From a93d8d5d5af6f7e2dc6e4e37d18820e7714feae7 Mon Sep 17 00:00:00 2001
From: goodroot <9484709+goodroot@users.noreply.github.com>
Date: Thu, 1 Aug 2024 09:18:39 -0700
Subject: [PATCH] intro polish

---
 introduction.md | 75 +++++++++++++++++++++++++++++++------------------
 1 file changed, 48 insertions(+), 27 deletions(-)

diff --git a/introduction.md b/introduction.md
index 7f52dcb5..5e712a67 100644
--- a/introduction.md
+++ b/introduction.md
@@ -11,9 +11,15 @@ import Screenshot from "@theme/Screenshot"
 import CodeBlock from "@theme/CodeBlock"
 
 QuestDB is an Apache 2.0 open source columnar database that specializes in time
-series. It offers category-leading ingestion throughput and fast SQL queries
-with operational simplicity. QuestDB reduces operational costs and overcomes
-ingestion bottlenecks, offering greatly simplified overall ingress infrastructure.
+series.
+
+It offers **category-leading ingestion throughput** and **fast SQL queries**
+with operational simplicity.
+
+Given its effiency, QuestDB **reduces operational costs**, all while overcoming
+ingestion bottlenecks.
+
+As a result, QuestDB offers greatly simplified overall ingress infrastructure.
 
 This introduction provides a brief overview on:
 
@@ -51,8 +57,8 @@ performance degradation.
 
 #### Hardware efficiency
 
-Strong, cost-saving performance on very mninimal hardware, 
-including sensors and Raspberry Pi.
+Strong, cost-saving performance on very mninimal hardware, including sensors and
+Raspberry Pi.
 
 #### Time series SQL extensions
 
@@ -71,12 +77,23 @@ Greatest hits include:
 
 ## Benefits of QuestDB {#benefits}
 
-Time series data is seen increasingly in use cases across finance, internet of
-things, e-commerce, security, blockchain, and many emerging industries. As more
-and more time bound data is generated by an increasing number of clients, having
-high performance storage at the receiving end of your servers, devices or queues
-prevents ingestion bottlenecks, simplifies code and reduces costly
-infrastructure sprawl.
+Time series data is seen increasingly in use cases across:
+
+- finance
+- internet of things (IoT)
+- e-commerce
+- security
+- blockchain
+- many other emerging technical industries
+
+As more time bound data is generated, high performance data reception is
+essential to avoid ingestion bottlenecks.
+
+The right data store greatly simplifies code costly infrastructure sprawl and
+spend.
+
+But to be _the right one_, the storage engine must be both high performance and
+efficient:
 
 <Screenshot
   alt="A chart showing high-cardinality ingestion performance of InfluxDB, TimescaleDB, and QuestDB"
@@ -85,14 +102,21 @@ infrastructure sprawl.
   title="Benchmark results for QuestDB 7.3.10, InfluxDB 2.7.4 and Timescale 2.14.2"
 />
 
-With a specialized [time-series database](/glossary/time-series-database/), you
-don't need to worry about out-of-order data, duplicates, exactly one semantics,
-frequency of ingestion, or the many other details you will find in real-time
-streaming scenarios. It's simplified, hyper-fast data ingestion with tremendous
-efficiency and value.
+Beyond performance and efficiency, with a specialized
+[time-series database](/glossary/time-series-database/), you don't need to worry
+about:
+
+- out-of-order data
+- duplicates
+- exactly one semantics
+- frequency of ingestion
+- many other details you will find in demanding real-world scenarios
+
+QuestDB provides simplified, hyper-fast data ingestion with tremendous
+efficiency and therefore value.
 
-Writing blazing-fast queries syntax and creating real-time
-[Grafana](/docs/third-party-tools/grafana/) is done via familiar SQL:
+Write blazing-fast queries and create real-time
+[Grafana](/docs/third-party-tools/grafana/) via familiar SQL:
 
 ```questdb-sql title='Navigate time with SQL' demo
 SELECT
@@ -110,18 +134,15 @@ SAMPLE BY 15m;
 Intrigued? The best way to see whether QuestDB is right for you is to try it
 out.
 
+Click _Demo this query_ in the snippet above to visit our demo instance and
+experiment.
+
+To bring your own data and learn more, keep reading!
+
 ## QuestDB Enterprise
 
 QuestDB Enterprise offers everything from open source, plus additional features
-for running QuestDB at larger scale or greater significance. Features within
-Enterprise include high availability, role based access control, TLS on all
-protocols, data compression, cold storage and priority support.
-
-Typically, when growing to multiple instances or to mission critical
-deployments, Enterprise provides an additional layer of official operational
-tooling with the added benefit of world-class QuestDB support. Enterprise
-increases the reliability of the already solid open source deployments, while
-providing better value for compute spend vs. existing engines and methods.
+for running QuestDB at greater scale or significance.
 
 For a breakdown of Enterprise features, see the
 [QuestDB Enterprise](/enterprise/) page.