diff --git a/CHANGELOG.md b/CHANGELOG.md
index f0a78c6..636248a 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -1,5 +1,18 @@
 ## CHANGELOG
 
+## [0.18.0]
+
+### Added
+
+- Story block UI component
+- RTL support
+- Arabic translations
+
+### Changed
+
+- Product unit option names are now used when hydration occurs
+- Fix for video event callback
+
 ## [0.17.0]
 
 ### Added 
diff --git a/FireworkVideo.podspec b/FireworkVideo.podspec
index 9247048..1c2e201 100644
--- a/FireworkVideo.podspec
+++ b/FireworkVideo.podspec
@@ -1,6 +1,6 @@
 Pod::Spec.new do |spec|
   spec.name                     = "FireworkVideo"
-  spec.version                  = "0.17.0"
+  spec.version                  = "0.18.0"
   spec.summary                  = "FireworkVideoSDK"
   spec.homepage                 = "https://github.com/loopsocial/firework_ios_sdk"
   spec.license                  = { :text => "Copyright 2021 Loop Now Technologies, Inc.", :type => "Copyright" }
diff --git a/FireworkVideoSample/FireworkVideoSample.xcodeproj/project.pbxproj b/FireworkVideoSample/FireworkVideoSample.xcodeproj/project.pbxproj
index 9786d70..a183a2e 100644
--- a/FireworkVideoSample/FireworkVideoSample.xcodeproj/project.pbxproj
+++ b/FireworkVideoSample/FireworkVideoSample.xcodeproj/project.pbxproj
@@ -41,6 +41,7 @@
 		8432FD33273E1A78000A0125 /* StorefrontRepository.swift in Sources */ = {isa = PBXBuildFile; fileRef = 8432FD32273E1A78000A0125 /* StorefrontRepository.swift */; };
 		8432FD35273E22F5000A0125 /* CartViewController.swift in Sources */ = {isa = PBXBuildFile; fileRef = 8432FD34273E22F5000A0125 /* CartViewController.swift */; };
 		84E478AB2622C888007CC9AE /* ShareVideoExamplesViewController.swift in Sources */ = {isa = PBXBuildFile; fileRef = 84E478AA2622C888007CC9AE /* ShareVideoExamplesViewController.swift */; };
+		C9ED838C286E00180033072B /* StoryBlockExampleViewController.swift in Sources */ = {isa = PBXBuildFile; fileRef = C9ED838B286E00180033072B /* StoryBlockExampleViewController.swift */; };
 /* End PBXBuildFile section */
 
 /* Begin PBXCopyFilesBuildPhase section */
@@ -92,6 +93,7 @@
 		8432FD32273E1A78000A0125 /* StorefrontRepository.swift */ = {isa = PBXFileReference; lastKnownFileType = sourcecode.swift; path = StorefrontRepository.swift; sourceTree = "<group>"; };
 		8432FD34273E22F5000A0125 /* CartViewController.swift */ = {isa = PBXFileReference; lastKnownFileType = sourcecode.swift; path = CartViewController.swift; sourceTree = "<group>"; };
 		84E478AA2622C888007CC9AE /* ShareVideoExamplesViewController.swift */ = {isa = PBXFileReference; lastKnownFileType = sourcecode.swift; path = ShareVideoExamplesViewController.swift; sourceTree = "<group>"; };
+		C9ED838B286E00180033072B /* StoryBlockExampleViewController.swift */ = {isa = PBXFileReference; fileEncoding = 4; lastKnownFileType = sourcecode.swift; path = StoryBlockExampleViewController.swift; sourceTree = "<group>"; };
 /* End PBXFileReference section */
 
