Web search usage

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User intents

Change search result page depending on intent

Informational: Find information
Navigational: Find homepage
Transactional: Find product
Local: Find place

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What are the four most important types of web search queries?

Informational queries

Know

Majority of search traffic

"computer science"
"salzburg sights"
"lolcats"

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Examples?

Informational queries

Know simple

Clear facts

"how old is arnold schwarzenegger"
"5 usd in eur"
"capitol of austria"

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Examples?

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Navigational queries

Go

"fh salzburg homepage"
"youtube"
"apple.com"

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Examples?

Transactional queries

Do

"buy iphone 7"
"flight to salzburg"
"viagra"

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Examples?

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Local queries

Visit-in-person

"pizza place"
"bike repair"
"fh salzburg"

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Examples?

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Interpretation

Often subjective
"iphone"
- Informational or transactional?
"libro"
- Navigational or visit-in-person?

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Which intents can be applied to the example queries?

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But wait, there's more

Google Search Quality Evaluator Guidelines

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