diff --git a/.changes/unreleased/Features-20230915-091507.yaml b/.changes/unreleased/Features-20230915-091507.yaml
new file mode 100644
index 000000000..7a5fc3a54
--- /dev/null
+++ b/.changes/unreleased/Features-20230915-091507.yaml
@@ -0,0 +1,6 @@
+kind: Features
+body: Redact cases where raw data can be leaked logs
+time: 2023-09-15T09:15:07.430443+10:00
+custom:
+  Author: jaypeedevlin
+  Issue: "772"
diff --git a/dbt/adapters/snowflake/connections.py b/dbt/adapters/snowflake/connections.py
index 1078b9f73..cf2253f09 100644
--- a/dbt/adapters/snowflake/connections.py
+++ b/dbt/adapters/snowflake/connections.py
@@ -48,7 +48,11 @@
 
 logger = AdapterLogger("Snowflake")
 _TOKEN_REQUEST_URL = "https://{}.snowflakecomputing.com/oauth/token-request"
-ROW_VALUE_REGEX = re.compile(r"Row Values: \[(.|\n)*\]")
+
+ERROR_REDACTION_PATTERNS = {
+    re.compile(r"Row Values: \[(.|\n)*\]"): "Row Values: [redacted]",
+    re.compile(r"Duplicate field key '(.|\n)*'"): "Duplicate field key '[redacted]'",
+}
 
 
 @dataclass
@@ -271,13 +275,14 @@ def exception_handler(self, sql):
         try:
             yield
         except snowflake.connector.errors.ProgrammingError as e:
-            unscrubbed_msg = str(e)
+            msg = str(e)
 
             # A class of Snowflake errors -- such as a failure from attempting to merge
             # duplicate rows -- includes row values in the error message, i.e.
             # [12345, "col_a_value", "col_b_value", etc...]. We don't want to log potentially
             # sensitive user data.
-            msg = re.sub(ROW_VALUE_REGEX, "Row Values: [redacted]", unscrubbed_msg)
+            for regex_pattern, replacement_message in ERROR_REDACTION_PATTERNS.items():
+                msg = re.sub(regex_pattern, replacement_message, msg)
 
             logger.debug("Snowflake query id: {}".format(e.sfqid))
             logger.debug("Snowflake error: {}".format(msg))
diff --git a/tests/functional/redact_log_values/test_duplicate_key_not_in_exceptions.py b/tests/functional/redact_log_values/test_duplicate_key_not_in_exceptions.py
new file mode 100644
index 000000000..e32f08c15
--- /dev/null
+++ b/tests/functional/redact_log_values/test_duplicate_key_not_in_exceptions.py
@@ -0,0 +1,33 @@
+import pytest
+
+from dbt.tests.util import (
+    run_dbt,
+)
+
+_MODELS__view = """
+{{ config(
+    materialized='table',
+) }}
+
+with dupes as (
+    select 'foo' as key, 1 as value
+    union all
+    select 'foo' as key, 2 as value
+)
+
+select
+    object_agg(key, value) as agg
+from dupes
+"""
+
+
+class TestDuplicateKeyNotInExceptions:
+    @pytest.fixture(scope="class")
+    def models(self):
+        return {"model.sql": _MODELS__view}
+
+    def test_row_values_were_scrubbed_from_duplicate_merge_exception(self, project):
+        result = run_dbt(["run", "-s", "model"], expect_pass=False)
+        assert len(result) == 1
+        assert "Duplicate field key '[redacted]'" in result[0].message
+        assert "'foo'" not in result[0].message
diff --git a/tests/functional/row_values_unlogged/test_row_values_not_in_exceptions.py b/tests/functional/redact_log_values/test_row_values_not_in_exceptions.py
similarity index 94%
rename from tests/functional/row_values_unlogged/test_row_values_not_in_exceptions.py
rename to tests/functional/redact_log_values/test_row_values_not_in_exceptions.py
index 409b18ae3..ec4fe2348 100644
--- a/tests/functional/row_values_unlogged/test_row_values_not_in_exceptions.py
+++ b/tests/functional/redact_log_values/test_row_values_not_in_exceptions.py
@@ -31,3 +31,4 @@ def test_row_values_were_scrubbed_from_duplicate_merge_exception(self, project):
         result = run_dbt(["run", "-s", "model"], expect_pass=False)
         assert len(result) == 1
         assert "Row Values: [redacted]" in result[0].message
+        assert "'one'" not in result[0].message