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CourtBot Branding and Style Guidelines

This repository contains the files for CourtBot branding. I don't want to get all corporate command-and-control, so I'm going for a minimalist approach to allow for design freedom.

Most of the files are InkScape/Scribus, due to issues with exporting CYMK color spaces from InkScape. (See http://libregraphicsworld.org/blog/entry/getting-cmyk-colors-from-inkscape-to-scribus for more details.)

Print (CMYK)

Reminders

Please remember to include links to CfA and Techlahoma (and logos if space permits).

Sizing

The flyer is 9" x 11.5" overall w/ 0.25" bleeds.

The business card is double-sided 3.75" x 2.25" overall w/ 0.125" bleeds.

Logo

  • CourtBot Logo Text: C5 M5 Y5 K95
  • CourtBot Outline: C5 M5 Y5 K95
  • CourtBot Background Color: C4 M2 Y16 K0
  • CourtBot Lighter Background Color: C2 M1 Y8 K0
  • CourtBot Body Gold: C0 M11 Y73 K0
  • CourtBot Body Shadow: C0 M70 Y61 K25

Fonts

  • Baseline Grid: 9.375pt (125% of 15pt, then halved for additional vertical rhythm control)
  • Default Paragraph: 15pt Gotham Book w/ 18.75pt after-paragraph spacing. CfA Gray.
  • Default Paragraph Italic/Emphasis: 15pt Gotham Book. CfA Blue.
  • Default Paragraph Strong/Bold: 18pt Gotham Bold, small caps. CfA Dark Blue.
  • Header: 22pt Gotham Bold w/ 18.75pt after-paragraph spacing, small caps. CfA Blue.
  • Header Strong/Bold: 22pt Gotham Bold, small caps. CfA Dark Blue.

Web (RGB)

Reminders

Please remember to include links to CfA and Techlahoma (and logos if space permits).

Logo

  • CourtBot Logo Text: #000 (black)
  • CourtBot Outline: #000 (black)
  • CourtBot Background Color: #fcfbe3
  • CourtBot Body Gold: #ffdf53
  • CourtBot Body Shadow: #b5571f

Fonts (In Progress)

html {
    font-size: 100%; /* 16px */
    line-height: 1.25em; /* calculated baseline grid is half this, set to 0.625rem */
    font-family: 'Gotham Book', Helvetica, sans-serif;
}

p {
    margin-top: 1.25rem;
    color: $color-gray; /* #6D6E71 */
}

em, i {
    color: $color-blue; /* #399fd3 */
}

strong, b {
    font-weight: bold;
    font-size: 1.2rem;
    font-variant: small-caps;
    color: $color-dark-blue; /* #004b6a */
}

h1 {
    font-size: 1.5rem;
    font-weight: bold;
    margin-top: 1rem ; /* margin-top and margin-bottom collapse into each other, so making up baseline grid proportions here: 3 * .625rem = 1.875rem - 1.5rem(text height) = 0.375rem + .625rem = 1 rem */
    font-variant: small-caps;
    color: $color-blue; /* #399fd3 */
}

h1 strong, h1 b {
    color: $color-dark-blue; /* #004b6a */
}

Todo

  • Create CMYK colorspace SVGs for remainder of CourtBot assets (Currently they're embedded in the Scribus files)
  • Test SCSS styles for CourtBot branded websites