diff --git a/docs/rules/jsx_curly_braces.md b/docs/rules/jsx_curly_braces.md
new file mode 100644
index 00000000..cffb17e1
--- /dev/null
+++ b/docs/rules/jsx_curly_braces.md
@@ -0,0 +1,17 @@
+Ensure consistent use of curly braces around JSX expressions.
+
+### Invalid:
+
+```tsx
+const foo = <Foo foo=<div /> />;
+const foo = <Foo str={"foo"} />;
+const foo = <div>{"foo"}</div>;
+```
+
+### Valid:
+
+```tsx
+const foo = <Foo foo={<div />} />;
+const foo = <Foo str="foo" />;
+const foo = <div>foo</div>;
+```
diff --git a/src/rules.rs b/src/rules.rs
index 2b6a4a07..8ac0b981 100644
--- a/src/rules.rs
+++ b/src/rules.rs
@@ -24,6 +24,7 @@ pub mod fresh_handler_export;
 pub mod fresh_server_event_handlers;
 pub mod getter_return;
 pub mod guard_for_in;
+pub mod jsx_curly_braces;
 pub mod no_array_constructor;
 pub mod no_async_promise_executor;
 pub mod no_await_in_loop;
@@ -255,6 +256,7 @@ fn get_all_rules_raw() -> Vec<Box<dyn LintRule>> {
     Box::new(fresh_server_event_handlers::FreshServerEventHandlers),
     Box::new(getter_return::GetterReturn),
     Box::new(guard_for_in::GuardForIn),
+    Box::new(jsx_curly_braces::JSXCurlyBraces),
     Box::new(no_array_constructor::NoArrayConstructor),
     Box::new(no_async_promise_executor::NoAsyncPromiseExecutor),
     Box::new(no_await_in_loop::NoAwaitInLoop),
diff --git a/src/rules/jsx_curly_braces.rs b/src/rules/jsx_curly_braces.rs
new file mode 100644
index 00000000..46b64991
--- /dev/null
+++ b/src/rules/jsx_curly_braces.rs
@@ -0,0 +1,203 @@
+// Copyright 2018-2024 the Deno authors. All rights reserved. MIT license.
+
+use super::{Context, LintRule};
+use crate::diagnostic::{LintFix, LintFixChange};
+use crate::handler::{Handler, Traverse};
+use crate::Program;
+use deno_ast::view::{
+  Expr, JSXAttr, JSXAttrValue, JSXElement, JSXElementChild, JSXExpr, Lit,
+  NodeTrait,
+};
+use deno_ast::SourceRanged;
+
+#[derive(Debug)]
+pub struct JSXCurlyBraces;
+
+const CODE: &str = "jsx-curly-braces";
+
+impl LintRule for JSXCurlyBraces {
+  fn tags(&self) -> &'static [&'static str] {
+    &["react", "jsx"]
+  }
+
+  fn code(&self) -> &'static str {
+    CODE
+  }
+
+  fn lint_program_with_ast_view(
+    &self,
+    context: &mut Context,
+    program: Program,
+  ) {
+    JSXCurlyBracesHandler.traverse(program, context);
+  }
+
+  #[cfg(feature = "docs")]
+  fn docs(&self) -> &'static str {
+    include_str!("../../docs/rules/jsx_curly_braces.md")
+  }
+}
+
+enum DiagnosticKind {
+  CurlyAttribute,
+  CurlyChild,
+  MissingCurlyAttribute,
+}
+
+impl DiagnosticKind {
+  fn message(&self) -> &'static str {
+    match *self {
+      DiagnosticKind::CurlyAttribute => "Curly braces are not needed here",
+      DiagnosticKind::MissingCurlyAttribute => {
+        "Missing curly braces around JSX attribute value"
+      }
+      DiagnosticKind::CurlyChild => {
+        "Found curly braces around JSX child literal"
+      }
+    }
+  }
+
+  fn hint(&self) -> &'static str {
+    match *self {
+      DiagnosticKind::CurlyAttribute => {
+        "Remove curly braces around JSX attribute"
+      }
+      DiagnosticKind::MissingCurlyAttribute => {
+        "Remove curly braces around JSX child"
+      }
+      DiagnosticKind::CurlyChild => "Remove curly braces around JSX child",
+    }
+  }
+}
+
+struct JSXCurlyBracesHandler;
+
+impl Handler for JSXCurlyBracesHandler {
+  fn jsx_element(&mut self, node: &JSXElement, ctx: &mut Context) {
+    for child in node.children {
+      if let JSXElementChild::JSXExprContainer(child_expr) = child {
+        if let JSXExpr::Expr(expr) = child_expr.expr {
+          if let Expr::Lit(lit) = expr {
+            if let Lit::Str(lit_str) = lit {
+              ctx.add_diagnostic_with_fixes(
+                child.range(),
+                CODE,
+                DiagnosticKind::CurlyChild.message(),
+                Some(DiagnosticKind::CurlyChild.hint().to_string()),
+                vec![LintFix {
+                  description: "Remove curly braces around JSX child".into(),
+                  changes: vec![LintFixChange {
+                    new_text: lit_str.value().to_string().into(),
+                    range: child.range(),
+                  }],
+                }],
+              )
+            }
+          }
+        }
+      }
+    }
+  }
+
+  fn jsx_attr(&mut self, node: &JSXAttr, ctx: &mut Context) {
+    if let Some(value) = node.value {
+      match value {
+        JSXAttrValue::JSXExprContainer(expr) => {
+          if let JSXExpr::Expr(expr) = expr.expr {
+            if let Expr::Lit(lit) = expr {
+              if let Lit::Str(lit_str) = lit {
+                ctx.add_diagnostic_with_fixes(
+                  value.range(),
+                  CODE,
+                  DiagnosticKind::CurlyAttribute.message(),
+                  Some(DiagnosticKind::CurlyAttribute.hint().to_string()),