 /* Begin PBXFrameworksBuildPhase section */
@@ -155,6 +157,7 @@
 				7BA940C025B979D000CF58D5 /* TableViewEmbeddedVideoFeedViewController.swift */,
 				7B1A7B9725DB305E0097079C /* VideoFeedChannelSourceViewController.swift */,
 				7BA940C525B979D900CF58D5 /* StoryboardVideoFeedViewController.swift */,
+				C9ED838B286E00180033072B /* StoryBlockExampleViewController.swift */,
 				7B8BD69E25BD85C400BFFFB5 /* ColorPickers.swift */,
 				7B8BD6A025BD973900BFFFB5 /* Helpers.swift */,
 				7BA940AE25B9765300CF58D5 /* Main.storyboard */,
@@ -365,6 +368,7 @@
 				7BA940AB25B9765300CF58D5 /* SceneDelegate.swift in Sources */,
 				7B1A7B9625DB2E640097079C /* VideoPlaybackLogger.swift in Sources */,
 				7B052ACB2613EA0700B96C2F /* DiscoverVideoFeedViewController.swift in Sources */,
+				C9ED838C286E00180033072B /* StoryBlockExampleViewController.swift in Sources */,
 				7B8BD6A125BD973900BFFFB5 /* Helpers.swift in Sources */,
 				7BA940C625B979D900CF58D5 /* StoryboardVideoFeedViewController.swift in Sources */,
 				7B8BD69F25BD85C400BFFFB5 /* ColorPickers.swift in Sources */,
diff --git a/FireworkVideoSample/FireworkVideoSample/Base.lproj/Main.storyboard b/FireworkVideoSample/FireworkVideoSample/Base.lproj/Main.storyboard
index 11bf383..47067f3 100644
--- a/FireworkVideoSample/FireworkVideoSample/Base.lproj/Main.storyboard
+++ b/FireworkVideoSample/FireworkVideoSample/Base.lproj/Main.storyboard
@@ -235,12 +235,36 @@
                                             </subviews>
                                         </tableViewCellContentView>
                                     </tableViewCell>
+                                    <tableViewCell clipsSubviews="YES" contentMode="scaleToFill" preservesSuperviewLayoutMargins="YES" selectionStyle="default" indentationWidth="10" textLabel="3t9-Ao-IlI" detailTextLabel="gEo-1M-ghS" rowHeight="75" style="IBUITableViewCellStyleSubtitle" id="gVI-vY-Frr">
+                                        <rect key="frame" x="20" y="724.5" width="374" height="75"/>
+                                        <autoresizingMask key="autoresizingMask"/>
+                                        <tableViewCellContentView key="contentView" opaque="NO" clipsSubviews="YES" multipleTouchEnabled="YES" contentMode="center" preservesSuperviewLayoutMargins="YES" insetsLayoutMarginsFromSafeArea="NO" tableViewCell="gVI-vY-Frr" id="oBe-Ly-7dF">
+                                            <rect key="frame" x="0.0" y="0.0" width="374" height="75"/>
+                                            <autoresizingMask key="autoresizingMask"/>
+                                            <subviews>
+                                                <label opaque="NO" multipleTouchEnabled="YES" contentMode="left" insetsLayoutMarginsFromSafeArea="NO" text="Story Block" textAlignment="natural" lineBreakMode="tailTruncation" baselineAdjustment="alignBaselines" adjustsFontSizeToFit="NO" id="3t9-Ao-IlI">
+                                                    <rect key="frame" x="20" y="17" width="87.5" height="20.5"/>
+                                                    <autoresizingMask key="autoresizingMask"/>
+                                                    <fontDescription key="fontDescription" type="system" pointSize="17"/>
+                                                    <nil key="textColor"/>
+                                                    <nil key="highlightedColor"/>
+                                                </label>
+                                                <label opaque="NO" multipleTouchEnabled="YES" contentMode="left" insetsLayoutMarginsFromSafeArea="NO" text="embed a video feed by Storyblock" textAlignment="natural" lineBreakMode="tailTruncation" numberOfLines="2" baselineAdjustment="alignBaselines" adjustsFontSizeToFit="NO" id="gEo-1M-ghS">
+                                                    <rect key="frame" x="20" y="40.5" width="193" height="14.5"/>
+                                                    <autoresizingMask key="autoresizingMask"/>
+                                                    <fontDescription key="fontDescription" type="system" pointSize="12"/>
+                                                    <nil key="textColor"/>
+                                                    <nil key="highlightedColor"/>
+                                                </label>
+                                            </subviews>
+                                        </tableViewCellContentView>
+                                    </tableViewCell>
                                 </cells>
                             </tableViewSection>
                             <tableViewSection headerTitle="Storyboard Examples" id="efy-T6-ONZ">
                                 <cells>
                                     <tableViewCell clipsSubviews="YES" contentMode="scaleToFill" preservesSuperviewLayoutMargins="YES" selectionStyle="default" indentationWidth="10" textLabel="MKD-KM-efA" detailTextLabel="Mvc-k7-ahj" rowHeight="75" style="IBUITableViewCellStyleSubtitle" id="0w5-AQ-lPw">
