diff --git a/src/v0/destinations/google_adwords_offline_conversions/transform.js b/src/v0/destinations/google_adwords_offline_conversions/transform.js
index 350f702bc4..511e21e411 100644
--- a/src/v0/destinations/google_adwords_offline_conversions/transform.js
+++ b/src/v0/destinations/google_adwords_offline_conversions/transform.js
@@ -10,7 +10,7 @@ const {
   defaultBatchRequestConfig,
   getSuccessRespEvents,
   checkInvalidRtTfEvents,
-  populateConsent,
+  populateConsentForGoogleDestinations,
 } = require('../../util');
 const {
   CALL_CONVERSION,
@@ -60,9 +60,9 @@ const getConversions = (message, metadata, { Config }, event, conversionType) =>
     endpoint = CALL_CONVERSION.replace(':customerId', filteredCustomerId);
   }
 
-  const consentObject = populateConsent(properties);
-  if(Object.keys(consentObject).length > 0) {
-    payload.conversions[0].consent = populateConsent(properties);
+  const consentObject = populateConsentForGoogleDestinations(properties);
+  if (Object.keys(consentObject).length > 0) {
+    payload.conversions[0].consent = populateConsentForGoogleDestinations(properties);
   }
   if (conversionType !== 'store') {
     // transform originalTimestamp to conversionDateTime format (yyyy-mm-dd hh:mm:ss+|-hh:mm)
diff --git a/src/v0/destinations/google_adwords_remarketing_lists/config.js b/src/v0/destinations/google_adwords_remarketing_lists/config.js
index e55e7d30b6..5bf0d8a299 100644
--- a/src/v0/destinations/google_adwords_remarketing_lists/config.js
+++ b/src/v0/destinations/google_adwords_remarketing_lists/config.js
@@ -15,7 +15,6 @@ const TYPEOFLIST = Object.freeze({
   userID: 'thirdPartyUserId',
   mobileDeviceID: 'mobileId',
 });
-const ALLOWED_CONSENT_STATUS = ['UNSPECIFIED', 'UNKNOWN', 'GRANTED', 'DENIED'];
 
 module.exports = {
   BASE_ENDPOINT,
@@ -24,5 +23,4 @@ module.exports = {
   hashAttributes,
   offlineDataJobsMapping: MAPPING_CONFIG[CONFIG_CATEGORIES.AUDIENCE_LIST.name],
   addressInfoMapping: MAPPING_CONFIG[CONFIG_CATEGORIES.ADDRESSINFO.name],
-  ALLOWED_CONSENT_STATUS,
 };
diff --git a/src/v0/destinations/google_adwords_remarketing_lists/transform.js b/src/v0/destinations/google_adwords_remarketing_lists/transform.js
index de82b11156..c93e97245c 100644
--- a/src/v0/destinations/google_adwords_remarketing_lists/transform.js
+++ b/src/v0/destinations/google_adwords_remarketing_lists/transform.js
@@ -13,6 +13,7 @@ const {
   simpleProcessRouterDest,
   getDestinationExternalIDInfoForRetl,
   getAccessToken,
+  populateConsentForGoogleDestinations,
 } = require('../../util');
 
 const {
@@ -22,7 +23,6 @@ const {
   attributeMapping,
   hashAttributes,
   TYPEOFLIST,
-  ALLOWED_CONSENT_STATUS,
 } = require('./config');
 const { JSON_MIME_TYPE } = require('../../util/constant');
 const { MappedToDestinationKey } = require('../../../constants');
@@ -196,30 +196,6 @@ const createPayload = (message, destination) => {
   return outputPayloads;
 };
 
-/**
- * Populates the consent object based on the provided properties.
- *
- * @param {object} properties - message.properties containing properties related to consent.
- * @returns {object} - An object containing consent information.
- * ref : https://developers.google.com/google-ads/api/rest/reference/rest/v15/Consent
- */
-const populateConsent = (properties) => {
-  const consent = {};
-
-  if (properties?.userDataConsent && ALLOWED_CONSENT_STATUS.includes(properties.userDataConsent)) {
-    consent.adUserData = properties.userDataConsent;
-  }
-
-  if (
-    properties?.personalizationConsent &&
-    ALLOWED_CONSENT_STATUS.includes(properties.personalizationConsent)
-  ) {
-    consent.adPersonalization = properties.personalizationConsent;
-  }
-
-  return consent;
-};
-
 const processEvent = async (metadata, message, destination) => {
   const response = [];
   if (!message.type) {
@@ -241,7 +217,7 @@ const processEvent = async (metadata, message, destination) => {
     }
 
     Object.values(createdPayload).forEach((data) => {
-      const consentObj = populateConsent(message.properties);
+      const consentObj = populateConsentForGoogleDestinations(message.properties);
       response.push(responseBuilder(metadata, data, destination, message, consentObj));
     });
     return response;
diff --git a/src/v0/util/index.js b/src/v0/util/index.js
index c957192d2b..293c1ed2bd 100644
--- a/src/v0/util/index.js
+++ b/src/v0/util/index.js
@@ -2110,10 +2110,21 @@ const parseConfigArray = (arr, key) => {
 
 const GOOGLE_ALLOWED_CONSENT_STATUS = ['UNSPECIFIED', 'UNKNOWN', 'GRANTED', 'DENIED'];
 
-const populateConsent = (properties) => {
+/**
+ * Populates the consent object based on the provided properties.
+ *
+ * @param {object} properties - message.properties containing properties related to consent.
+ * @returns {object} - An object containing consent information.
+ * ref : https://developers.google.com/google-ads/api/rest/reference/rest/v15/Consent
+ */
+
+const populateConsentForGoogleDestinations = (properties) => {
   const consent = {};
 
-  if (properties?.userDataConsent && GOOGLE_ALLOWED_CONSENT_STATUS.includes(properties.userDataConsent)) {
+  if (
+    properties?.userDataConsent &&
+    GOOGLE_ALLOWED_CONSENT_STATUS.includes(properties.userDataConsent)
+  ) {
     consent.adUserData = properties.userDataConsent;
   }
 
@@ -2237,5 +2248,5 @@ module.exports = {
   isNewStatusCodesAccepted,
   IsGzipSupported,
   parseConfigArray,
-  populateConsent
+  populateConsentForGoogleDestinations,
 };