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Search Engine Optimization (SEO)

Q1. When developing a backlink strategy, what approach would be most beneficial?

  • Guest post the article to as many sites as possible
  • Create an infographics and share it with relevant bloggers
  • Create diverse and unnatural links
  • Distribute links in comment sections of websites

Q2. What is a key reason the URL domain.com/apparel/jackets is preferable to the URL domain.com/p=141?

  • It is longer
  • It is not preferable
  • It uses structured markup
  • It is readable to a human

Q3. Which HTTP response status code would indicate a page has been moved permanently?

  • 410
  • 302
  • 200
  • 301

Q4. You notice a website is serving HTML to a Search Engine than to a human user. What is this an example of?

  • Spam injection
  • Cloaking
  • Sneaky Redirect
  • Splicing

Q5. What would significantly improve Google's ability to a non-YouTube video in its Search Results?

  • Provide a 150 x 80 pixel thumbnail image
  • Add Schema.org VideoObject
  • Convert .mp4 videos to .mov
  • Embed video objects with JavaScript conditionals

Q6. Google primarily determines indexing and ranking by crawling which version of a page?

  • Responsive version
  • Submitted version
  • Mobile version
  • Desktop version

Q7. You want to identify which US state has the most search interest for a particular keyword. What tool would help you determine this?

  • Google Analytics
  • Google Keyword Planner
  • Google Search Console
  • Google Trends

Q8. You want to block crawlers from accessing your entire website. What robots.txt entry would you use?

  • [ ]
    User-agent: Allbots
    Disallow: \*
  • [ ]
    User-agent: /
    Disallow: \*
  • [ ]
    User-agent: /
    Disallow:
  • [x]
    User-agent: \*
    Disallow: /

Q9. Which results is most likely if you use an interstitial pop-up that requires a user to take action before you load the content of the page?

  • Both the pop-up and the content of the page will be indexed
  • The pop-up will be indexed instead of the desired body content
  • An interstitial pop-up is treated the same as a soft 404
  • The pop-up will be ignored, and the content of the page will be indexed correctly

Q10. You notice a particular product in an e-commerce storefront is no longer indexed, despite no technical issues. What is a likely reason for this?

  • No title or meta description tags were provided
  • The Keywords is too competitive
  • Robots.txt is configured to allow access
  • The product is out of stock

Q11. All bylone dates for articles are suddenly no longer visible on a website's listing within Google Search. Assuming no changes have been made to the site programming or content, what is the most likely cause?

  • The site has been delisted from Google Search
  • A Google News sitemap was not provided within 30 days of setting up a publisher center account
  • The site kept updating the dates to make the content appear fres, without changing
  • The articles have aged more than 365 days without any significant updates to the content or the site

Q12. Which approach is not advisable to Geo-targeting your website?

  • Using a gTLD with subdomain
  • using URL parameters
  • Using a ccTLD
  • Using a gTLD with a subdirectory

Q13. You have been asked to help a big e-commerce brand optimize their website for search engines. They currently have thousands of products listed on their website. What is your most appropriate first step?

  • Recommend that they add more products
  • Work on compressing image files
  • 302 redirect all product pages to URL that contains target keywords
  • Register the business with a Google My Business account.

Q14. What Does The Term "Sandbox" Mean In SEO?

  • The Box With Paid Ads That Appear When You Perform A Search.
  • This Is Where Sites Are Kept Till They Get Mature Enough To Be Included In The Top Rankings For A Particular Keyword
  • A Special Category Of Sites That Are Listed In Kid-safe Searches
  • The First 10 Search Results For A Particular Keyword.

Q15. What Is Anchor Text?

  • It Is The Main Body Of Text On A Particular Web Page
  • It Is The Text Within The Left Or Top Panel Of A Web Page
  • It Is The Visible Text That Is Hyper Linked To Another Page
  • It Is The Most Prominent Text On The Page That The Search Engines Use To Assign A Title To The Page

Q16. Which Google search query should be used to return only PDF documents that reference Microsoft?

  • Microsoft + .pdf
  • "Microsoft" + "pdf"
  • Microsoft AND "pdf"
  • Microsoft filetype:pdf

Q17. Which link is not crawlable?

  • <a href="http://domain.com">
  • <a onclick="newwin('domain.com')">
  • <a href="http://domain.com" class="blue">
  • <a href="../category-2/page">

Q18. Which choice represents the best header structure?

  • [ ]
    H1: How to Bak Bagels
    H2: Ingredients
    H3: Dry Ingredients
    H4: Wet Ingredients
    H2: Instructions
    H6: Reviews
  • [ ]
    H1: How to Bak Bagels
    H1: Ingredients
    H1: Dry Ingredients
    H1: Wet Ingredients
    H1: Instructions
    H2: Reviews
  • [ ]
    H1: How to Bak Bagels
    H2: Ingredients
    H3: Dry Ingredients
    H3: Wet Ingredients
    H2: Instructions
    H2: Reviews
  • [x]
    H1: How to Bak Bagels
    H2: Ingredients
    H4: Dry Ingredients
    H5: Wet Ingredients
    H6: Instructions
    H1: Reviews

Q19. All byline dates articles are suddenly no longer visible on a website's listing within Google Search. Assuming no changes have been made to the site programming or content, what is the most likely cause?

