diff --git a/Makefile b/Makefile
index a2dcbcb06..ce6883e9b 100644
--- a/Makefile
+++ b/Makefile
@@ -5,6 +5,8 @@
 # - use environment variables to overwrite this value (e.g export VERSION=0.0.2)
 VERSION ?= 0.0.1
 
+OPENSTACK_RELEASE_VERSION ?= $(VERSION)-$(shell date +%s)
+
 # CHANNELS define the bundle channels used in the bundle.
 # Add a new line here if you would like to change its default config. (E.g CHANNELS = "candidate,fast,stable")
 # To re-generate a bundle for other specific channels without changing the standard setup, you can:
@@ -338,7 +340,9 @@ endif
 .PHONY: bundle
 bundle: build manifests kustomize operator-sdk ## Generate bundle manifests and metadata, then validate generated files.
 	$(OPERATOR_SDK) generate kustomize manifests -q
-	cd config/manager && $(KUSTOMIZE) edit set image controller=$(IMG)
+	cd config/manager && \
+	$(KUSTOMIZE) edit set image controller=$(IMG) && \
+	$(KUSTOMIZE) edit add patch --kind Deployment --name controller-manager --namespace system --patch "[{\"op\": \"replace\", \"path\": \"/spec/template/spec/containers/0/env/0\", \"value\": {\"name\": \"OPENSTACK_RELEASE_VERSION\", \"value\": \"$(OPENSTACK_RELEASE_VERSION)\"}}]"
 	$(KUSTOMIZE) build config/manifests | $(OPERATOR_SDK) generate bundle $(BUNDLE_GEN_FLAGS)
 	cp dependencies.yaml ./bundle/metadata
 	$(OPERATOR_SDK) bundle validate ./bundle
diff --git a/hack/export_related_images.sh b/hack/export_related_images.sh
index 6b9045d11..b025b130a 100755
--- a/hack/export_related_images.sh
+++ b/hack/export_related_images.sh
@@ -1,6 +1,6 @@
 #!/bin/bash
 
-export OPENSTACK_RELEASE_VERSION=0.0.1
+export OPENSTACK_RELEASE_VERSION=0.0.1-$(date +%s)
 export RELATED_IMAGE_OPENSTACK_CLIENT_IMAGE_URL_DEFAULT=quay.io/podified-antelope-centos9/openstack-openstackclient:current-podified
 export RELATED_IMAGE_RABBITMQ_IMAGE_URL_DEFAULT=quay.io/podified-antelope-centos9/openstack-rabbitmq:current-podified
 export RELATED_IMAGE_KEYSTONE_API_IMAGE_URL_DEFAULT=quay.io/podified-antelope-centos9/openstack-keystone:current-podified