diff --git a/src/components/Alert/Alert.module.scss b/src/components/Alert/Alert.module.scss
index 658fe9c5..f78e84cb 100644
--- a/src/components/Alert/Alert.module.scss
+++ b/src/components/Alert/Alert.module.scss
@@ -46,7 +46,11 @@
         line-height: settings.$line-height;
     }
 
-    .message :is(a, strong) {
+    .message a {
+        font-weight: theme.$link-font-weight;
+    }
+
+    .message strong {
         font-weight: theme.$emphasis-font-weight;
     }
 
diff --git a/src/components/Alert/README.md b/src/components/Alert/README.md
index 292bfd4d..983fc509 100644
--- a/src/components/Alert/README.md
+++ b/src/components/Alert/README.md
@@ -201,14 +201,15 @@ helps to improve its accessibility.
 
 ### Common Theming Options
 
-| Custom Property                                      | Description                                                  |
-|------------------------------------------------------|--------------------------------------------------------------|
-| `--rui-Alert__padding`                               | Padding between border and message                           |
-| `--rui-Alert__font-weight`                           | Message font weight                                          |
-| `--rui-Alert__border-width`                          | Border width                                                 |
-| `--rui-Alert__border-radius`                         | Corner radius                                                |
-| `--rui-Alert__emphasis__font-weight`                 | Font weight of text emphasised with `<strong>`               |
-| `--rui-Alert__stripe__width`                         | Width of the border at the start of the Alert                |
+| Custom Property                      | Description                                    |
+|--------------------------------------|------------------------------------------------|
+| `--rui-Alert__padding`               | Padding between border and message             |
+| `--rui-Alert__font-weight`           | Message font weight                            |
+| `--rui-Alert__border-width`          | Border width                                   |
+| `--rui-Alert__border-radius`         | Corner radius                                  |
+| `--rui-Alert__emphasis__font-weight` | Font weight of text emphasised with `<strong>` |
+| `--rui-Alert__link__font-weight`     | Font weight of links inside Alert              |
+| `--rui-Alert__stripe__width`         | Width of the border at the start of the Alert  |
 
 ### Theming Variants
 
diff --git a/src/components/Alert/_theme.scss b/src/components/Alert/_theme.scss
index 8dc449e4..e464b33d 100644
--- a/src/components/Alert/_theme.scss
+++ b/src/components/Alert/_theme.scss
@@ -3,4 +3,5 @@ $font-weight: var(--rui-Alert__font-weight);
 $border-width: var(--rui-Alert__border-width);
 $border-radius: var(--rui-Alert__border-radius);
 $emphasis-font-weight: var(--rui-Alert__emphasis__font-weight);
+$link-font-weight: var(--rui-Alert__link__font-weight);
 $stripe-width: var(--rui-Alert__stripe__width);
diff --git a/src/theme.scss b/src/theme.scss
index d7537a63..1ca76176 100644
--- a/src/theme.scss
+++ b/src/theme.scss
@@ -264,6 +264,7 @@
         --rui-Alert__border-width: var(--rui-dimension-border-width-1);
         --rui-Alert__border-radius: var(--rui-dimension-radius-2);
         --rui-Alert__emphasis__font-weight: var(--rui-font-weight-bold);
+        --rui-Alert__link__font-weight: var(--rui-font-weight-regular);
         --rui-Alert__stripe__width: var(--rui-dimension-border-width-1);
 
         // Alert: variant: success