-                                        <rect key="frame" x="20" y="774.5" width="374" height="75"/>
+                                        <rect key="frame" x="20" y="849.5" width="374" height="75"/>
                                         <autoresizingMask key="autoresizingMask"/>
                                         <tableViewCellContentView key="contentView" opaque="NO" clipsSubviews="YES" multipleTouchEnabled="YES" contentMode="center" preservesSuperviewLayoutMargins="YES" insetsLayoutMarginsFromSafeArea="NO" tableViewCell="0w5-AQ-lPw" id="8ST-OE-T0b">
                                             <rect key="frame" x="0.0" y="0.0" width="374" height="75"/>
@@ -278,7 +302,7 @@
                 </tableViewController>
                 <placeholder placeholderIdentifier="IBFirstResponder" id="0dh-cF-0Xq" userLabel="First Responder" customClass="UIResponder" sceneMemberID="firstResponder"/>
             </objects>
-            <point key="canvasLocation" x="936" y="109"/>
+            <point key="canvasLocation" x="1016" y="108"/>
         </scene>
         <!--Storyboard Video Feed-->
         <scene sceneID="vye-C9-1qS">
@@ -322,7 +346,7 @@
                         <autoresizingMask key="autoresizingMask"/>
                     </navigationBar>
                     <connections>
-                        <segue destination="3Hc-g4-5BL" kind="relationship" relationship="rootViewController" id="Ul1-nO-6vw"/>
+                        <segue destination="3Hc-g4-5BL" kind="relationship" relationship="rootViewController" id="NwU-Ns-yhd"/>
                     </connections>
                 </navigationController>
                 <placeholder placeholderIdentifier="IBFirstResponder" id="eIa-wC-ATF" userLabel="First Responder" customClass="UIResponder" sceneMemberID="firstResponder"/>
diff --git a/FireworkVideoSample/FireworkVideoSample/StoryBlockExampleViewController.swift b/FireworkVideoSample/FireworkVideoSample/StoryBlockExampleViewController.swift
new file mode 100644
index 0000000..38eeb46
--- /dev/null
+++ b/FireworkVideoSample/FireworkVideoSample/StoryBlockExampleViewController.swift
@@ -0,0 +1,57 @@
+//
+//  StoryBlockLayoutViewController.swift
+//  FireworkVideoDebug
+//
+//  Created by Luke Davis on 6/3/22.
+//
+
+import UIKit
+import FireworkVideo
+
+class StoryBlockExampleViewController: UIViewController {
+    private lazy var storyBlock: StoryBlockViewController  = {
+        let storyBlock = StoryBlockViewController(
+            source: StoryBlockContentSource.discover
+        )
+        storyBlock.delegate = self
+        return storyBlock
+    }()
+
+    override func viewDidLoad() {
+        super.viewDidLoad()
+        setupStoryBlock()
+    }
+
+    private func setupStoryBlock() {
+        view.backgroundColor = .systemBackground
+        self.addChild(storyBlock)
+        view.addSubview(storyBlock.view)
+        storyBlock.view.translatesAutoresizingMaskIntoConstraints = false
+        let aspect: CGFloat = 16 / 9
+        NSLayoutConstraint.activate([
+            storyBlock.view.topAnchor.constraint(equalTo: view.safeAreaLayoutGuide.topAnchor, constant: 50),
+            storyBlock.view.leadingAnchor.constraint(equalTo: view.safeAreaLayoutGuide.leadingAnchor, constant: 50),
+            view.safeAreaLayoutGuide.trailingAnchor.constraint(equalTo: storyBlock.view.trailingAnchor, constant: 50),
+            storyBlock.view.heightAnchor.constraint(equalTo: storyBlock.view.widthAnchor, multiplier: aspect)
+        ])
+        storyBlock.didMove(toParent: self)
+    }
+}
+
+extension StoryBlockExampleViewController: StoryBlockViewControllerDelegate {
+    func storyBlockDidLoadFeed(_ viewController: StoryBlockViewController) {
+    }
+
+    func storyBlock(_ viewController: StoryBlockViewController, didFailToLoadFeed error: StoryBlockError) {
+        let alert = UIAlertController(title: "Failed to load feed", message: "Unable to load feed. Failed with error: \(error)", preferredStyle: .alert)
+        let copyError = UIAlertAction(title: "Copy Error", style: .default) { _ in
+            UIPasteboard.general.string = "\(error)"
+        }
+        alert.addAction(copyError)
+        let ok = UIAlertAction(title: "OK", style: .default) { _ in
+            // Pop back?
+        }
+        alert.addAction(ok)
+        present(alert, animated: true)
+    }
+}
diff --git a/FireworkVideoSample/FireworkVideoSample/VideoFeedExamplesViewController.swift b/FireworkVideoSample/FireworkVideoSample/VideoFeedExamplesViewController.swift
index ae60113..8b973ad 100644
--- a/FireworkVideoSample/FireworkVideoSample/VideoFeedExamplesViewController.swift
+++ b/FireworkVideoSample/FireworkVideoSample/VideoFeedExamplesViewController.swift
@@ -49,6 +49,8 @@ class VideoFeedExamplesViewController: UITableViewController {
                 channelID: "23LBMWN",
                 parameters: ["category": ["dessert"]])
             return VideoFeedChannelSourceViewController(contentSource: contentSource)
+        } else if selectedIndexPath.section == 0 && selectedIndexPath.row == 9 {
+            return StoryBlockExampleViewController()
         }
         
