diff --git a/src/v0/destinations/facebook_pixel/config.js b/src/v0/destinations/facebook_pixel/config.js
index 99c3c70b2d..f5f895aea9 100644
--- a/src/v0/destinations/facebook_pixel/config.js
+++ b/src/v0/destinations/facebook_pixel/config.js
@@ -95,6 +95,7 @@ const OTHER_STANDARD_EVENTS = [
 ];
 
 const FB_PIXEL_DEFAULT_EXCLUSION = ['opt_out', 'event_id', 'action_source'];
+const FB_PIXEL_CUSTOM_DATA_EXCLUDE_FLATTENING = ['content_ids', 'contents'];
 const STANDARD_ECOMM_EVENTS_TYPE = [
   CONFIG_CATEGORIES.PRODUCT_LIST_VIEWED.type,
   CONFIG_CATEGORIES.PRODUCT_VIEWED.type,
@@ -109,6 +110,7 @@ module.exports = {
   MAPPING_CONFIG,
   ACTION_SOURCES_VALUES,
   FB_PIXEL_DEFAULT_EXCLUSION,
+  FB_PIXEL_CUSTOM_DATA_EXCLUDE_FLATTENING,
   STANDARD_ECOMM_EVENTS_TYPE,
   OTHER_STANDARD_EVENTS,
   DESTINATION: 'FACEBOOK_PIXEL',
diff --git a/src/v0/destinations/facebook_pixel/transform.js b/src/v0/destinations/facebook_pixel/transform.js
index 02c416cfde..ba85d4e794 100644
--- a/src/v0/destinations/facebook_pixel/transform.js
+++ b/src/v0/destinations/facebook_pixel/transform.js
@@ -6,6 +6,7 @@ const {
   CONFIG_CATEGORIES,
   MAPPING_CONFIG,
   FB_PIXEL_DEFAULT_EXCLUSION,
+  FB_PIXEL_CUSTOM_DATA_EXCLUDE_FLATTENING,
   STANDARD_ECOMM_EVENTS_TYPE,
 } = require('./config');
 const { EventType } = require('../../../constants');
@@ -85,7 +86,12 @@ const responseBuilderSimple = (message, category, destination) => {
 
   if (category.type !== 'identify') {
     customData = flattenJson(
-      extractCustomFields(message, customData, ['properties'], FB_PIXEL_DEFAULT_EXCLUSION),
+      extractCustomFields(
+        message,
+        customData,
+        ['properties'],
+        [...FB_PIXEL_DEFAULT_EXCLUSION, ...FB_PIXEL_CUSTOM_DATA_EXCLUDE_FLATTENING],
+      ),
     );
     if (standardPageCall && category.type === 'page') {
       category.standard = true;
@@ -124,6 +130,11 @@ const responseBuilderSimple = (message, category, destination) => {
       }
       if (type === 'simple track') {
         customData.value = message.properties?.revenue;
+        FB_PIXEL_CUSTOM_DATA_EXCLUDE_FLATTENING.forEach((customDataParameter) => {
+          if (message.properties?.[customDataParameter]) {
+            customData[customDataParameter] = message.properties[customDataParameter];
+          }
+        });
         delete customData.revenue;
       }
     }