diff --git a/lms/djangoapps/verify_student/services.py b/lms/djangoapps/verify_student/services.py
index f1c5543e8536..34b9ed91ce95 100644
--- a/lms/djangoapps/verify_student/services.py
+++ b/lms/djangoapps/verify_student/services.py
@@ -11,6 +11,7 @@
 from django.core.exceptions import ObjectDoesNotExist
 from django.utils.timezone import now
 from django.utils.translation import gettext as _
+from openedx_filters.learning.filters import IDVPageURLRequested
 
 from common.djangoapps.course_modes.models import CourseMode
 from common.djangoapps.student.models import User
@@ -244,7 +245,8 @@ def get_verify_location(cls, course_id=None):
         location = f'{settings.ACCOUNT_MICROFRONTEND_URL}/id-verification'
         if course_id:
             location += f'?course_id={quote(str(course_id))}'
-        return location
+
+        return IDVPageURLRequested.run_filter(location)
 
     @classmethod
     def get_verification_details_by_id(cls, attempt_id):
diff --git a/lms/djangoapps/verify_student/tests/test_services.py b/lms/djangoapps/verify_student/tests/test_services.py
index 5351e3ede699..d57993d368af 100644
--- a/lms/djangoapps/verify_student/tests/test_services.py
+++ b/lms/djangoapps/verify_student/tests/test_services.py
@@ -9,10 +9,11 @@
 
 import ddt
 from django.conf import settings
-from django.test import TestCase
+from django.test import TestCase, override_settings
 from django.utils.timezone import now
 from django.utils.translation import gettext as _
 from freezegun import freeze_time
+from openedx_filters import PipelineStep
 from pytz import utc
 
 from common.djangoapps.student.tests.factories import UserFactory
@@ -33,6 +34,16 @@
 }
 
 
+class TestIdvPageUrlRequestedPipelineStep(PipelineStep):
+    """ Utility function to test a configured pipeline step """
+    TEST_URL = 'example.com/verify'
+
+    def run_filter(self, url):  # pylint: disable=arguments-differ
+        return {
+            "url": self.TEST_URL
+        }
+
+
 @patch.dict(settings.VERIFY_STUDENT, FAKE_SETTINGS)
 @ddt.ddt
 class TestIDVerificationService(ModuleStoreTestCase):
@@ -167,6 +178,26 @@ def test_get_verify_location_from_string(self):
         expected_path = f'{settings.ACCOUNT_MICROFRONTEND_URL}/id-verification'
         assert path == (expected_path + '?course_id=course-v1%3AedX%2BDemoX%2BDemo_Course')
 
+    @override_settings(
+        OPEN_EDX_FILTERS_CONFIG={
+            "org.openedx.learning.idv.page.url.requested.v1": {
+                "pipeline": [
+                    "lms.djangoapps.verify_student.tests.test_services.TestIdvPageUrlRequestedPipelineStep",
+                ],
+                "fail_silently": False,
+            },
+        },
+    )
+    def test_get_verify_location_with_filter_step(self):
+        """
+        Test IDV flow location can be customized with an openedx filter
+        """
+        url = IDVerificationService.get_verify_location()
+        assert url == TestIdvPageUrlRequestedPipelineStep.TEST_URL
+
+        url = IDVerificationService.get_verify_location('course-v1:edX+DemoX+Demo_Course')
+        assert url == TestIdvPageUrlRequestedPipelineStep.TEST_URL
+
     def test_get_expiration_datetime(self):
         """
         Test that the latest expiration datetime is returned if there are multiple records