diff --git a/campaigns/rustreach/README.md b/campaigns/rustreach/README.md
new file mode 100644
index 0000000..43d5a29
--- /dev/null
+++ b/campaigns/rustreach/README.md
@@ -0,0 +1,35 @@
+# Rust Reach Campaign
+
+Place your blog post drafts here, if they are not part of an existing Content-o-Tron :robot: blogging campaign.
+
+## What is Rust Reach?
+
+Rust Reach is a project to get more people involved in Rust projects and also in Rust, the language.
+
+The program matches Rust team members from all parts of the project with individuals who are underrepresented in Rust's community and the tech industry for a partnership of three months. Each partnership agrees to a commitment of 3–5 hours per week working on a Rust Project. If you are interested to know more, you can visit the [website](http://reach.rust-lang.org/).
+
+## What this campaign is all about?
+
+Through this campaign, we encourage Rust project members writing about their experiences with being involved in Rust. The tone should be encouraging and welcoming. You can have a look at an example [here](https://yakshav.es/how-I-came-to-rust/). It doesn't have to be that long.
+
+### Need help?
+
+If you have any doubts, you can join our [Gitter](https://gitter.im/content-o-tron/Lobby) channel. We have an active community of members who are ready to help you with your doubts. If you want, you can raise an issue [here](https://github.com/rust-community/content-o-tron/issues). Make sure you follow our issue template.
+
+## Adding your blog here
+
+For adding your blog post here, follow these steps:
+
+1. **Fork this repo**
+
+ Click on the button to make a copy of this repo in your own account.
+
+2. **Clone your repo**
+
+ git clone https://github.com//content-o-tron.git
+
+3. **Add your blog post under this directory.**
+
+4. **Generate a pull request**
+
+ Click on the button to generate a Pull Request.