  • The site has been delisted from Google Search
  • The site kept updating the date to make the content appear fresh, without changing the content.
  • The articles have aged more than 365 days without any significant updates to the content or the site.
  • A Google New sitemap was not provided within 30 days of setting up a Publisher Center account

Q20. What is an example of a Google search result that can be found in position zero?

  • Google Ads result
  • featured snippet
  • related searches
  • autocomplete

Q21. When creating accessible video content, what should you consider including?

  • transcript
  • thumbnail
  • Flash Player
  • event tracking

Q22. You are optimizing a website that sells supplies for banking donuts. Which approach is most appropriate to drive more organic traffic?

  • Buy donutbakingsupplies.com and 301 redirect to your website
  • Add the keyword "donut supplies" to every page.
  • Create a new blog with high-quality donut recipes
  • Join a link farm to rapidly build inbounnd links.

Q23. Why is it important to be mindful of outbound follow links?

  • There is a limit to how many links you can create.
  • all of these answers
  • Any follow links reduce your PageRank by 1.
  • Your site's reputation is tied to the sites you link to.

Q24. Which statement is true about JSON-LD?

  • It has no relation to JSON.
  • It is the only structured data format available.
  • It is considered the most complicated approach to adding structured data.
  • It is Google's preferred structured data format.

Q25. What is a key reason why duplicate content might cause an issue with ranking?

  • It creates an inability to use canonical URLs, which dramatically reduces crawl effectiveness,
  • It requires using a 302 redirect, which dilutes PageRank.
  • It triggers an immediate manual action penalty, which delists an entire domain until the duplicate content is removed.
  • It makes it difficult for a search engine to determine the original and authoritative content source.

Q26. What attribute would you use to describe the content of an image?

  • tabindex
  • longdesc
  • src
  • alt

Q27. You are researching keywords for a client and creating list for an optimization plan. Which is not a recommended method of creating keyword lists?

  • synonyms and related words
  • queries about benefits, features, problems
  • how-to and question-based queries
  • focusing on only high-volume, high-popularity words

Q28. You want to get a rough idea of how many searches per month a particular search term gets. Which tool do you use?

  • Google Keyword Planner
  • Google Tag Manager
  • Google Search Console
  • Google Suggest

Q29. Changing the title tag and/or meta description will have a measurable impact on your _.

  • RSS
  • CTR
  • PPC
  • LSI

Q30. How do keywords change as people progress through the buying cycle?

  • They move from simple to more complex as searchers gather more information and then refine their choices.
  • The stay simple, as searchers try to use as few words as possible.
  • The keywords do not change much at all.
  • They move from complex to simple, as searchers find answers to their questions.

Q31. Which technique is an example of black hat SEO?

  • cloaking
  • keyword research
  • useful content
  • on-page optimization

Q32. A local accountant wants to start attracting more business directly from Google organic search. What is the best piece of advice to give to her?

  • Use the pharse "local accountant" as a keyword to focus her website on.
  • Focus on short-tail keywords.
  • Register her business with a Google My Business account.
  • Leave a link to her website in the blog comments of popular accounting websites.

Q33. What is the anchor text in this code sample?

<a href="catalog/gloves.html">Blue Gloves</a>

  • Blue Gloves
  • href
  • catalog/
  • gloves.html

Q34. _ analysis allows you to review requests made to your web server to identify insights such as how ofter a crawler arrives, what pages have 404 errors, and most crawled pages

  • Log file
  • HTTP/2
  • Cron job
  • Resource packet

Q35. Which page title references content that is evergreen

  • Mega List of Teams Going to the Olympics
  • Complete Coverage of Microsoft's Latest Announcement
  • The Future of SEO in 2020
  • How to Reheat Pizza

Q36. You load a page and start reading an article, and suddenly the content on the page moves. What metric is used to quantify this impact on user experience?

  • First Meaningful Paint (FMP)
  • Recalculated Style Timing (RST)
  • Latent Loading Signal (LLS)
  • Cumulative Layout Shift (CLS)

Q37. What is this code is an example of?

{
   "@context": "https://schema.org",
   "@type": "Organization",
   "url": "http://www.domain.com",
   "name": "Bradley Corp.",
   "contactPoint": {
      "@type": "ContactPoint",
      "telephone": "+1-555-555-5555",
      "contactType": "Customer service"
    }
}
</script>
  • meta tag
  • HTTP response
  • XML sitemap
  • structured data

Q38. Which search query would be most difficult to determine search intent?