+                  vec![LintFix {
+                    description:
+                      "Remove curly braces around JSX attribute value".into(),
+                    changes: vec![LintFixChange {
+                      new_text: format!("\"{}\"", lit_str.value()).into(),
+                      range: value.range(),
+                    }],
+                  }],
+                );
+              }
+            }
+          }
+        }
+        JSXAttrValue::JSXElement(jsx_el) => {
+          ctx.add_diagnostic_with_fixes(
+            value.range(),
+            CODE,
+            DiagnosticKind::MissingCurlyAttribute.message(),
+            Some(DiagnosticKind::MissingCurlyAttribute.hint().to_string()),
+            vec![LintFix {
+              description: "Add curly braces around JSX attribute value".into(),
+              changes: vec![LintFixChange {
+                new_text: format!("{{{}}}", jsx_el.text()).into(),
+                range: value.range(),
+              }],
+            }],
+          );
+        }
+        _ => {}
+      }
+    }
+  }
+}
+
+// most tests are taken from ESlint, commenting those
+// requiring code path support
+#[cfg(test)]
+mod tests {
+  use super::*;
+
+  #[test]
+  fn jsx_curly_braces_valid() {
+    assert_lint_ok! {
+      JSXCurlyBraces,
+      filename: "file:///foo.jsx",
+      "<div foo={2} />",
+    };
+  }
+
+  #[test]
+  fn jsx_curly_braces_invalid() {
+    assert_lint_err! {
+      JSXCurlyBraces,
+      filename: "file:///foo.jsx",
+      "<div foo={'foo'} />": [
+        {
+          col: 9,
+          message: DiagnosticKind::CurlyAttribute.message(),
+          hint: DiagnosticKind::CurlyAttribute.hint(),
+          fix: (
+            "Remove curly braces around JSX attribute value",
+            "<div foo=\"foo\" />"
+          )
+        }
+      ],
+      "<div foo=<div /> />": [
+        {
+          col: 9,
+          message: DiagnosticKind::MissingCurlyAttribute.message(),
+          hint: DiagnosticKind::MissingCurlyAttribute.hint(),
+          fix: (
+            "Add curly braces around JSX attribute value",
+            "<div foo={<div />} />"
+          )
+        }
+      ],
+      r#"<div>{"foo"}</div>"#: [
+        {
+          col: 5,
+          message: DiagnosticKind::CurlyChild.message(),
+          hint: DiagnosticKind::CurlyChild.hint(),
+          fix: (
+            "Remove curly braces around JSX child",
+            "<div>foo</div>"
+          )
+        }
+      ],
+    };
+  }
+}
diff --git a/www/static/docs.json b/www/static/docs.json
index 3361afd6..6f953005 100644
--- a/www/static/docs.json
+++ b/www/static/docs.json
@@ -111,6 +111,14 @@
     "docs": "Require `for-in` loops to include an `if` statement\n\nLooping over objects with a `for-in` loop will include properties that are\ninherited through the prototype chain. This behavior can lead to unexpected\nitems in your for loop.\n\n### Invalid:\n\n```typescript\nfor (const key in obj) {\n  foo(obj, key);\n}\n```\n\n### Valid:\n\n```typescript\nfor (const key in obj) {\n  if (Object.hasOwn(obj, key)) {\n    foo(obj, key);\n  }\n}\n```\n\n```typescript\nfor (const key in obj) {\n  if (!Object.hasOwn(obj, key)) {\n    continue;\n  }\n  foo(obj, key);\n}\n```\n",
     "tags": []
   },
+  {
+    "code": "jsx-curly-braces",
+    "docs": "Ensure consistent use of curly braces around JSX expressions.\n\n### Invalid:\n\n```tsx\nconst foo = <Foo foo=<div /> />;\nconst foo = <Foo str={\"foo\"} />;\nconst foo = <div>{\"foo\"}</div>;\n```\n\n### Valid:\n\n```tsx\nconst foo = <Foo foo={<div />} />;\nconst foo = <Foo str=\"foo\" />;\nconst foo = <div>foo</div>;\n```\n",
+    "tags": [
+      "react",
+      "jsx"
+    ]
+  },
   {
     "code": "no-array-constructor",
     "docs": "Enforce conventional usage of array construction\n\nArray construction is conventionally done via literal notation such as `[]` or\n`[1, 2, 3]`. Using the `new Array()` is discouraged as is `new Array(1, 2, 3)`.\nThere are two reasons for this. The first is that a single supplied argument\ndefines the array length, while multiple arguments instead populate the array of\nno fixed size. This confusion is avoided when pre-populated arrays are only\ncreated using literal notation. The second argument to avoiding the `Array`\nconstructor is that the `Array` global may be redefined.\n\nThe one exception to this rule is when creating a new array of fixed size, e.g.\n`new Array(6)`. This is the conventional way to create arrays of fixed length.\n\n### Invalid:\n\n```typescript\n// This is 4 elements, not a size 100 array of 3 elements\nconst a = new Array(100, 1, 2, 3);\n\nconst b = new Array(); // use [] instead\n```\n\n### Valid:\n\n```typescript\nconst a = new Array(100);\nconst b = [];\nconst c = [1, 2, 3];\n```\n",