diff --git a/.changes/unreleased/Features-20231107-132842.yaml b/.changes/unreleased/Features-20231107-132842.yaml
new file mode 100644
index 00000000000..a29049457e4
--- /dev/null
+++ b/.changes/unreleased/Features-20231107-132842.yaml
@@ -0,0 +1,6 @@
+kind: Features
+body: add flag --no-skip-on-failture
+time: 2023-11-07T13:28:42.420727773+01:00
+custom:
+  Author: leo-schick
+  Issue: "2142"
diff --git a/core/dbt/cli/main.py b/core/dbt/cli/main.py
index 7d4560a7910..dcf0aa2ad12 100644
--- a/core/dbt/cli/main.py
+++ b/core/dbt/cli/main.py
@@ -188,6 +188,7 @@ def cli(ctx, **kwargs):
 @p.full_refresh
 @p.include_saved_query
 @p.indirect_selection
+@p.no_skip_on_failture
 @p.profile
 @p.profiles_dir
 @p.project_dir
@@ -596,6 +597,7 @@ def parse(ctx, **kwargs):
 @p.deprecated_favor_state
 @p.exclude
 @p.full_refresh
+@p.no_skip_on_failture
 @p.profile
 @p.profiles_dir
 @p.project_dir
@@ -634,6 +636,7 @@ def run(ctx, **kwargs):
 @p.project_dir
 @p.profiles_dir
 @p.vars
+@p.no_skip_on_failture
 @p.profile
 @p.target
 @p.state
@@ -732,6 +735,7 @@ def run_operation(ctx, **kwargs):
 @global_flags
 @p.exclude
 @p.full_refresh
+@p.no_skip_on_failture
 @p.profile
 @p.profiles_dir
 @p.project_dir
diff --git a/core/dbt/cli/params.py b/core/dbt/cli/params.py
index 1898815a724..0fff1632616 100644
--- a/core/dbt/cli/params.py
+++ b/core/dbt/cli/params.py
@@ -113,6 +113,13 @@
     help="Stop execution on first failure.",
 )
 
+no_skip_on_failture = click.option(
+    "--no-skip-on-failture",
+    envvar="DBT_NO_SKIP_ON_FAILTURE",
+    help="If specified, dbt will proceed with downstream models even the dependent model failed.",
+    is_flag=True,
+)
+
 favor_state = click.option(
     "--favor-state/--no-favor-state",
     envvar="DBT_FAVOR_STATE",
diff --git a/core/dbt/flags.py b/core/dbt/flags.py
index 891d510f2e1..7467a7fb700 100644
--- a/core/dbt/flags.py
+++ b/core/dbt/flags.py
@@ -77,6 +77,7 @@ def get_flag_dict():
         "log_format",
         "version_check",
         "fail_fast",
+        "no_skip_on_failture",
         "send_anonymous_usage_stats",
         "printer_width",
         "indirect_selection",
diff --git a/core/dbt/task/runnable.py b/core/dbt/task/runnable.py
index a5c3a5153bd..294efb13a74 100644
--- a/core/dbt/task/runnable.py
+++ b/core/dbt/task/runnable.py
@@ -396,8 +396,10 @@ def _mark_dependent_errors(
     ) -> None:
         if self.graph is None:
             raise DbtInternalError("graph is None in _mark_dependent_errors")
-        for dep_node_id in self.graph.get_dependent_nodes(UniqueId(node_id)):
-            self._skipped_children[dep_node_id] = cause
+        no_skip_on_failture = get_flags().NO_SKIP_ON_FAILTURE
+        if not no_skip_on_failture:
+            for dep_node_id in self.graph.get_dependent_nodes(UniqueId(node_id)):
+                self._skipped_children[dep_node_id] = cause
 
     def populate_adapter_cache(
         self, adapter, required_schemas: Optional[Set[BaseRelation]] = None
diff --git a/core/dbt/utils.py b/core/dbt/utils.py
index 2386d226aab..12a7514fe9b 100644
--- a/core/dbt/utils.py
+++ b/core/dbt/utils.py
@@ -649,6 +649,7 @@ def args_to_dict(args):
             "debug",
             "full_refresh",
             "fail_fast",
+            "no_skip_on_failture",
             "warn_error",
             "single_threaded",
             "log_cache_events",