diff --git a/app/build.gradle b/app/build.gradle
index 64fb8ff4af..685a087bb4 100644
--- a/app/build.gradle
+++ b/app/build.gradle
@@ -25,7 +25,7 @@ android {
         targetSdkVersion 28
         versionCode 11 // This versionCode is "frozen" for local builds. For "release" builds we
         // override this with a generated versionCode at build time.
-        versionName "3.3.1"
+        versionName "3.4.1-LAT1"
         testInstrumentationRunner "org.mozilla.tv.firefox.FirefoxTestRunner"
         testInstrumentationRunnerArguments clearPackageData: 'true'