Missing RP 6502 ROM header

[MartinSchader]

I got Rumbledethumps' RP6502 running and now want to run the helloworld assembler program from video EP4.
So, I write an asm file and use masswerk to create the object code and a bin file.
When I copy the bin on a USB stick, the RP sees it but when I say LOAD hello.bin, I get the Missing ... header message.

Now I entered the object code manually starting at 200. But: when I did this, how do I get the program to run, starting at 0200? In the video, a jmp 200 is used, but I am at the "]" prompt.