diff --git a/_includes/hero.html b/_includes/hero.html
index 5113dc382..30b3bbb09 100644
--- a/_includes/hero.html
+++ b/_includes/hero.html
@@ -4,7 +4,7 @@
     {% include bash-window.html %}
 
     <section class="hero__copy">
-      <h1 class="bariol-thin">Portable, general-purpose APIs for distributed tracing</h1>
+      <h1 class="bariol-thin">Vendor-neutral instrumentation and APIs for distributed tracing</h1>
       <a href="https://medium.com/opentracing/february-2018-opentracing-monthly-newsletter-7700560e9b04" target="_blank">February 2018: OpenTracing Project Update</a>
       <h2 class="dark-blue">Libraries available in {{ site.data.language.array.size }} languages</h2>
       <p class="dark-blue">