         return nil
diff --git a/Package.swift b/Package.swift
index d6cf929..f99fefd 100644
--- a/Package.swift
+++ b/Package.swift
@@ -15,8 +15,8 @@ let package = Package(
     ],
     targets: [
         .binaryTarget(name: "FireworkVideo",
-                      url: "https://github.com/loopsocial/firework_ios_sdk/releases/download/v0.17.0/FireworkVideo-v0.17.0.xcframework.zip",
-                      checksum: "ba314e51703a9a0c69e4578f1753a5fc25e79388ad5969e90f27f58ce3259a2c"),
+                      url: "https://github.com/loopsocial/firework_ios_sdk/releases/download/v0.18.0/FireworkVideo-v0.18.0.xcframework.zip",
+                      checksum: "f1d4ce87bc53220623fb6acc7ba5f1f1f002bfa7a9c87791242a01bae4d78a29"),
     ]
     
 )
diff --git a/README.md b/README.md
index e55d37a..759f431 100644
--- a/README.md
+++ b/README.md
@@ -296,9 +296,9 @@ func handleCustomCTAClick(_ viewController: PlayerViewController, url: URL) -> B
 }
 ```
 
-### Content Sources
+### Feed Content Sources
 
-The enum VideoFeedContentSource defines the different sources that can be used to populate the video feed. The content source must be specified when the VideoFeedViewController is instantiated; `VideoFeedViewController(source: .discover)`. By default the feed will use the `.discover` content source. 
+The enum `VideoFeedContentSource` defines the different sources that can be used to populate the video feed. The content source must be specified when the VideoFeedViewController is instantiated; `VideoFeedViewController(source: .discover)`. By default the feed will use the `.discover` content source. 
 
 Other content sources include
 
@@ -344,6 +344,71 @@ let parameters: DynamicContentParameters = ["<cohort key>": ["<cohort value 1>",
 let feedVC = VideoFeedViewController(source: .dynamicContent(channelID: channelID, parameters: parameters))
 ```
 
+### Story Block
+
+Displaying a Story Block can be done by using a `StoryBlockViewController` either programmatically or in a storyboard. 
+
+#### Programmatic
+
+  1. Import FireworkVideo 
+  2. Create a new `StoryBlockViewController`
+  3. Embed the instantiated `StoryBlockViewController`
+  
+```swift
+import FireworkVideo
+
+class ViewController: UIViewController {
+
+    func embedFeedInViewController() {
+        let storyBlockVC = StoryBlockViewController()
+        self.addChild(storyBlockVC)
+        self.view.addSubview(storyBlockVC.view)
+        storyBlockVC.view.frame = self.view.bounds
+        storyBlockVC.willMove(toParent: self)
+    }
+    
+}
+```
+
+#### Story Block Content Source
+
+The enum `StoryBlockContentSource` defines the different sources that can be used to populate the story block. The content source must be specified when the `StoryBlockViewController` is instantiated; `StoryBlockViewController(source: .discover)`. By default, the feed will use the `.discover` content source. 
+
+Other content sources include
+
+#### Channel
+
+Displays content from the specified channel id. 
+
+> Note: The user will only see videos they have not viewed before. If the user has viewed all the videos for a channel similar videos will automatically be provided.
+
+```swift
+let channelID = "<Channel ID>"
+let feedVC = StoryBlockViewController(source: .channel(channelID: channelID))
+```
+
+#### Channel Playlist
+
+Displays content from the specified playlist id. 
+
+> Note: Unlike the [channel content source](#channel), only content in the playlist will be shown to the user.
+
+```swift
+let channelID = "<Your Channel ID>"
+let playlistID = "<Playlist ID>"
+let feedVC = StoryBlockViewController(source: .channelPlaylist(channelID: channelID, playlistID: playlistID))
+```
+
+#### Dynamic Content
+
+Displays dynamic content based on the provided channel id and content parameters. 
+
+```swift
+let channelID = "<Channel ID>"
+let parameters: DynamicContentParameters = ["<cohort key>": ["<cohort value 1>", "<cohort value 2>"]]
+let feedVC = StoryBlockViewController(source: .dynamicContent(channelID: channelID, parameters: parameters))
+```
+
 ### Shopping
 
 FireworkVideoSDK contains a `shopping` property that enables video shopping integration. There are two main points of integration both located on the `FireworkVideoShopping` type.