diff --git a/clap_builder/src/builder/styled_str.rs b/clap_builder/src/builder/styled_str.rs
index 2b08bf42bea..c8d2c92203d 100644
--- a/clap_builder/src/builder/styled_str.rs
+++ b/clap_builder/src/builder/styled_str.rs
@@ -1,5 +1,7 @@
 #![cfg_attr(not(feature = "usage"), allow(dead_code))]
 
+use std::borrow::Cow;
+
 /// Terminal-styling container
 ///
 /// Styling may be encoded as [ANSI Escape Code](https://en.wikipedia.org/wiki/ANSI_escape_code)
@@ -208,3 +210,9 @@ impl std::fmt::Display for StyledStr {
         Ok(())
     }
 }
+
+impl From<Cow<'static, str>> for StyledStr {
+    fn from(value: Cow<'static, str>) -> Self {
+        StyledStr(value.to_string())
+    }
+}