diff --git a/invenio_accounts/cli.py b/invenio_accounts/cli.py
index 28c709f2..b511a199 100644
--- a/invenio_accounts/cli.py
+++ b/invenio_accounts/cli.py
@@ -8,6 +8,7 @@
 
 """Command Line Interface for accounts."""
 
+import json
 from datetime import datetime
 from functools import wraps
 
@@ -48,9 +49,10 @@ def roles():
 @click.password_option()
 @click.option("-a", "--active", default=False, is_flag=True)
 @click.option("-c", "--confirm", default=False, is_flag=True)
+@click.option("-p", "--profile")
 @with_appcontext
 @commit
-def users_create(email, password, active, confirm):
+def users_create(email, password, active, confirm, profile):
     """Create a user."""
     kwargs = dict(email=email, password=password, active="y" if active else "")
 
@@ -61,6 +63,8 @@ def users_create(email, password, active, confirm):
         kwargs["active"] = active
         if confirm:
             kwargs["confirmed_at"] = datetime.utcnow()
+        if profile:
+            kwargs["user_profile"] = json.loads(profile)
         _datastore.create_user(**kwargs)
         click.secho("User created successfully.", fg="green")
         kwargs["password"] = "****"
diff --git a/tests/test_cli.py b/tests/test_cli.py
index eb9a7d93..f1d3dc3b 100644
--- a/tests/test_cli.py
+++ b/tests/test_cli.py
@@ -31,6 +31,45 @@ def test_cli_createuser(app):
     result = runner.invoke(users_create, ["not-an-email", "--password", "123456"])
     assert result.exit_code == 2
 
+    # Create user with profile
+    result = runner.invoke(
+        users_create,
+        [
+            "--password",
+            "AValidPassword66!",
+            "--profile",
+            '{"full_name" : "Test User"}',
+            "test1@example.com",
+        ],
+    )
+    assert result.exit_code == 0
+
+    # Create user with profile that is not valid JSON
+    result = runner.invoke(
+        users_create,
+        [
+            "--password",
+            "AValidPassword66!",
+            "--profile",
+            "<json>profile</json>",
+            "test2@example.com",
+        ],
+    )
+    assert result.exit_code != 0
+
+    # Create user with JSON profile that will not validate
+    result = runner.invoke(
+        users_create,
+        [
+            "--password",
+            "AValidPassword66!",
+            "--profile",
+            '{"full_name" : "test_user", "extra_data" : "not_allowed"}',
+            "test3@example.com",
+        ],
+    )
+    assert result.exit_code != 0
+
     # Create user
     result = runner.invoke(
         users_create, ["info@inveniosoftware.org", "--password", "123456"]