Sales Contribution from extra Features #271
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DongHarry-Kang
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Confirm you are right - the effect of extra features are reflected in baseline demand/contribution. You could hack the fitted mmm object to get the effect of extra features. Here, I would be cautious using the term 'contribution' for extra features and be cautious what extra features to be included in MMM. |
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Hi Thank you very much. Could you share me the code on how to get contribution on extra futures? |
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Hi I am new beginner of Lightweight. I realized that in the lightweight outcome, the sales contribution of extra features is not shown anywhere. Is there anyway I can plot all channels including extra features in one graph? for the below analysis, I have 2 channels + 2 extra features (owned channels with no cost); but in the result, the contribution of extra features are not shown
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