diff --git a/modules/priceFloors.js b/modules/priceFloors.js
index 4ec8a8e4b7e..b41cb704bef 100644
--- a/modules/priceFloors.js
+++ b/modules/priceFloors.js
@@ -332,13 +332,29 @@ export function getFloorDataFromAdUnits(adUnits) {
   }, {});
 }
 
+function getNoFloorSignalBidersArray(floorData) {
+  const { data, enforcement } = floorData
+  // The data.noFloorSignalBidders higher priority then the enforcment
+  if (data?.noFloorSignalBidders?.length > 0) {
+    return data.noFloorSignalBidders
+  } else if (enforcement?.noFloorSignalBidders?.length > 0) {
+    return enforcement.noFloorSignalBidders
+  }
+  return []
+}
+
 /**
  * @summary This function takes the adUnits for the auction and update them accordingly as well as returns the rules hashmap for the auction
  */
 export function updateAdUnitsForAuction(adUnits, floorData, auctionId) {
+  const noFloorSignalBiddersArray = getNoFloorSignalBidersArray(floorData)
+
   adUnits.forEach((adUnit) => {
     adUnit.bids.forEach(bid => {
-      if (floorData.skipped) {
+      // check if the bidder is in the no signal list
+      const isNoFloorSignaled = noFloorSignalBiddersArray.some(bidderName => bidderName === bid.bidder)
+      if (floorData.skipped || isNoFloorSignaled) {
+        isNoFloorSignaled && logInfo(`noFloorSignal to ${bid.bidder}`)
         delete bid.getFloor;
       } else {
         bid.getFloor = getFloor;
@@ -346,6 +362,7 @@ export function updateAdUnitsForAuction(adUnits, floorData, auctionId) {
       // information for bid and analytics adapters
       bid.auctionId = auctionId;
       bid.floorData = {
+        noFloorSignaled: isNoFloorSignaled,
         skipped: floorData.skipped,
         skipRate: floorData.skipRate,
         floorMin: floorData.floorMin,
@@ -663,7 +680,8 @@ export function handleSetFloorsConfig(config) {
       'enforceJS', enforceJS => enforceJS !== false, // defaults to true
       'enforcePBS', enforcePBS => enforcePBS === true, // defaults to false
       'floorDeals', floorDeals => floorDeals === true, // defaults to false
-      'bidAdjustment', bidAdjustment => bidAdjustment !== false, // defaults to true
+      'bidAdjustment', bidAdjustment => bidAdjustment !== false, // defaults to true,
+      'noFloorSignalBidders', noFloorSignalBidders => noFloorSignalBidders || []
     ]),
     'additionalSchemaFields', additionalSchemaFields => typeof additionalSchemaFields === 'object' && Object.keys(additionalSchemaFields).length > 0 ? addFieldOverrides(additionalSchemaFields) : undefined,
     'data', data => (data && parseFloorData(data, 'setConfig')) || undefined
diff --git a/test/spec/modules/priceFloors_spec.js b/test/spec/modules/priceFloors_spec.js
index 673a821b497..759579b4e5d 100644
--- a/test/spec/modules/priceFloors_spec.js
+++ b/test/spec/modules/priceFloors_spec.js
@@ -689,6 +689,124 @@ describe('the price floors module', function () {
         floorProvider: undefined
       });
     });
+    it('should not do floor stuff if floors.data is defined by noFloorSignalBidders[]', function() {
+      handleSetFloorsConfig({
+        ...basicFloorConfig,
+        data: {
+          ...basicFloorDataLow,
+          noFloorSignalBidders: ['someBidder', 'someOtherBidder']
+        }});
+      runStandardAuction();
+      validateBidRequests(false, {
+        skipped: false,
+        floorMin: undefined,
+        modelVersion: 'basic model',
+        modelWeight: 10,
+        modelTimestamp: undefined,
+        location: 'setConfig',
+        skipRate: 0,
+        fetchStatus: undefined,
+        floorProvider: undefined,
+        noFloorSignaled: true
+      })
+    });
+    it('should not do floor stuff if floors.enforcement is defined by noFloorSignalBidders[]', function() {
+      handleSetFloorsConfig({ ...basicFloorConfig,
+        enforcement: {
+          enforceJS: true,
+          noFloorSignalBidders: ['someBidder', 'someOtherBidder']
+        },
+        data: basicFloorDataLow
+      });
+      runStandardAuction();
+      validateBidRequests(false, {
+        skipped: false,
+        floorMin: undefined,
+        modelVersion: 'basic model',
+        modelWeight: 10,
+        modelTimestamp: undefined,
+        location: 'setConfig',
+        skipRate: 0,
+        fetchStatus: undefined,
+        floorProvider: undefined,
+        noFloorSignaled: true
+      })
+    });
+    it('should not do floor stuff and use first floors.data.noFloorSignalBidders if its defined betwen enforcement.noFloorSignalBidders', function() {
+      handleSetFloorsConfig({ ...basicFloorConfig,
+        enforcement: {
+          enforceJS: true,
+          noFloorSignalBidders: ['someBidder']
+        },
+        data: {
+          ...basicFloorDataLow,
+          noFloorSignalBidders: ['someBidder', 'someOtherBidder']
+        }
+      });
+      runStandardAuction();
+      validateBidRequests(false, {
+        skipped: false,
+        floorMin: undefined,
+        modelVersion: 'basic model',
+        modelWeight: 10,
+        modelTimestamp: undefined,
+        location: 'setConfig',
+        skipRate: 0,
+        fetchStatus: undefined,
+        floorProvider: undefined,
+        noFloorSignaled: true
+      })
+    });
+    it('it shouldn`t return floor stuff for bidder in the noFloorSignalBidders list', function() {
+      handleSetFloorsConfig({ ...basicFloorConfig,
+        enforcement: {
+          enforceJS: true,
+        },
+        data: {
+          ...basicFloorDataLow,
+          noFloorSignalBidders: ['someBidder']
+        }
+      });
+      runStandardAuction()
+      const bidRequestData = exposedAdUnits[0].bids.find(bid => bid.bidder === 'someBidder');
+      expect(bidRequestData.hasOwnProperty('getFloor')).to.equal(false);
+      sinon.assert.match(bidRequestData.floorData, {
+        skipped: false,
+        floorMin: undefined,
+        modelVersion: 'basic model',
+        modelWeight: 10,
+        modelTimestamp: undefined,
+        location: 'setConfig',
+        skipRate: 0,
+        fetchStatus: undefined,
+        floorProvider: undefined,
+        noFloorSignaled: true
+      });
+    })
+    it('it should return floor stuff if we defined wrong bidder name in data.noFloorSignalBidders', function() {
+      handleSetFloorsConfig({ ...basicFloorConfig,
+        enforcement: {
+          enforceJS: true,
+        },
+        data: {
+          ...basicFloorDataLow,
+          noFloorSignalBidders: ['randomBiider']
+        }
+      });
+      runStandardAuction();
+      validateBidRequests(true, {
+        skipped: false,
+        floorMin: undefined,
+        modelVersion: 'basic model',
+        modelWeight: 10,
+        modelTimestamp: undefined,
+        location: 'setConfig',
+        skipRate: 0,
+        fetchStatus: undefined,
+        floorProvider: undefined,
+        noFloorSignaled: false
+      })
+    });
     it('should use adUnit level data if not setConfig or fetch has occured', function () {
       handleSetFloorsConfig({
         ...basicFloorConfig,