diff --git a/.github/workflows/containers.yaml b/.github/workflows/containers.yaml
index 35633394d..fbf4443f3 100644
--- a/.github/workflows/containers.yaml
+++ b/.github/workflows/containers.yaml
@@ -83,6 +83,7 @@ jobs:
           images: ghcr.io/rackerlabs/understack/dnsmasq
           tags: |
             type=raw,value=latest,enable={{is_default_branch}}
+            type=raw,value=latest,enable=${{ github.event_name == 'workflow_dispatch' }}
             type=sha,enable={{is_default_branch}}
           labels: |
             org.opencontainers.image.title=dnsmasq for Understack's Ironic
@@ -130,6 +131,7 @@ jobs:
           images: ghcr.io/rackerlabs/understack/${{ matrix.container.name }}
           tags: |
             type=raw,value=latest,enable={{is_default_branch}}
+            type=raw,value=latest,enable=${{ github.event_name == 'workflow_dispatch' }}
             type=ref,event=tag
             type=ref,event=pr
           labels: |