Music Opportunities Accelator in Latin America.
- Translations`
- The Project
- TNB
- Objectives
- Target Audience
- Features
- Softwares
- Partners
- Pitch Publication
The S.O.M. (Music Operational System) is an accelerator of opportunities in the Brazilian music field.
The S.O.M. is a network of opportunities of the Brazilian music that connects producers and artists in a dynamic os social network, developed in a digital platform that allows interaction with the most diverse figures of the music industry, building and adding making room for convergences in the production chain of music, between in artistes, events, festivals, producers and brands in an online environment.
In 2010, the Fora do Eixo Network launched Toque no Brasil (www.tnb.art.br), an online agency platform that followed the social network logic, to integrate, strengthen and boost the relationship between artists, producers and the public. At TNB, artists and producers created their respective profiles, where they could upload all kinds of media (music, photos, videos, texts, etc.), having their portfolio available for dissemination, at the same time that they could interact with each other, leaving messages, "enjoying" and so on. While producers were able to offer space and places for concerts in open calls within the platform, which transformed the site into an incredible curatorial tool, facilitating direct and intermediary contact between producers and artists and implementing the "opportunities" functionality. The site has over 30 thousand artists and 3 thousand registered producers, which were accessed by more than 2.5 million people directly on the platform.
After 9 years, new music business models brought about by the digital environment have been developed and streaming services have become a free solution for a generation unaccustomed to paying for music. However, while this solution emerged, other pains in the music production chain emerged or worsened, such as: the decrease in the audience at concerts, filling in concert schedules and quick access to them, career management of artists in production times independent, new models to control copyright collection and, once again, the need to shorten distances and create new opportunities.
The internet and digital resize the time for instantaneousness and the different sectors of culture, such as music, are challenged to reorganize themselves and to refound business models that generate sustainability and continuity of their actions. It became urgent to create solutions for this new scenario.
Because of this context, from February 15 to 17, 2019 in Fortaleza / CE, a 48-hour hacker marathon was held during the Propulsion Zone, during the Propulsion Zone, which connected musicians, producers, public managers, developers, UX designers, data analysts, game devs, entrepreneurs and other agents of hacking to think and act together for the transformation of digital culture in music.
In this event, TNB's new update is re-founded and presented: the Music Operating System, understanding it as a great space for exchanging products, services and technologies to assist in the formation of the new generation of musicians. made invisible. Setting a new milestone in the history of independent music in Brazil.
30 thousand registered artists, 3 thousand registered producers and thousands of opportunities for concerts and events.
- To release a new web platform in a social network format, that also visibilize and integrates the services of the music productive chain;
- Offer opportunities to the bands, producers and festival managers, amplifying the hall of artists and the reach/impact of the S.O.M. users;
- Stimulate the streightneen of the tours with shows in different regions of Brazil, Latin America and World;
- Promote a service of digital business card to bands of the country;
- Keep the digital collection of TBN alive;
- Build the platform in a open source software;
- Create technology solutions that cooperate with the production of more tours, more shows, more events, more sustainability and more happiness.
- Manager: artists managers, booking agents, tour managers, producers, concert halls, festivals, events and others;
- Artists: bands, singers, DJs, composers, musicians and others;
- Professionals and technical services: logistics, structure, stage managing, sound technician, light technician and others.
- Fans / general public
- As an artists, producers and audience I would like to register my profile to be able to identify myself;
- As a artist or manager I would like to personalize my profile to be able to share my work and agenda;
- As artists or producer I would like to have a platform that integrates the social medias I use;
- As artist I would like to access the opportunities of concerts/shows and services;
- As manager I would like to open opportunities, find bands or artists for curating process;
- As artist ou manager I would like to access a agenda of the independence music scene;
- As artist I would like to see all the tour routes, hosting facilities, budgets and the town’s information;
- As artist, manager or audience I would like to access the contents about the music scene and, about technical training and tutorials;
- As a platform manager I would like to access information, indication and reports;
- Login / Register
- Customizable Profile: Profile cover, photo, rating system
- Music Map
- Tour management, booking, analytics tools
- Networking
- Opportunities (in person or digital)
- Schedule
- Forums
- Classified
- News
- Blog
- Store
- Online courses
- Adverts
- Collaborative funding
- Monetization
- Streaming
- Fan Advantage Club
| User | Features |
|---|---|
| General | - Events - Big Events - Personal Profile URL |
| Artist | - Provide and access to contact list - Short bio - Videos (youtube and vimeo) - Fotos / Photos - Documents (riders, portfolios, and others) - Songs - Social Media - Events - Interact with other users - Indicators and numbers - Amount of managers that are interested in the artist profile - Mailing of manager and events - Amount of access to the profile |
| Manager | - The same as the artist (above) - Opportunities (in person or digital) - Relase and spread opportunities and events - Online curating - Database with events information - Economics and cultural Indicators |
| Audience | - Music recommended players - Relevant Video and text contents about the cultural scene - Users Advantage Club - Personal Profile: possibility to interact, comment and follow artists |
In this repository, you can find many important links about the project and, also other repositories about our development process.
- SOM Web - https://github.com/midianinja/som-web
- SOM Graphql API - https://github.com/midianinja/som-graphql-api
- SOM Storage API - https://github.com/midianinja/som-storage-server-api
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