diff --git a/README.md b/README.md
index a576054..91bcc45 100644
--- a/README.md
+++ b/README.md
@@ -1,7 +1,11 @@
+
+
# Product Roadmap
+
+
# _Why_? 🤷♀️
@@ -71,11 +75,13 @@ such as:
We want _complete_ versaility in the `tags` that can be appplied to items
so that our App can be used for _any_ purpose that helps people organise their lives.
-5. ***Track*** tasks and goal progress _visually_.
+5. ***Track*** tasks and goal **progress _visually_**.
6. ***Communicate*** with others what task we are focussing on
so we can all avoid interrupting/distracting each other during
["Deep Work"](https://www.calnewport.com/books/deep-work)
+Avoiding the "what you doing" type questions,
+or general interruptions is essential for focus work.
7. ***Delegate*** specific tasks
to people in one's family/team/org
@@ -96,7 +102,7 @@ see: https://github.com/dwyl/product-ux-research/issues
and _none_ of them have the workflow (UX) we want
or they focus on the wrong things!
-[](https://github.com/dwyl/product-ux-research/issues/5#issuecomment-647495254)
+[](https://github.com/dwyl/product-ux-research/issues/5#issuecomment-647495254 "Notion encourages busy-work - Click to read")
We want to help people focus on the _one_ `task`
they need to be doing _right now_,
@@ -109,12 +115,82 @@ we have read about in books such as
"Make Time",
"Tools of Titans",
"Hyperfocus"
-and many others.
+and _many_ others.
The fact is this:
_none_ of the _existing_ closed source Apps
help you to _prioritise_ and _focus_
on your highest value/impact `items`.
-We are going to _fix_ that!
+We are _fixing_ that!
+
+
+
+# _What_?
+
+
+
+dwyl's
+[mission](https://github.com/dwyl/start-here/blob/6fac8f0e4b9a81cba929eb7e577f22a4a0eb734c/mission.md#what-is-dwyls-mission)
+is to:
+
+## _Empower people to maximise effectiveness, creativity and happiness._
+
+
+Few people know more about effectiveness
+than life coach and motivational speaker
+[Tony Robbins](https://en.wikipedia.org/wiki/Tony_Robbins).
+A quote of his that guides us in our mission is:
+
+## "_The secret to happiness is one word: progress.
Progress equals happiness._" [Tony Robbins](https://www.cnbc.com/2017/10/06/tony-robbins-this-is-the-secret-to-happiness-in-one-word.html)
+
+
+We believe that by helping people
+_effectively_ keep track
+of their progress
+toward their goals,
+they will naturally be happier.
+Happiness is almost a _byproduct_ of personal effectiveness!
+
+## "_Happiness is not something ready made.
It comes from your own actions._" ~ [Dalai Lama](https://www.goodreads.com/quotes/1263-happines)
+
+By helping people to focus their efforts
+on their highest priority items,
+we are helping people be _happy_.
+That's a mission we can _all_ get on board with!
+
+
+Our immediate plan is to build a **_single_ app**
+that satisfies _several_ human needs
+while focussing on the theme of "***personal effectiveness***".
+
+
+The @dwyl App will be a "_hybrid_"
+containing several features
+that together help the individual
+achieve _all_ of their personal goals
+through a systematic workflow.
@@ -122,8 +198,7 @@ We are going to _fix_ that!
We are building an App that
creates a systematic approach
-to solve the problem we _all_ face every day.
-
+to solve the problem we _all_ face every day.
What do you think of when you
see/read/hear/think of
the following words:
@@ -132,7 +207,8 @@ the following words:
## "_I don't have enough time to_..."
How many times have you heard
-a friend or family member say these words?
+a friend, family member or work colleage
+say these words?
> "I don't have enough time to:"
> 1. **`exercise`**
@@ -162,9 +238,8 @@ because we _feel_ like there isn't enough time.
Whatever your mindset regarding the amount of time
you have available
to do everything you want in life,
-one thing is certain:
-without a _systematic_ approach
-we are _all_ ineffective with how we spend/invest our time.
+one thing is certain: **without** a **_systematic_ approach**
+we are **_all_ ineffective** in how we spend/invest our **time**.
You may have seen the following quote online:
@@ -182,14 +257,15 @@ or the most
The problem with these "motivational" quotes
often repeated on social media
-is that they can make us feel _worse_
-about our time-management
-and don't actually _help_ us move _forward_!
