diff --git a/Makefile b/Makefile
index 9b428638..ea09d973 100644
--- a/Makefile
+++ b/Makefile
@@ -14,7 +14,7 @@ KIND_CLUSTER ?= kind
 CI_MODE_ENABLED := ""
 NO_KIND_CLEANUP := ""
 
-IMG ?= ghcr.io/kube-logging/telemetry-controller:0.0.10
+IMG ?= ghcr.io/kube-logging/telemetry-controller:0.0.11
 # ENVTEST_K8S_VERSION refers to the version of kubebuilder assets to be downloaded by envtest binary.
 ENVTEST_K8S_VERSION = 1.28.0
 
diff --git a/config/manager/kustomization.yaml b/config/manager/kustomization.yaml
index a9bcf869..b3c47862 100644
--- a/config/manager/kustomization.yaml
+++ b/config/manager/kustomization.yaml
@@ -5,4 +5,4 @@ kind: Kustomization
 images:
   - name: controller
     newName: ghcr.io/kube-logging/telemetry-controller
-    newTag: 0.0.10
+    newTag: 0.0.11
diff --git a/docs/demos/loki/loki_values.yaml b/docs/demos/loki/loki_values.yaml
index be39a3ac..384bc67c 100644
--- a/docs/demos/loki/loki_values.yaml
+++ b/docs/demos/loki/loki_values.yaml
@@ -1,21 +1,26 @@
+deploymentMode: SingleBinary
 loki:
   auth_enabled: false
   commonConfig:
     replication_factor: 1
-    storage:
-      type: 'filesystem'
-monitoring:
-  enabled: false
-  rules:
-    enabled: false
-  selfMonitoring:
-    enabled: false
-    grafanaAgent:
-      installOperator: false
-  lokiCanary:
-    enabled: false
+  storage:
+    type: 'filesystem'
+  schemaConfig:
+    configs:
+    - from: "2024-01-01"
+      store: tsdb
+      index:
+        prefix: loki_index_
+        period: 24h
+      object_store: filesystem # we're storing on filesystem so there's no real persistence here.
+      schema: v13
 singleBinary:
   replicas: 1
 test:
   enabled: false
-
+read:
+  replicas: 0
+backend:
+  replicas: 0
+write:
+  replicas: 0
diff --git a/docs/demos/loki/manifests.yaml b/docs/demos/loki/manifests.yaml
index 2d89535c..45ac39ed 100644
--- a/docs/demos/loki/manifests.yaml
+++ b/docs/demos/loki/manifests.yaml
@@ -22,13 +22,24 @@ kind: Collector
 metadata:
   name: kubernetes
 spec:
-  #debug: true
+  debug: true
   controlNamespace: collector
   tenantSelector:
     matchLabels:
       collectorLabel: kubernetes
 ---
 apiVersion: telemetry.kube-logging.dev/v1alpha1
+kind: Output
+metadata:
+  name: loki
+  namespace: collector
+spec:
+  otlphttp:
+    endpoint: http://loki.loki.svc.cluster.local:3100/otlp/
+    tls:
+      insecure: true
+---
+apiVersion: telemetry.kube-logging.dev/v1alpha1
 kind: Tenant
 metadata:
   labels:
@@ -56,17 +67,6 @@ spec:
       namespace: collector
 ---
 apiVersion: telemetry.kube-logging.dev/v1alpha1
-kind: Output
-metadata:
-  name: loki
-  namespace: collector
-spec:
-  loki:
-    endpoint: http://loki.loki.svc.cluster.local:3100/loki/api/v1/push
-    tls:
-      insecure: true
----
-apiVersion: telemetry.kube-logging.dev/v1alpha1
 kind: Tenant
 metadata:
   labels:
@@ -92,33 +92,3 @@ spec:
       namespace: collector
     - name: openobserve-2
       namespace: collector
----
-apiVersion: telemetry.kube-logging.dev/v1alpha1
-kind: Output
-metadata:
-  name: openobserve-1
-  namespace: collector
-spec:
-  otlp:
-    endpoint: openobserve-otlp-grpc.openobserve.svc.cluster.local:5081
-    headers:
-      Authorization: "Basic cm9vdEBleGFtcGxlLmNvbTphUGJUZzljTE9PWFp4SVA1"
-      organization: demo-1
-      stream-name: all-logs
-    tls:
-      insecure: true
----
-apiVersion: telemetry.kube-logging.dev/v1alpha1
-kind: Output
-metadata:
-  name: openobserve-2
-  namespace: collector
-spec:
-  otlp:
-    endpoint: openobserve-otlp-grpc.openobserve.svc.cluster.local:5081
-    headers:
-      Authorization: "Basic cm9vdEBleGFtcGxlLmNvbTphUGJUZzljTE9PWFp4SVA1"
-      organization: demo-2
-      stream-name: all-logs
-    tls:
-      insecure: true
diff --git a/docs/demos/loki/setup.sh b/docs/demos/loki/setup.sh
index 8fd062d3..3d74f17b 100755
--- a/docs/demos/loki/setup.sh
+++ b/docs/demos/loki/setup.sh
@@ -1,19 +1,16 @@
 #!/bin/bash
 
-helm upgrade --install --namespace loki --create-namespace loki --repo https://grafana.github.io/helm-charts loki --values loki_values.yaml --version 5.38.0
-helm upgrade --install --namespace=loki --repo https://grafana.github.io/helm-charts loki-grafana grafana --version 7.0.8
+helm upgrade --install --namespace loki --create-namespace loki --repo https://grafana.github.io/helm-charts loki --values loki_values.yaml --version 6.12.0
+helm upgrade --install --namespace loki --repo https://grafana.github.io/helm-charts loki-grafana grafana --version 8.5.1
 
-helm upgrade --install cert-manager jetstack/cert-manager --namespace cert-manager --create-namespace --set installCRDs=true --version v1.13.3
-kubectl apply -f https://github.com/open-telemetry/opentelemetry-operator/releases/download/v0.96.0/opentelemetry-operator.yaml
+helm upgrade --install --wait --create-namespace --namespace telemetry-controller-system telemetry-controller oci://ghcr.io/kube-logging/helm-charts/telemetry-controller
 
-(cd ../../.. && make install)
 
 kubectl apply -f manifests.yaml
 
-helm upgrade --install --wait log-generator oci://ghcr.io/kube-logging/helm-charts/log-generator -n tenant-loki-1
-helm upgrade --install --wait log-generator oci://ghcr.io/kube-logging/helm-charts/log-generator -n tenant-loki-2
+helm upgrade --install --wait log-generator oci://ghcr.io/kube-logging/helm-charts/log-generator -n tenant-demo-1
+helm upgrade --install --wait log-generator oci://ghcr.io/kube-logging/helm-charts/log-generator -n tenant-demo-2
 
 kubectl get secret -n loki loki-grafana -o jsonpath="{.data.admin-password}" | base64 --decode
 echo ""
 
-(cd ../../.. && make run)