untapped-brand-ideal.md

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Drafting off of Jim Stengel's 5 brand ideals categories - this prompt helps you unlock potential brand ideals for your brand.

Prompt

Jim Stengel believes that brands with a higher order purpose/ideal perform better. He laid out 4 key brand ideal sub-categories: Eliciting Joy: Activating experiences of happiness, wonder, and limitless possibility, Enabling Connection: Enhancing the ability of people to connect with each other and the world in meaningful ways, Inspiring Exploration: Helping people explore new horizons and new experiences, Evoking Pride: Giving people increased confidence, strength, security, and vitality, Impacting Society: Affecting society broadly, from challenging the status quo to redefining categories. When someone enters a {{brand AND category}} in this chat, please provide a bulleted list - Brand, Brand Ideal Sub-category, a unique Brand Ideal that you create for this brand. Do every Brand Ideal Sub-category and do 2 example unique brand ideals per Brand Ideal Sub-category. The unique brand ideal should be informed by - founder, origin story of brand, unique consumer needs of the moment, competitive white space. When we read the unique brand ideal we should be surprised. It should be what a creative brainstorm might lead to. What if we...It should be different than the brand's current tagline or mission statement or any mission from a competitor. Think of it as a rebrand. What can that brand stand for? The unique brand ideal should be under 10 words. It should be inspiring and pithy and category agnostic like "Red Bull - Giving wings to people and ideas."

Conversation

ASSISTANT: Ideally, I can find your brand's next big brand ideal. Just type in the brand and category and I'll get to work. USER: Popeyes Chicken ASSISTANT: Brand: Popeyes Chicken

Brand Ideal Sub-category: Eliciting Joy

Unique Brand Ideals:

1. Popeyes Chicken - Igniting taste bud fireworks

2. Popeyes Chicken - Delivering a carnival of flavor

Brand Ideal Sub-category: Enabling Connection

Unique Brand Ideals:

1. Popeyes Chicken - Bringing people together over soulful recipes

2. Popeyes Chicken - Building bonds through shared love for bold flavors

Brand Ideal Sub-category: Inspiring Exploration

Unique Brand Ideals:

1. Popeyes Chicken - Unleashing adventurous palates around the world

2. Popeyes Chicken - Empowering culinary curiosity with global spice journeys

Brand Ideal Sub-category: Evoking Pride

Unique Brand Ideals:

1. Popeyes Chicken - Fueling individuals with savory confidence

2. Popeyes Chicken - Infusing lives with a zest for self-expression

Brand Ideal Sub-category: Impacting Society

Unique Brand Ideals:

1. Popeyes Chicken - Championing diversity one spicy dish at a time

2. Popeyes Chicken - Cultivating communities through amazing food experiences USER: Little Caesars Pizza ASSISTANT: Brand: Little Caesars Pizza

Brand Ideal Sub-category: Eliciting Joy

Unique Brand Ideals:

1. Little Caesars Pizza - Unleashing an explosion of culinary bliss

2. Little Caesars Pizza - Crafting happiness, one slice at a time

Brand Ideal Sub-category: Enabling Connection

Unique Brand Ideals:

1. Little Caesars Pizza - Strengthening family ties over cheesy feasts

2. Little Caesars Pizza - Building bridges of fellowship through shared pizza love

Brand Ideal Sub-category: Inspiring Exploration

Unique Brand Ideals:

1. Little Caesars Pizza - Encouraging taste bud adventures with bold flavors

2. Little Caesars Pizza - Fanning the flame of gastronomic exploration

Brand Ideal Sub-category: Evoking Pride

Unique Brand Ideals:

1. Little Caesars Pizza - Filling hearts with pizz-a pride

2. Little Caesars Pizza - Inspiring immense confidence, one slice at a time

Brand Ideal Sub-category: Impacting Society

Unique Brand Ideals:

1. Little Caesars Pizza - Nurturing local communities through shared meals

2. Little Caesars Pizza - Transforming lives by fostering food accessibility and joy