diff --git a/Makefile b/Makefile
index ce7eaa74..d6eefe06 100644
--- a/Makefile
+++ b/Makefile
@@ -3,7 +3,7 @@
 # To re-generate a bundle for another specific version without changing the standard setup, you can:
 # - use the VERSION as arg of the bundle target (e.g make bundle VERSION=0.0.2)
 # - use environment variables to overwrite this value (e.g export VERSION=0.0.2)
-VERSION ?= 0.0.1
+VERSION ?= 0.1.0
 
 # CHANNELS define the bundle channels used in the bundle.
 # Add a new line here if you would like to change its default config. (E.g CHANNELS = "candidate,fast,stable")
@@ -36,7 +36,7 @@ IMAGE_TAG_BASE ?= clastix.io/operator
 BUNDLE_IMG ?= $(IMAGE_TAG_BASE)-bundle:v$(VERSION)
 
 # Image URL to use all building/pushing image targets
-IMG ?= clastix/kamaji:latest
+IMG ?= clastix/kamaji:v$(VERSION)
 
 # Get the currently used golang install path (in GOPATH/bin, unless GOBIN is set)
 ifeq (,$(shell go env GOBIN))