diff --git a/src/components/Footer.jsx b/src/components/Footer.jsx
index 7c290f2b1..acb7b7e19 100644
--- a/src/components/Footer.jsx
+++ b/src/components/Footer.jsx
@@ -3,17 +3,17 @@ import PropTypes from 'prop-types';
 import { injectIntl, intlShape } from '@edx/frontend-platform/i18n';
 import { sendTrackEvent } from '@edx/frontend-platform/analytics';
 import {
-  APP_CONFIG_INITIALIZED, ensureConfig, getConfig, subscribe,
+  ensureConfig, getConfig, mergeConfig, initialize,
 } from '@edx/frontend-platform';
 import { AppContext } from '@edx/frontend-platform/react';
 
-import { hydrateAuthenticatedUser } from '@edx/frontend-platform/auth';
 import messages from './Footer.messages';
 import LanguageSelector from './LanguageSelector';
 import FooterLinks from './footer-links/FooterNavLinks';
 import FooterSocial from './footer-links/FooterSocialLinks';
 import parseEnvSettings from '../utils/parseData';
 import ModalToS from './modal-tos';
+import GoogleTagManagerLoader from '../services/gtmLoader';
 
 ensureConfig([
   'LMS_BASE_URL',
@@ -21,6 +21,20 @@ ensureConfig([
   'LOGO_POWERED_BY',
 ], 'Footer component');
 
+initialize({
+  hydrateAuthenticatedUser: true,
+  externalScripts: [GoogleTagManagerLoader],
+  handlers: {
+    config: () => {
+      mergeConfig({
+        GOOGLE_TAG_MANAGER_ID: process.env.GOOGLE_TAG_MANAGER_ID || '',
+        GOOGLE_TAG_MANAGER_ENVIRONMENT: process.env.GOOGLE_TAG_MANAGER_ENVIRONMENT || '',
+      }, 'NauFooter');
+    },
+  },
+  messages: [messages],
+});
+
 const EVENT_NAMES = {
   FOOTER_LINK: 'edx.bi.footer.link',
 };
@@ -164,9 +178,6 @@ SiteFooter.defaultProps = {
   supportedLanguages: [],
 };
 
-subscribe(APP_CONFIG_INITIALIZED, async () => {
-  await hydrateAuthenticatedUser();
-});
 
 export default injectIntl(SiteFooter);
 export { EVENT_NAMES };
diff --git a/src/services/gtmLoader.js b/src/services/gtmLoader.js
new file mode 100644
index 000000000..81f390d7b
--- /dev/null
+++ b/src/services/gtmLoader.js
@@ -0,0 +1,62 @@
+/**
+ * @implements {GoogleTagManagerLoader}
+ * @memberof module:GoogleTagManager
+ */
+class GoogleTagManagerLoader {
+  constructor({ config }) {
+    this.gtmId = config.GOOGLE_TAG_MANAGER_ID;
+
+    this.gtmArgs = '';
+    if (config.GOOGLE_TAG_MANAGER_ENVIRONMENT) {
+      if (!config.GOOGLE_TAG_MANAGER_ENVIRONMENT.startsWith('&')) {
+        this.gtmArgs += '&';
+      }
+      this.gtmArgs += config.GOOGLE_TAG_MANAGER_ENVIRONMENT;
+    }
+  }
+
+  loadScript() {
+    if (!this.gtmId) {
+      return;
+    }
+
+    global.googleTagManager = global.googleTagManager || [];
+    const { googleTagManager } = global;
+
+    // If the snippet was invoked do nothing.
+    if (googleTagManager.invoked) {
+      return;
+    }
+
+    // Invoked flag, to make sure the snippet is never invoked twice.
+    googleTagManager.invoked = true;
+
+    googleTagManager.load = (key, args, options) => {
+      const scriptSrc = document.createElement('script');
+      scriptSrc.type = 'text/javascript';
+      scriptSrc.async = true;
+      scriptSrc.innerHTML = `
+      (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
+       new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
+       j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
+       'https://www.googletagmanager.com/gtm.js?id='+i+dl+'${args}';f.parentNode.insertBefore(j,f);       
+       })(window,document,'script','dataLayer','${key}');
+      `;
+      document.head.insertBefore(scriptSrc, document.head.getElementsByTagName('script')[0]);
+
+      googleTagManager._loadOptions = options; // eslint-disable-line no-underscore-dangle
+
+      const noScriptSrc = document.createElement('noscript');
+
+      noScriptSrc.innerHTML = `
+      <iframe src="https://www.googletagmanager.com/ns.html?id=${key} height="0" width="0" style="display:none;visibility:hidden"></iframe>
+      `;
+      document.body.insertBefore(noScriptSrc, document.body.childNodes[0]);
+    };
+
+    // Load GoogleTagManager with your key.
+    googleTagManager.load(this.gtmId, this.gtmArgs);
+  }
+}
+
+export default GoogleTagManagerLoader;