GeoLift is an end-to-end solution to measure Lift at a Geo-level using the latest developments in Synthetic Control Methods. Through this package it is possible to do a data-driven market selection for a geo-test using a variety of Power Calculators. Moreover, GeoLift features easy-to-use inference and plotting functionalities to analyze the results of a test.
Check out the vignette for a more detailed description of the main functionalities of the package:
To install the package, first make sure that devtools and augsynth are installed.
install.packages("devtools", repos='http://cran.us.r-project.org')
devtools::install_github("ebenmichael/augsynth")
Then, install the package from GitHub:
devtools::install_github("ArturoEsquerra/GeoLift")
- [email protected], Arturo Esquerra, Facebook Marketing Science Partner
- [email protected], Kanishka Panchal, Facebook Marketing Science Partner
- [email protected], Nicolas Cruces, Facebook Marketing Science Partner
This package was developed under the MIT open-source license and is not an official Facebook product.