diff --git a/api/build/skip.go b/api/build/skip.go
index 2d934fb93..8a6eeeeb7 100644
--- a/api/build/skip.go
+++ b/api/build/skip.go
@@ -13,25 +13,25 @@ import (
 func SkipEmptyBuild(p *pipeline.Build) string {
 	if len(p.Stages) == 1 {
 		if p.Stages[0].Name == "init" {
-			return "skipping build since only init stage found"
+			return "skipping build since only init stage found. It is likely no rulesets matched for the webhook payload."
 		}
 	}
 
 	if len(p.Stages) == 2 {
 		if p.Stages[0].Name == "init" && p.Stages[1].Name == "clone" {
-			return "skipping build since only init and clone stages found"
+			return "skipping build since only init and clone stages found. It is likely no rulesets matched for the webhook payload."
 		}
 	}
 
 	if len(p.Steps) == 1 {
 		if p.Steps[0].Name == "init" {
-			return "skipping build since only init step found"
+			return "skipping build since only init step found. It is likely no rulesets matched for the webhook payload."
 		}
 	}
 
 	if len(p.Steps) == 2 {
 		if p.Steps[0].Name == "init" && p.Steps[1].Name == "clone" {
-			return "skipping build since only init and clone steps found"
+			return "skipping build since only init and clone steps found. It is likely no rulesets matched for the webhook payload."
 		}
 	}
 
diff --git a/api/webhook/post.go b/api/webhook/post.go
index aa4449194..47562f80f 100644
--- a/api/webhook/post.go
+++ b/api/webhook/post.go
@@ -532,6 +532,10 @@ func PostWebhook(c *gin.Context) {
 			// set build to successful status
 			b.SetStatus(constants.StatusSkipped)
 
+			// set hook status and message
+			h.SetStatus(constants.StatusSkipped)
+			h.SetError(skip)
+
 			// send API call to set the status on the commit
 			err = scm.FromContext(c).Status(ctx, u, b, repo.GetOrg(), repo.GetName())
 			if err != nil {