diff --git a/src/util/openfaas/index.js b/src/util/openfaas/index.js
index 1b3e531ceb..60ad316e1b 100644
--- a/src/util/openfaas/index.js
+++ b/src/util/openfaas/index.js
@@ -20,6 +20,7 @@ const FAAS_MAX_INFLIGHT = process.env.FAAS_MAX_INFLIGHT || '4';
 const FAAS_EXEC_TIMEOUT = process.env.FAAS_EXEC_TIMEOUT || '4s';
 const FAAS_ENABLE_WATCHDOG_ENV_VARS = process.env.FAAS_ENABLE_WATCHDOG_ENV_VARS || 'true';
 const CONFIG_BACKEND_URL = process.env.CONFIG_BACKEND_URL || 'https://api.rudderlabs.com';
+const GEOLOCATION_URL = process.env.GEOLOCATION_URL || '';
 const FAAS_AST_VID = 'ast';
 const FAAS_AST_FN_NAME = 'fn-ast';
 
@@ -128,6 +129,9 @@ const deployFaasFunction = async (functionName, code, versionId, libraryVersionI
       envVars.max_inflight = FAAS_MAX_INFLIGHT;
       envVars.exec_timeout = FAAS_EXEC_TIMEOUT;
     }
+    if (GEOLOCATION_URL) {
+      envVars.geolocation_url = GEOLOCATION_URL;
+    }
     // TODO: investigate and add more required labels and annotations
     const payload = {
       service: functionName,