  • XBox live coupon
  • Microsoft Office 365
  • LinkedIn login
  • LAX airport directions

Q39. When you conduct a search, what are the bolded words within the search listing description?

  • suggested search terms
  • related search queries
  • keywords that match the search query
  • words with a <b> tag assigned in their meta description

Q40. Which acronym is used to describe the page a user sees after submitting a search?

  • SERT (Search Engine Results Page)
  • INDX
  • PARS
  • SEM

Q41. Which statement is true regarding the use of social signals, such as LinkedIn shares, by Google in its ranking algorithm?

  • Google does not use social signals to determine rank
  • Social signals are identical to backlinks
  • Social signals are used to determine topic authority
  • Social signals provide a benefit only if they have structured data markup

Q42. A user clicks an internal link resulting in this redirect chain: http://domain.com -> https://domain.com -> https://domain.com/. In this example, what is being consumed unnecessarily?

  • redirect allotment
  • crawl budget
  • velocity scale
  • domain authority

Q43. You are planning for the development of an e-commerce website. Which approach will be more beneficial for rankings?

  • Optimize the front page of your website to drive traffic from all category search terms.
  • Optimize product category pages to drive traffic from individual category search terms.
  • Optimize all pages on the site for all category search terms.
  • Optimize product pages to drive traffic from individual category search terms.

Q44. You want to block crwlers from accessing your entire website. What robots.txt entry would you use?

  • [ ]
    User-agent: Allbots
    Disallow: *
  • [ ]
    User-agent: /
    Disallow: *
  • [ ]
    User-agent: *
    Disallow:
  • [x]
    User-agent: *
    Disallow: /

Q45. What is the relationship of click depth to PageRank?

  • The deeper the click depth, the lower the PageRank
  • PageRank and click depth have no relation
  • The deeper the click depth, the higher the PageRank
  • Click depth and PageRank are equal

Q46. What is a popular technique for writing content with the goal of having it appear in a features snippet?

  • Write the question in a headline tag, and then answer it below in a format that matches the snippet type.
  • Use the features snippet schema and apply an object that matches the correct snippet type.
  • Google manually generates featured snippets, so there is no special technique.
  • Submit the content through Google Search Console, and tag it with the correct snippet type.

Q47. Which approach is not advisable to geotargeting your website?

  • using a gTLD with a subdirectory
  • using URL parameters
  • using a gTLD with subdomain
  • using a ccTLD

Q48. What is a common best practice for handling search result pages on a blog's built-in site search?

  • Set site research results to no-index.
  • Do not use site search.
  • Set site search to 404.
  • Add a canonical from the search result page to the home page.

Q49. What might help a search engine understand the difference between an article on a dog bark versus tree bark?

  • tertiary analysis
  • ranked choice trees
  • semantic analysis
  • knowledge graphs

Q50 A webpage has this tag: <title>Brad's Bagels: How to Bake a Bagel</title>. However, the Google search result for this page displays this title: Brad's Bagels: Baking Bagels in the Oven. What is a likely explanation?

  • The title tag was placed within the section of the webpage, but not before the meta content tags, so Google cannot identify the actual title.
  • The page is using structured data to define an alternative title object, which allows the search engine to pick a preferable version.
  • A breadcrumb navigation is in use, which overrides the title tag supplied in the HTML.
  • Google generated a new title using text on the page that more closely matched the search query.

Q51. What alt attribute should be assigned to an image of a decorative line being used to separate content

  • alt=""
  • alt="Thin black line being used to seperate two blocks of content"
  • alt="dec"
  • alt="thin-line"

Q52. Your site serves identical content when you visit domain.com/page or domain.com/page?ref=123. What should you implement?

  • parameter stripping
  • URL cloaking
  • a 302 redirect
  • a rel=canonical link

Q53. What data vocabulary is most commonly used when marking up content on a page?

  • vocabulary.org
  • RDFa.org
  • schema.org
  • data-vocabulary.org

Q54. According to Google, what type of content includes topics such as news, legal issues, financial advice, and medical information?

  • RSS
  • KYC
  • YMYL
  • BDB

Explanation: Google describes YMYL (Your Money or Your Life) sites/pages as ones that could potentially impact a person’s happiness, health, financial stability, or safety.

Q55. When would it be necessary to 301 redirect every page on a site?

  • when parameters are used in URLs
  • when migrating from HTTP to HTTPS
  • when launching a new redesign
  • when creating a new subdomain

Explanation: From article: Types of redirects

Q56. What would contribute to a low bounce rate?

  • Content does not match search intent.
  • Page returns 404 error.
  • Content reflects search intent.
  • URL uses parameters.

Q57. What should be as consistent as possible across the web when developing a local SEO strategy?

  • backlinks
  • NAP
  • LRP
  • inbound links

Q58.A user enters a search _ to retrieve results from a search engine?

  • query
  • parser
  • bar
  • link