-And in the case of the Beyonce quote it's an outright lie.
-She has an _army_ of people helping her get the most out of her day.
+is that they can make us **feel _worse_**
+about our time-management - _**self**_
+"**productivity** [***shaming***](https://en.wikipedia.org/wiki/Shame)" -
+and **don't** actually **_help_** us **move _forward_**!
+In the case of the one mentioning Beyonce, it's an outright _lie_.
+**Queen Bey** has an _army_ of people helping her get the most out of her day.
The rest of us don't have personal assitants and entourages of people
to help us maximise our time.
-The rest of us need a _system_!
+The rest of us need a _system_!
-
-
-# _What_?
-
-
-
-dwyl's
-[mission](https://github.com/dwyl/start-here/blob/6fac8f0e4b9a81cba929eb7e577f22a4a0eb734c/mission.md#what-is-dwyls-mission)
-is to:
-
-## _Empower people to maximise effectiveness, creativity and happiness._
-
-
-Few people know more about effectiveness
-than life coach and motivational speaker
-[Tony Robbins](https://en.wikipedia.org/wiki/Tony_Robbins).
-A quote of his that guides us in our mission is:
-
-## "_The secret to happiness is one word: progress.
Progress equals happiness._" [Tony Robbins](https://www.cnbc.com/2017/10/06/tony-robbins-this-is-the-secret-to-happiness-in-one-word.html)
-
-
-We believe that by helping people
-_effectively_ keep track
-of their progress
-toward their goals,
-they will naturally be happier.
-Happiness is almost a _byproduct_ of personal effectiveness!
-
-## "_Happiness is not something ready made.
It comes from your own actions._" ~ [Dalai Lama](https://www.goodreads.com/quotes/1263-happines)
-
-By helping people to focus their efforts
-on their highest priority items,
-we are helping people be _happy_.
-That's a mission we can _all_ get on board with!
-
-
-Our immediate plan is to build a **_single_ app**
-that satisfies _several_ human needs
-while focussing on the theme of "***personal effectiveness***".
-
-
-The @dwyl App will be a "_hybrid_"
-containing several features
-that together help the individual
-achieve _all_ of their personal goals
-through a systematic workflow.
+## 3 Stages of Our Roadmap
+
-## 1. _Individual_ Person Experience -> [_Single Player_](https://en.wikipedia.org/wiki/Single-player_video_game)
+### 1. _Individual_ Person Experience -> [_Single Player_](https://en.wikipedia.org/wiki/Single-player_video_game)
If the App is not _immediately_ useful to an _individual_ person
and relies on "network effects" it will be
@@ -380,7 +401,7 @@ so that they can think clearly (_without a cluttered mind_) and prioritise. 📝
> Capturing text (_and later voice memos and images_) as "items"
which can then be categorised/organised using tags
- is the most versatile way of storing data.
+ is the most intiuitive and versatile way of storing data.
We only need _one_ field or data type (`text`).
We can then apply `tags` to an `item` to make it into _anything_ else.
And then the UI renders the item with the appropriate UX
@@ -449,22 +470,34 @@ and get the most important things done.
While we feel the _individual_ experience of the App
needs to be flawless as we want anyone
to be able to use the app in isolation,
-we feel the App becomes _exponentially_ more useful in _teams_.
+we feel the App becomes _exponentially_ more useful/powerful in _teams_.
-## 2. Small _Team_ Experience -> [_Co-op Mode_](https://en.wikipedia.org/wiki/Cooperative_gameplay)
+### 2. Small _Team_ Experience -> [_Co-op Mode_](https://en.wikipedia.org/wiki/Cooperative_gameplay)
-We feel that our App will be inc
+We feel that our App will be _incredibly_
+to small "teams" of people who need to collaborate on getting things done.
+Small teams will not be limited to "work" colleagues.
+Rather we will have personas for families, groups of friends and other associations.
+We will focus on this "team" use-case
+as soon as we have the basic _individual_ UX working.
+
+> If you are keen on helping us with the Colab features,
+please take a look at our existing backlog:
+https://github.com/dwyl/app/issues
+If there is a feature you don't see and want to help us describe,
+please open an issue!
## 3. Big Company/Org Experience -> [_MMORPG_](https://en.wikipedia.org/wiki/Massively_multiplayer_online_role-playing_game)!
There is no reason why a "Big" company or organisation cannot use the dwyl App.
-
+But this is not our focus right now.
+We need to crawl, walk & run before we attempt to _fly_.