diff --git a/README.md b/README.md
index 05bba9d..f6d9082 100644
--- a/README.md
+++ b/README.md
@@ -66,15 +66,15 @@ These are all options for the CLI:
   -i, --input-directory <path>               Directory containing your application
   -o, --output-directory <path>              Output directory for the appx
   -p, --package-version <version>            Version of the app package
-  -n, --package-name <name>                  Name of the app package
+  -n, --package-name <name>                  Name of the app package (example: 12345MyCompany.Ghost)
       --package-display-name <displayName>   Display name of the package
       --package-description <description>    Description of the package
       --package-background-color <color>     Background color for the app icon (example: #464646)
   -e, --package-executable <executablePath>  Path to the package executable
+  --application-id <applicationId>           Application id (example: Ghost)
   -a, --assets <assetsPath>                  Path to the visual assets for the appx
   -m, --manifest <manifestPath>              Path to a manifest, if you want to be overwritten
   -d, --deploy <true|false>                  Should the app be deployed after creation?
-  --identity-name <name>                     Name for identity
   --publisher <publisher>                    Publisher to use (example: CN=developmentca)
   --publisher-display-name <publisherDisplayName> Publisher display name to use
   --make-pri <true|false>                    Use makepri.exe (you don't need to unless you know you do)
@@ -101,10 +101,11 @@ convertToWindowsStore({
    inputDirectory: 'C:\\input\\',
    outputDirectory: 'C:\\output\\',
    packageVersion: '1.0.0.0',
-   packageName: 'Ghost',
+   packageName: '12345MyCompany.Ghost',
    packageDisplayName: 'Ghost Desktop',
    packageDescription: 'Ghost for Desktops',
    packageExecutable: 'app/Ghost.exe',
+   applicationId: 'Ghost',
    assets: 'C:\\assets\\',
    manifest: 'C:\\AppXManifest.xml',
    deploy: false,
diff --git a/bin/windowsstore.js b/bin/windowsstore.js
index 27f6460..9f6e57b 100644
--- a/bin/windowsstore.js
+++ b/bin/windowsstore.js
@@ -26,11 +26,12 @@ program
   .option('-i, --input-directory <path>', 'Directory containing your application')
   .option('-o, --output-directory <path>', 'Output directory for the appx')
   .option('-p, --package-version <version>', 'Version of the app package')
-  .option('-n, --package-name <name>', 'Name of the app package')
-  .option('--identity-name <name>', 'Name for identity')
+  .option('-n, --package-name <name>', 'Name of the app package (example: 12345MyCompany.Ghost)')
+  .option('--identity-name <name>', 'Name for identity (deprecated; use --package-name)')
   .option('--package-display-name <displayName>', 'Dispay name of the package')
   .option('--package-description <description>', 'Description of the package')
   .option('--package-background-color <color>', 'Background color for the app icon (example: #464646)')
+  .option('--application-id <applicationId>', 'Application id (example: Ghost)')
   .option('-e, --package-executable <executablePath>', 'Path to the package executable')
   .option('-a, --assets <assetsPath>', 'Path to the visual assets for the appx')
   .option('-m, --manifest <manifestPath>', 'Path to a manifest, if you want to overwrite the default one')
diff --git a/lib/convert.js b/lib/convert.js
index 83b33e8..b6f159b 100644
--- a/lib/convert.js
+++ b/lib/convert.js
@@ -135,7 +135,7 @@ function convertWithFileCopy (program) {
       result = result.replace(/\${publisherDisplayName}/g, program.publisherDisplayName || 'Reserved')
       result = result.replace(/\${identityName}/g, program.identityName || program.packageName)
       result = result.replace(/\${packageVersion}/g, program.packageVersion)
-      result = result.replace(/\${packageName}/g, program.packageName)
+      result = result.replace(/\${applicationId}/g, program.applicationId || program.packageName)
       result = result.replace(/\${packageExecutable}/g, executable)
       result = result.replace(/\${packageDisplayName}/g, program.packageDisplayName || program.packageName)
       result = result.replace(/\${packageDescription}/g, program.packageDescription || program.packageName)
diff --git a/lib/params.js b/lib/params.js
index 3da92e2..1012e1c 100644
--- a/lib/params.js
+++ b/lib/params.js
@@ -53,10 +53,16 @@ module.exports = function (program) {
         },
         when: () => (!program.outputDirectory)
       },
+      {
+        name: 'applicationId',
+        type: 'input',
+        message: "Please enter your app's application id (Example: Ghost): ",
+        when: () => (!program.applicationId)
+      },
       {
         name: 'packageName',
         type: 'input',
-        message: "Please enter your app's package name (name of your exe - without '.exe'): ",
+        message: "Please enter your app's package name (Example: 12345MyCompany.Ghost): ",
         when: () => (!program.packageName)
       },
       {
@@ -76,7 +82,7 @@ module.exports = function (program) {
     inquirer.prompt(questions)
       .then((answers) => {
         if (!program.packageExecutable && program.containerVirtualization) {
-          program.packageExecutable = `C:\\Users\\ContainerAdministrator\\AppData\\Roaming\\e\\${program.packageName}.exe`
+          program.packageExecutable = `C:\\Users\\ContainerAdministrator\\AppData\\Roaming\\e\\${program.applicationId}.exe`
         }
 
         Object.assign(program, answers)
diff --git a/template/appxmanifest.xml b/template/appxmanifest.xml
index 15655c0..70acead 100644
--- a/template/appxmanifest.xml
+++ b/template/appxmanifest.xml
@@ -23,7 +23,7 @@
     <rescap:Capability Name="runFullTrust"/>
   </Capabilities>
   <Applications>
-    <Application Id="${packageName}" Executable="${packageExecutable}" EntryPoint="Windows.FullTrustApplication">
+    <Application Id="${applicationId}" Executable="${packageExecutable}" EntryPoint="Windows.FullTrustApplication">
       <uap:VisualElements
        BackgroundColor="${packageBackgroundColor}"
        DisplayName="${packageDisplayName}"