7275,8 +7275,9 @@ object Build:
          config: GenerationConfig => config.remove[SiteRoot]
        }
      }.evaluated)
-<<< AvoidInfix with match
+<<< AvoidInfix with match, excludeMatch
 rewrite.rules = [AvoidInfix]
+rewrite.avoidInfix.excludeMatch = true
 ===
 object a {
   a b c match
@@ -7287,8 +7288,22 @@ object a {
   a.b(c) match
      case _ =>
 }
-<<< AvoidInfix with match within applyinfix
+<<< AvoidInfix with match, !excludeMatch
 rewrite.rules = [AvoidInfix]
+rewrite.avoidInfix.excludeMatch = false
+===
+object a {
+  a b c match
+    case _ =>
+}
+>>>
+object a {
+  a.b(c).match
+     case _ =>
+}
+<<< AvoidInfix with match within applyinfix, excludeMatch
+rewrite.rules = [AvoidInfix]
+rewrite.avoidInfix.excludeMatch = true
 ===
 object a {
   a b c match {
@@ -7299,8 +7314,22 @@ object a {
 object a {
   (a.b(c) match { case _ => }).d(e)
 }
-<<< AvoidInfix with match, with dot
+<<< AvoidInfix with match within applyinfix, !excludeMatch
 rewrite.rules = [AvoidInfix]
+rewrite.avoidInfix.excludeMatch = false
+===
+object a {
+  a b c match {
+    case _ =>
+  } d e
+}
+>>>
+object a {
+  a.b(c).match { case _ => }.d(e)
+}
+<<< AvoidInfix with match, with dot, excludeMatch
+rewrite.rules = [AvoidInfix]
+rewrite.avoidInfix.excludeMatch = true
 ===
 object a {
   (a.b(c)).match
@@ -7311,6 +7340,45 @@ object a {
   (a.b(c)).match
      case _ =>
 }
+<<< AvoidInfix with match, with dot, !excludeMatch
+rewrite.rules = [AvoidInfix]
+rewrite.avoidInfix.excludeMatch = false
+===
+object a {
+  (a.b(c)).match
+      case _ =>
+}
+>>>
+object a {
+  (a.b(c)).match
+     case _ =>
+}
+<<< AvoidInfix with match, with annotation, excludeMatch
+rewrite.rules = [AvoidInfix]
+rewrite.avoidInfix.excludeMatch = true
+===
+object a {
+  a(b): @c match
+      case _ =>
+}
+>>>
+object a {
+  a(b): @c match
+     case _ =>
+}
+<<< AvoidInfix with match, with annotation, !excludeMatch
+rewrite.rules = [AvoidInfix]
+rewrite.avoidInfix.excludeMatch = false
+===
+object a {
+  a(b): @c match
+      case _ =>
+}
+>>>
+object a {
+  (a(b): @c).match
+     case _ =>
+}
 <<< match with dot, trailing case comment
 object a:
       b.c.match
diff --git a/scalafmt-tests/shared/src/test/resources/scala3/OptionalBraces_keep.stat b/scalafmt-tests/shared/src/test/resources/scala3/OptionalBraces_keep.stat
index 7c8601f8d..606a66c14 100644
--- a/scalafmt-tests/shared/src/test/resources/scala3/OptionalBraces_keep.stat
+++ b/scalafmt-tests/shared/src/test/resources/scala3/OptionalBraces_keep.stat
@@ -7592,8 +7592,9 @@ object Build:
        }
      }.evaluated
    )
-<<< AvoidInfix with match
+<<< AvoidInfix with match, excludeMatch
 rewrite.rules = [AvoidInfix]
+rewrite.avoidInfix.excludeMatch = true
 ===
 object a {
   a b c match
@@ -7604,8 +7605,22 @@ object a {
   a.b(c) match
      case _ =>
 }
-<<< AvoidInfix with match within applyinfix
+<<< AvoidInfix with match, !excludeMatch
 rewrite.rules = [AvoidInfix]
+rewrite.avoidInfix.excludeMatch = false
+===
+object a {
+  a b c match
+    case _ =>
+}
+>>>
+object a {
+  a.b(c).match
+     case _ =>
+}
+<<< AvoidInfix with match within applyinfix, excludeMatch
+rewrite.rules = [AvoidInfix]
+rewrite.avoidInfix.excludeMatch = true
 ===
 object a {
   a b c match {
@@ -7618,8 +7633,37 @@ object a {
     case _ =>
   }).d(e)
 }
-<<< AvoidInfix with match, with dot
+<<< AvoidInfix with match within applyinfix, !excludeMatch
+rewrite.rules = [AvoidInfix]
+rewrite.avoidInfix.excludeMatch = false
+===
+object a {
+  a b c match {
+    case _ =>
+  } d e
+}
+>>>
+object a {
+  a.b(c).match {
+    case _ =>
+  }.d(e)
+}
+<<< AvoidInfix with match, with dot, excludeMatch
+rewrite.rules = [AvoidInfix]
+rewrite.avoidInfix.excludeMatch = true
+===
+object a {
+  (a.b(c)).match
+      case _ =>
+}
+>>>
+object a {
+  (a.b(c)).match
+     case _ =>
+}
+<<< AvoidInfix with match, with dot, !excludeMatch
 rewrite.rules = [AvoidInfix]
+rewrite.avoidInfix.excludeMatch = false
 ===
 object a {
   (a.b(c)).match
@@ -7630,6 +7674,32 @@ object a {
   (a.b(c)).match
      case _ =>
 }
+<<< AvoidInfix with match, with annotation, excludeMatch
+rewrite.rules = [AvoidInfix]
+rewrite.avoidInfix.excludeMatch = true
+===
+object a {
+  a(b): @c match
+      case _ =>
+}
+>>>
+object a {
+  a(b): @c match
+     case _ =>
+}
+<<< AvoidInfix with match, with annotation, !excludeMatch
+rewrite.rules = [AvoidInfix]
+rewrite.avoidInfix.excludeMatch = false
+===
+object a {
+  a(b): @c match
+      case _ =>
+}
+>>>
+object a {
+  (a(b): @c).match
+     case _ =>
+}
 <<< match with dot, trailing case comment
 object a:
       b.c.match
diff --git a/scalafmt-tests/shared/src/test/resources/scala3/OptionalBraces_unfold.stat b/scalafmt-tests/shared/src/test/resources/scala3/OptionalBraces_unfold.stat
index fd57e5dc8..f553bec71 100644
--- a/scalafmt-tests/shared/src/test/resources/scala3/OptionalBraces_unfold.stat
+++ b/scalafmt-tests/shared/src/test/resources/scala3/OptionalBraces_unfold.stat
@@ -7879,8 +7879,9 @@ object Build:
            }
            .evaluated
      )
-<<< AvoidInfix with match
+<<< AvoidInfix with match, excludeMatch
 rewrite.rules = [AvoidInfix]
+rewrite.avoidInfix.excludeMatch = true
 ===
 object a {
   a b c match
@@ -7891,8 +7892,23 @@ object a {
   a.b(c) match
      case _ =>
 }
-<<< AvoidInfix with match within applyinfix
+<<< AvoidInfix with match, !excludeMatch
 rewrite.rules = [AvoidInfix]
+rewrite.avoidInfix.excludeMatch = false
+===
+object a {
+  a b c match
+    case _ =>
+}
+>>>
+object a {
+  a.b(c)
+    .match
+       case _ =>
+}
+<<< AvoidInfix with match within applyinfix, excludeMatch
+rewrite.rules = [AvoidInfix]
+rewrite.avoidInfix.excludeMatch = true
 ===
 object a {
   a b c match {
@@ -7907,8 +7923,25 @@ object a {
     }
   ).d(e)
 }
-<<< AvoidInfix with match, with dot
+<<< AvoidInfix with match within applyinfix, !excludeMatch
+rewrite.rules = [AvoidInfix]
+rewrite.avoidInfix.excludeMatch = false
+===
+object a {
+  a b c match {
+    case _ =>
+  } d e
+}
+>>>
+object a {
+  a.b(c)
+    .match { case _ =>
+    }
+    .d(e)
+}
+<<< AvoidInfix with match, with dot, excludeMatch
 rewrite.rules = [AvoidInfix]
+rewrite.avoidInfix.excludeMatch = true
 ===
 object a {
   (a.b(c)).match
@@ -7919,6 +7952,45 @@ object a {
   (a.b(c)).match
      case _ =>
 }
+<<< AvoidInfix with match, with dot, !excludeMatch
+rewrite.rules = [AvoidInfix]
+rewrite.avoidInfix.excludeMatch = false
+===
+object a {
+  (a.b(c)).match
+      case _ =>
+}
+>>>
+object a {
+  (a.b(c)).match
+     case _ =>
+}
+<<< AvoidInfix with match, with annotation, excludeMatch
+rewrite.rules = [AvoidInfix]
+rewrite.avoidInfix.excludeMatch = true
+===
+object a {
+  a(b): @c match
+      case _ =>
+}
+>>>
+object a {
+  a(b): @c match
+     case _ =>
+}
+<<< AvoidInfix with match, with annotation, !excludeMatch
+rewrite.rules = [AvoidInfix]
+rewrite.avoidInfix.excludeMatch = false
+===
+object a {
+  a(b): @c match
+      case _ =>
+}
+>>>
+object a {
+  (a(b): @c).match
+     case _ =>
+}
 <<< match with dot, trailing case comment
 object a:
       b.c.match
diff --git a/scalafmt-tests/shared/src/test/scala/org/scalafmt/FormatTests.scala b/scalafmt-tests/shared/src/test/scala/org/scalafmt/FormatTests.scala
index fe052f867..168719666 100644
--- a/scalafmt-tests/shared/src/test/scala/org/scalafmt/FormatTests.scala
+++ b/scalafmt-tests/shared/src/test/scala/org/scalafmt/FormatTests.scala
@@ -144,7 +144,7 @@ class FormatTests extends FunSuite with CanRunTests with FormatAssertions {
     val explored = Debug.explored.get()
     logger.debug(s"Total explored: $explored")
     if (!onlyUnit && !onlyManual)
-      assertEquals(explored, 1083760, "total explored")
+      assertEquals(explored, 1084630, "total explored")
     val results = debugResults.result()
     // TODO(olafur) don't block printing out test results.
     // I don't want to deal with scalaz's Tasks :'(